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Public Profile
Financial Intermediation
GB
updated a month ago

Direct Line Sustainability Profile

Company website

Direct Line Group, headquartered in Great Britain, is a leading player in the insurance industry, renowned for its innovative approach to personal and commercial insurance solutions. Founded in 1985, the company has established a strong presence across the UK, offering a diverse range of products including car, home, and travel insurance. What sets Direct Line apart is its commitment to direct customer engagement, eliminating intermediaries to provide tailored services. With a focus on digital transformation, the company has achieved significant milestones, including the launch of its mobile app, enhancing customer experience and accessibility. As a market leader, Direct Line Group has garnered numerous awards for its customer service and product offerings, solidifying its reputation as a trusted insurance provider in the competitive landscape.

DitchCarbon Score

How does Direct Line's carbon action stack up? DitchCarbon scores companies based on their carbon action and commitment to reducing emissions. Read about our methodology to learn more.

83

Industry Average

Mean score of companies in the Financial Intermediation industry. Comparing a company's score to the industry average can give you a sense of how well the company is doing compared to its peers.

32

Industry Benchmark

Direct Line's score of 83 is higher than 91% of the industry. This can give you a sense of how well the company is doing compared to its peers.

91%

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Direct Line's reported carbon emissions

In 2024, Direct Line Insurance Group plc reported total carbon emissions of approximately 354,390,000 kg CO2e. This includes 4,257,000 kg CO2e from Scope 1 emissions, 2,535,000 kg CO2e from Scope 2 emissions, and a significant 333,876,000 kg CO2e from Scope 3 emissions, primarily from purchased goods and services. The combined Scope 1 and 2 emissions totalled about 6,792,000 kg CO2e. In 2023, the company recorded total emissions of about 276,942,000 kg CO2e, with Scope 1 emissions at 4,500,000 kg CO2e, Scope 2 at 2,499,000 kg CO2e, and Scope 3 emissions at 253,844,000 kg CO2e. The Scope 1 and 2 emissions combined were approximately 6,999,000 kg CO2e. Direct Line has set ambitious climate commitments, aiming to achieve net zero emissions across all scopes by 2050. Specific near-term targets include a 46% reduction in absolute Scope 1 and 2 emissions from their office estate and accident repair centres by 2030, using a 2019 baseline. Additionally, they aim to reduce emissions from their real estate loans portfolio by 58% per square metre by 2030. The company is also aligned with the Science Based Targets initiative (SBTi), with targets covering 75% of its total investment and lending activities by monetary value as of 2019, consistent with the reductions required to limit global warming to 1.5°C. Data for Direct Line's emissions is cascaded from its parent company, Direct Line Insurance Group plc, ensuring a comprehensive overview of its climate impact and commitments.

Unlock detailed emissions data

Access structured emissions data, company-specific emission factors, and source documents

2013201620172018201920202021202220232024
Scope 1
8,429,000
0,000,000
0,000,000
0,000,000
0,000,000
0,000,000
0,000,000
0,000,000
0,000,000
0,000,000
Scope 2
21,480,000
00,000,000
0,000,000
0,000,000
0,000,000
0,000,000
0,000,000
0,000,000
0,000,000
0,000,000
Scope 3
1,774,000
0,000,000
000,000
00,000,000
000,000,000
0,000,000
000,000,000
000,000,000
000,000,000
000,000,000

How Carbon Intensive is Direct Line's Industry?

Very low
Low
Medium
High
Very high
Some industries are more carbon intensive than others. Direct Line's primary industry is Financial Intermediation, which is very low in terms of carbon intensity compared to other industries.

How Carbon Intensive is Direct Line's Location?

Very low
Low
Medium
High
Very high
The carbon intensity of the energy grid powering a company's primary operations has a strong influence on its overall carbon footprint. This request for Direct Line is in GB, which has a very low grid carbon intensity relative to other regions.

Direct Line's Scope 3 Categories Breakdown

Direct Line's Scope 3 emissions, which increased by 32% last year and increased significantly since 2013, demonstrating supply chain emissions tracking. Nearly all of their carbon footprint comes from suppliers and value chain emissions, representing nearly all emissions under the GHG Protocol, with "Purchased Goods and Services" representing nearly all of their reported Scope 3 footprint.

Top Scope 3 Categories

2024
Purchased Goods and Services
100%

Direct Line's Climate Goals (2030 & 2050)

Climate goals typically focus on 2030 interim targets and 2050 net-zero commitments, aligned with global frameworks like the Paris Agreement and Science Based Targets initiative (SBTi) to ensure alignment with global climate goals.

Direct Line has established climate goals through participation in recognized frameworks and target-setting initiatives. Companies often set interim 2030 targets and long-term 2050 net-zero goals to demonstrate measurable progress toward decarbonization.

Science Based Targets Initiative
Carbon Disclosure Project
The Climate Pledge
UN Global Compact
RE 100
Climate Action 100
Race To Net Zero
Reduction Actions

Compare Direct Line's Emissions with Industry Peers

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Baloise

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Financial intermediation services, except insurance and pension funding services (65)
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Admiral

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•
Insurance and pension funding services, except compulsory social security services (66)
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Sampo

FI
•
Insurance and pension funding services, except compulsory social security services (66)
Updated 6 days ago

Frequently Asked Questions

Common questions about Direct Line's sustainability data and climate commitments

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Where does DitchCarbon data come from?

Discover our data-driven methodology for measuring corporate climate action and benchmarking against industry peers

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