ACNielsen Corporation, commonly known as Nielsen, is a leading global measurement and data analytics company headquartered in the United States. Founded in 1923, Nielsen has established itself as a pivotal player in the market research industry, providing insights into consumer behaviour and media consumption across various sectors. With a strong presence in North America, Europe, and Asia-Pacific, Nielsen offers a diverse range of services, including audience measurement, retail measurement, and consumer insights. Its unique methodologies and advanced analytics set it apart, enabling businesses to make informed decisions based on real-time data. Nielsen's commitment to innovation has led to significant milestones, including the development of the Nielsen TV Ratings, which remains a standard in the industry. As a trusted partner for brands and media companies, Nielsen continues to shape the landscape of market research, solidifying its position as a leader in the field.
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