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OrganisationsDirect Line
Direct Line logo

Direct Line

Financial IntermediationUnited KingdomPNK: DIISF
Last verified 2 months agodirectline.com

Direct Line Group, commonly known as Direct Line, is a prominent player in the financial intermediation services sector, headquartered in Great Britain. Established in 1985, the company has evolved significantly, becoming a leader in providing innovative insurance solutions and financial products tailored to meet diverse customer needs.

With a strong presence across the UK, Direct Line offers a range of services, including car, home, and travel insurance, distinguished by their commitment to customer service and straightforward policies. The company has achieved notable milestones, such as pioneering direct insurance sales, which has set it apart in a competitive market.

Recognised for its robust market position, Direct Line continues to innovate, leveraging technology to enhance customer experience and streamline operations. Its dedication to transparency and reliability has solidified its reputation as a trusted name in the financial intermediation landscape.

72
DitchCarbon score

+35 vs industry average

Direct Line’s score of 72 is higher than 82% of the industry. This can give you a sense of how well the company is doing compared to its peers.

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Industry Intensity

Low

Financial Intermediation has below-average carbon intensity

Industry performance

0.096
20182025

The Financial Intermediation industry has reduced its overall emissions by 33% since 2018

Emissions trajectory 2020 – 2027

000.0M000.0M000.0M00.0M0

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20202021202220232024202520262027

Reported emissions

Scope 1
•••kg CO₂e
Scope 2
•••kg CO₂e
Scope 3
•••kg CO₂e
Total reported
•••kg CO₂e

Scope 3 accounts for ••• of total emissions.

Direct Line's reported carbon emissions

Direct Line Group is committed to achieving Net Zero emissions across all scopes by 2050. In 2024, the company reported a total of approximately 354,390,000 kg CO2e. This figure includes Scope 1 emissions of about 4,257,000 kg CO2e, Scope 2 emissions of approximately 2,535,000 kg CO2e, and Scope 3 emissions, primarily from purchased goods and services, amounting to around 333,876,000 kg CO2e.

For Scope 1 and 2 emissions, Direct Line aims for a 46% reduction by 2030 against a 2019 baseline, covering its office estate and accident repair centres. This target is considered on track for both the two-year and five-year projections.

In terms of its investment portfolio, Direct Line Group aims for it to be Net Zero emissions by 2050. Furthermore, the company is working to reduce emissions from its commercial property portfolio by 58% per square metre by 2030.

Direct Line Insurance Group plc has established near-term targets approved by the Science Based Targets initiative (SBTi) for a 1.5°C trajectory, covering its investment and lending activities. These targets cover 75% of its total investment and lending activities by monetary value as of 2019. The company also has a target to reduce energy consumption by 30% by 2020 from a 2013 baseline for Scope 1 and 2 emissions.

While Direct Line Group has set targets for its direct operations, some climate initiatives, such as RE100 and Climate Pledge commitments, are cascaded from its parent organisation, Aviva plc.

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Direct Line’s Climate Goals (2030 & 2050)

2025

Near-zero scope 1 & 2

Target to achieve near-zero emissions for direct operations and purchased energy

On track94%

2030

62% reduction in total GHG

Vs 2019 baseline. Validated by SBTi. Includes full supply chain.

At risk48%

2040

50% reduction in Scope 3 intensity

Across purchased goods and services and logistics.

Behind target22%

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Showing SBTi-validated targets only. Sign up or sign in to see all disclosed climate targets.

Scope 3 top emissions categories

1 of 15 categories disclosed
Purchased Goods & Services100%
Purchased Goods & Services100%

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Climate initiatives

SCIENCE BASED TARGETS

Science Based Targets Initiative

2027 targetSee details
Active
CDP

Carbon Disclosure Project

See details
Not active
THE CLIMATE PLEDGE

The Climate Pledge

Inherited from Aviva plc
See details
Not active
United Nations Global Compact

UN Global Compact Climate Champions initiative

Inherited from Aviva plc
See details
Not active
RE 100

RE 100

Inherited from Aviva plc
See details
Not active
Climate Action 100+

Climate Action 100

See details
Not active

Emissions comparison with industry peers

View similar organisations
CompanyCountryIndustryLast updatedScoreDetails
Direct Line logoDirect Line
GBFinancial Intermediation
2 months ago
72
Hsbc Holdings logoHsbc Holdings
GBCommercial Banking
2 days ago
100
View
Zurich logoZurich
CHInsurance Services
6 days ago
100
View
Axa logoAxa
FRDirect Life Insurance Carriers
3 days ago
100
View
Natwest logoNatwest
GBCommercial Banking
6 days ago
94
View
Lloyds Banking Group logoLloyds Banking Group
GBCommercial Banking
6 days ago
90
View
Legal And General logoLegal And General
GBInsurance Services
6 days ago
89
View

Frequently asked questions

Common questions about Direct Line’s sustainability data and climate commitments

In 2024, Direct Line reported total carbon emissions of approximately 354 million kg CO2e. This includes Scope 1 emissions of about 4.3 million kg CO2e, Scope 2 emissions of roughly 2.5 million kg CO2e, and Scope 3 emissions, primarily from purchased goods and services, amounting to around 333.9 million kg CO2e. These figures highlight the company's significant carbon footprint, with the vast majority of emissions stemming from its supply chain activities.

Data year: 2024

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