Catalina Marketing Corporation Sustainability Profile
Catalina Marketing Corporation, commonly referred to as Catalina, is a leading player in the marketing technology industry, headquartered in the United States. Founded in 1983, the company has established itself as a pioneer in shopper marketing, leveraging data-driven insights to enhance consumer engagement across various retail sectors. Catalina operates primarily in North America, providing innovative solutions that include personalised digital marketing, targeted promotions, and analytics services. Their unique approach combines extensive shopper data with advanced technology, enabling brands to connect with consumers in meaningful ways. With a strong market position, Catalina has achieved notable milestones, including partnerships with major retailers and brands, solidifying its reputation as a trusted resource for effective marketing strategies. The company's commitment to delivering measurable results sets it apart in the competitive landscape of marketing solutions.
DitchCarbon Score
How does Catalina Marketing Corporation's carbon action stack up? DitchCarbon scores companies based on their carbon action and commitment to reducing emissions. Read about our methodology to learn more.
Industry Average
Mean score of companies in the Business Services industry. Comparing a company's score to the industry average can give you a sense of how well the company is doing compared to its peers.
Industry Benchmark
Catalina Marketing Corporation's score of 23 is lower than 59% of the industry. This can give you a sense of how well the company is doing compared to its peers.
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Catalina Marketing Corporation's reported carbon emissions
In 2022, Catalina Marketing Corporation reported total carbon emissions of approximately 2,159,000 kg CO2e, with emissions distributed across various scopes: 27 kg CO2e for Scope 1, 49 kg CO2e for Scope 2, and 2,159,000 kg CO2e for Scope 3. Notably, the Scope 3 emissions included significant contributions from purchased goods and services (341,000 kg CO2e) and waste generated in operations (6,630,000 kg CO2e). In 2020, the company recorded slightly higher total emissions of about 2,323,000 kg CO2e, with Scope 1 emissions at 26 kg CO2e, Scope 2 at 60 kg CO2e, and Scope 3 emissions again dominating at 2,323,000 kg CO2e, primarily from purchased goods and services (434,000 kg CO2e). As of 2023, Catalina Marketing has not disclosed any new emissions data, and there are no documented reduction targets or climate pledges. The company has not cascaded any emissions data from a parent organisation, indicating that all reported figures are directly from Catalina Marketing Corporation. Overall, while Catalina Marketing has made strides in tracking its emissions, it currently lacks specific reduction initiatives or commitments to lower its carbon footprint in the future.
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Catalina Marketing Corporation's Climate Goals (2030 & 2050)
Climate goals typically focus on 2030 interim targets and 2050 net-zero commitments, aligned with global frameworks like the Paris Agreement and Science Based Targets initiative (SBTi) to ensure alignment with global climate goals.
Catalina Marketing Corporation has not publicly committed to specific 2030 or 2050 climate goals through the major frameworks we track. Companies often set interim 2030 targets and long-term 2050 net-zero goals to demonstrate measurable progress toward decarbonization.
