Baidu, Inc., often referred to simply as Baidu, is a leading Chinese multinational technology company headquartered in Beijing, China. Founded in 2000, Baidu has established itself as a dominant player in the internet and AI industry, primarily focusing on search engine services, online marketing solutions, and artificial intelligence technologies.
With a robust presence across major operational regions in China and expanding influence in global markets, Baidu offers a range of unique products, including its flagship search engine, Baidu Search, and advanced AI-driven services like Baidu Apollo for autonomous driving. The company has achieved significant milestones, such as being the first Chinese company to be listed on the NASDAQ. Baidu's commitment to innovation and technology has solidified its position as a market leader, making it a pivotal force in shaping the future of the digital landscape in China and beyond.
-5 vs industry average
Baidu’s score of 35 is lower than 49% of the industry. This can give you a sense of how well the company is doing compared to its peers.
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Industry Intensity
Computer Services is among the least carbon-intensive industries
Industry performance
The Computer Services industry has reduced its overall emissions by 19% since 2019
Emissions trajectory 2020 – 2027
Reported emissions
Scope 3 accounts for ••• of total emissions.
Baidu's reported carbon emissions
Baidu, headquartered in CN, has disclosed its carbon emissions across Scopes 1, 2, and 3. For the reporting year 2024, the company reported total emissions of approximately 2.25 billion kg CO2e. This figure is comprised of approximately 20.57 million kg CO2e for Scope 1, approximately 899.02 million kg CO2e for Scope 2 (market-based), and approximately 1.33 billion kg CO2e for Scope 3. In the preceding year, 2023, Baidu's total emissions were approximately 2.10 billion kg CO2e. This included approximately 20.04 million kg CO2e for Scope 1, approximately 645.06 million kg CO2e for Scope 2 (market-based), and approximately 1.45 billion kg CO2e for Scope 3. For 2022, total emissions stood at approximately 2.32 billion kg CO2e, with Scope 1 emissions around 20.32 million kg CO2e, Scope 2 (market-based) around 851.02 million kg CO2e, and Scope 3 around 1.30 billion kg CO2e. The company's emissions data for 2021 show total emissions of approximately 1.78 billion kg CO2e, comprising Scope 1 at approximately 16.41 million kg CO2e, Scope 2 (location-based) at approximately 601.74 million kg CO2e, and Scope 3 at approximately 1.17 billion kg CO2e. In 2020, Baidu reported total emissions of approximately 490.84 million kg CO2e, with Scope 1 at approximately 5.97 million kg CO2e, Scope 2 at approximately 468.25 million kg CO2e, and Scope 3 at approximately 16.62 million kg CO2e. For 2019, total emissions were approximately 325.79 million kg CO2e, including approximately 5.39 million kg CO2e for Scope 1, approximately 300.59 million kg CO2e for Scope 2, and approximately 19.81 million kg CO2e for Scope 3. Baidu's disclosed data includes emissions intensity metrics, such as GHG emissions intensity per unit of revenue, which was approximately 0.016 CNY for the reporting year 2024 and approximately 0.0176 CNY for 2023. While specific reduction targets are not detailed in the provided information, the company's reporting indicates a commitment to transparency regarding its climate impact. The disclosure of Scope 1, 2, and 3 emissions demonstrates an understanding of the multifaceted nature of its carbon footprint.
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Baidu’s Climate Goals (2030 & 2050)
No climate goals have been disclosed for Baidu yet.
Scope 3 top emissions categories
2 of 15 categories disclosedSee all scope 3 categories
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Climate initiatives
Science Based Targets Initiative
Carbon Disclosure Project
The Climate Pledge
UN Global Compact Climate Champions initiative
RE 100
Climate Action 100
Emissions comparison with industry peers
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Baidu
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