Direct Line Group, commonly known as Direct Line, is a prominent player in the financial intermediation services sector, headquartered in Great Britain. Established in 1985, the company has evolved significantly, becoming a leader in providing innovative insurance solutions and financial products tailored to meet diverse customer needs.
With a strong presence across the UK, Direct Line offers a range of services, including car, home, and travel insurance, distinguished by their commitment to customer service and straightforward policies. The company has achieved notable milestones, such as pioneering direct insurance sales, which has set it apart in a competitive market.
Recognised for its robust market position, Direct Line continues to innovate, leveraging technology to enhance customer experience and streamline operations. Its dedication to transparency and reliability has solidified its reputation as a trusted name in the financial intermediation landscape.
+35 vs industry average
Direct Line’s score of 72 is higher than 82% of the industry. This can give you a sense of how well the company is doing compared to its peers.
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Industry Intensity
Financial Intermediation has below-average carbon intensity
Industry performance
The Financial Intermediation industry has reduced its overall emissions by 33% since 2018
Emissions trajectory 2020 – 2027
Reported emissions
Scope 3 accounts for ••• of total emissions.
Direct Line's reported carbon emissions
Direct Line Group is committed to achieving Net Zero emissions across all scopes by 2050. In 2024, the company reported a total of approximately 354,390,000 kg CO2e. This figure includes Scope 1 emissions of about 4,257,000 kg CO2e, Scope 2 emissions of approximately 2,535,000 kg CO2e, and Scope 3 emissions, primarily from purchased goods and services, amounting to around 333,876,000 kg CO2e.
For Scope 1 and 2 emissions, Direct Line aims for a 46% reduction by 2030 against a 2019 baseline, covering its office estate and accident repair centres. This target is considered on track for both the two-year and five-year projections.
In terms of its investment portfolio, Direct Line Group aims for it to be Net Zero emissions by 2050. Furthermore, the company is working to reduce emissions from its commercial property portfolio by 58% per square metre by 2030.
Direct Line Insurance Group plc has established near-term targets approved by the Science Based Targets initiative (SBTi) for a 1.5°C trajectory, covering its investment and lending activities. These targets cover 75% of its total investment and lending activities by monetary value as of 2019. The company also has a target to reduce energy consumption by 30% by 2020 from a 2013 baseline for Scope 1 and 2 emissions.
While Direct Line Group has set targets for its direct operations, some climate initiatives, such as RE100 and Climate Pledge commitments, are cascaded from its parent organisation, Aviva plc.
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Direct Line’s Climate Goals (2030 & 2050)
2025
Near-zero scope 1 & 2
Target to achieve near-zero emissions for direct operations and purchased energy
2030
62% reduction in total GHG
Vs 2019 baseline. Validated by SBTi. Includes full supply chain.
2040
50% reduction in Scope 3 intensity
Across purchased goods and services and logistics.
Showing SBTi-validated targets only. Sign up or sign in to see all disclosed climate targets.
Scope 3 top emissions categories
1 of 15 categories disclosedSee all scope 3 categories
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Climate initiatives

Science Based Targets Initiative

Carbon Disclosure Project
The Climate Pledge
Inherited from Aviva plcUN Global Compact Climate Champions initiative
Inherited from Aviva plcRE 100
Inherited from Aviva plcClimate Action 100
Emissions comparison with industry peers
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Common questions about Direct Line’s sustainability data and climate commitments
Data year: 2024
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