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Public Profile
Business Services
US
updated a month ago

Catalina Marketing Corporation

Company website

Catalina Marketing Corporation, commonly referred to as Catalina, is a leading player in the marketing technology industry, headquartered in the United States. Founded in 1983, the company has established itself as a pioneer in shopper marketing, leveraging data-driven insights to enhance consumer engagement across various retail sectors. Catalina operates primarily in North America, providing innovative solutions that include personalised digital marketing, targeted promotions, and analytics services. Their unique approach combines extensive shopper data with advanced technology, enabling brands to connect with consumers in meaningful ways. With a strong market position, Catalina has achieved notable milestones, including partnerships with major retailers and brands, solidifying its reputation as a trusted resource for effective marketing strategies. The company's commitment to delivering measurable results sets it apart in the competitive landscape of marketing solutions.

DitchCarbon Score

How does Catalina Marketing Corporation's carbon action stack up? DitchCarbon scores companies based on their carbon action and commitment to reducing emissions. Read about our methodology to learn more.

23

Industry Average

Mean score of companies in the Business Services industry. Comparing a company's score to the industry average can give you a sense of how well the company is doing compared to its peers.

28

Industry Benchmark

Catalina Marketing Corporation's score of 23 is lower than 67% of the industry. This can give you a sense of how well the company is doing compared to its peers.

33%

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Catalina Marketing Corporation's reported carbon emissions

Catalina Marketing Corporation, headquartered in the US, currently does not report any carbon emissions data, as indicated by the absence of specific figures in kg CO2e. Additionally, there are no documented reduction targets or climate pledges associated with the company. This lack of data suggests that Catalina Marketing may not have established formal commitments to reduce its carbon footprint or engage in industry-standard climate initiatives. In the context of corporate climate action, many organisations are increasingly adopting Science-Based Targets (SBTi) and participating in initiatives such as the Carbon Disclosure Project (CDP) to enhance transparency and accountability regarding their emissions. However, without specific emissions data or reduction commitments, Catalina Marketing's position in this evolving landscape remains unclear.

Industry emissions intensity

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Medium
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Very high
Some industries are more carbon intensive than others. Catalina Marketing Corporation's primary industry is Other business services (74), which is very low in terms of carbon intensity compared to other industries.

Location emissions intensity

Very low
Low
Medium
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Very high
The carbon intensity of the energy grid powering a company's primary operations has a strong influence on its overall carbon footprint. This request for Catalina Marketing Corporation is in US, which has a low grid carbon intensity relative to other regions.

Reduction initiatives & disclosure networks

Companies disclose and commit to reducing emissions to show they are serious about reducing emissions impact over time. They can also help a company track its progress over time.

Catalina Marketing Corporation is not participating in any of the initiatives that we track. This may change over time as the company engages with new initiatives or updates its commitments. DitchCarbon will update this information as it becomes available.

Science Based Targets Initiative
Carbon Disclosure Project
The Climate Pledge
UN Global Compact
RE 100
Climate Action 100
Race To Net Zero
Reduction Actions

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