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Public Profile
Business Services
US
updated 15 days ago

Catalina Marketing Corporation Sustainability Profile

Company website

Catalina Marketing Corporation, commonly referred to as Catalina, is a leading player in the marketing technology industry, headquartered in the United States. Founded in 1983, the company has established itself as a pioneer in shopper marketing, leveraging data-driven insights to enhance consumer engagement across various retail sectors. Catalina operates primarily in North America, providing innovative solutions that include personalised digital marketing, targeted promotions, and analytics services. Their unique approach combines extensive shopper data with advanced technology, enabling brands to connect with consumers in meaningful ways. With a strong market position, Catalina has achieved notable milestones, including partnerships with major retailers and brands, solidifying its reputation as a trusted resource for effective marketing strategies. The company's commitment to delivering measurable results sets it apart in the competitive landscape of marketing solutions.

DitchCarbon Score

How does Catalina Marketing Corporation's carbon action stack up? DitchCarbon scores companies based on their carbon action and commitment to reducing emissions. Read about our methodology to learn more.

23

Industry Average

Mean score of companies in the Business Services industry. Comparing a company's score to the industry average can give you a sense of how well the company is doing compared to its peers.

26

Industry Benchmark

Catalina Marketing Corporation's score of 23 is lower than 59% of the industry. This can give you a sense of how well the company is doing compared to its peers.

41%

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Catalina Marketing Corporation's reported carbon emissions

In 2022, Catalina Marketing Corporation reported total carbon emissions of approximately 2,159,000 kg CO2e, with emissions distributed across various scopes: 27 kg CO2e for Scope 1, 49 kg CO2e for Scope 2, and 2,159,000 kg CO2e for Scope 3. Notably, the Scope 3 emissions included significant contributions from purchased goods and services (341,000 kg CO2e) and waste generated in operations (6,630,000 kg CO2e). In 2020, the company recorded slightly higher total emissions of about 2,323,000 kg CO2e, with Scope 1 emissions at 26 kg CO2e, Scope 2 at 60 kg CO2e, and Scope 3 emissions again dominating at 2,323,000 kg CO2e, primarily from purchased goods and services (434,000 kg CO2e). As of 2023, Catalina Marketing has not disclosed any new emissions data, and there are no documented reduction targets or climate pledges. The company has not cascaded any emissions data from a parent organisation, indicating that all reported figures are directly from Catalina Marketing Corporation. Overall, while Catalina Marketing has made strides in tracking its emissions, it currently lacks specific reduction initiatives or commitments to lower its carbon footprint in the future.

How Carbon Intensive is Catalina Marketing Corporation's Industry?

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Very high
Some industries are more carbon intensive than others. Catalina Marketing Corporation's primary industry is Other business services (74), which is very low in terms of carbon intensity compared to other industries.

How Carbon Intensive is Catalina Marketing Corporation's Location?

Very low
Low
Medium
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Very high
The carbon intensity of the energy grid powering a company's primary operations has a strong influence on its overall carbon footprint. This request for Catalina Marketing Corporation is in US, which has a low grid carbon intensity relative to other regions.

Catalina Marketing Corporation's Climate Goals (2030 & 2050)

Climate goals typically focus on 2030 interim targets and 2050 net-zero commitments, aligned with global frameworks like the Paris Agreement and Science Based Targets initiative (SBTi) to ensure alignment with global climate goals.

Catalina Marketing Corporation has not publicly committed to specific 2030 or 2050 climate goals through the major frameworks we track. Companies often set interim 2030 targets and long-term 2050 net-zero goals to demonstrate measurable progress toward decarbonization.

Science Based Targets Initiative
Carbon Disclosure Project
The Climate Pledge
UN Global Compact
RE 100
Climate Action 100
Race To Net Zero
Reduction Actions

Compare Catalina Marketing Corporation's Emissions with Industry Peers

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Updated 10 days ago

redplum.com

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Updated about 2 months ago

Epsilon Data Management, LLC

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Computer and related services (72)
Updated 2 days ago

Salesforce

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Computer and related services (72)
Updated 11 days ago

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Where does DitchCarbon data come from?

Discover our data-driven methodology for measuring corporate climate action and benchmarking against industry peers

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