Direct Line Group, commonly known as Direct Line, is a prominent player in the financial intermediation services sector, headquartered in Great Britain. Established in 1985, the company has evolved significantly, becoming a leader in providing innovative insurance solutions and financial products tailored to meet diverse customer needs.
With a strong presence across the UK, Direct Line offers a range of services, including car, home, and travel insurance, distinguished by their commitment to customer service and straightforward policies. The company has achieved notable milestones, such as pioneering direct insurance sales, which has set it apart in a competitive market.
Recognised for its robust market position, Direct Line continues to innovate, leveraging technology to enhance customer experience and streamline operations. Its dedication to transparency and reliability has solidified its reputation as a trusted name in the financial intermediation landscape.
+36 vs industry average
Direct Line’s score of 71 is higher than 82% of the industry. This can give you a sense of how well the company is doing compared to its peers.
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Industry Intensity
Financial Intermediation is among the least carbon-intensive industries
Industry performance
The Financial Intermediation industry has increased its overall emissions by 11% since 2019
Emissions trajectory 2020 – 2027
Reported emissions
Scope 3 accounts for ••• of total emissions.
Direct Line's reported carbon emissions
Direct Line reported approximately 354,390,000 kg CO2e in total emissions for 2024. This includes Scope 1 emissions of approximately 4,257,000 kg CO2e, Scope 2 emissions of approximately 2,535,000 kg CO2e, and Scope 3 emissions of approximately 333,876,000 kg CO2e, primarily from purchased goods and services. For 2023, Direct Line's total emissions were approximately 276,942,000 kg CO2e, with Scope 1 at around 4,500,000 kg CO2e, Scope 2 at about 2,499,000 kg CO2e, and Scope 3 at approximately 253,844,000 kg CO2e. The company has a long-term ambition to become a Net Zero business by 2050, encompassing all scopes. As a near-term commitment, Direct Line aims to reduce emissions by 46% across its office estate and accident repair centres by 2030, using a 2019 baseline for Scope 1 and Scope 2 emissions. Additionally, they plan to reduce emissions from their commercial property portfolio by 58% per square metre by 2030. Their investment portfolio is also targeted to be net zero emissions by 2050. Direct Line's Scope 1 and 2 operational targets are recognised as consistent with reductions required to keep warming to 1.5°C by the Science Based Targets initiative (SBTi).
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Direct Line’s Climate Goals (2030 & 2050)
7 goals2030
46% reduction in Scope 1
Reduce emissions by 46% across our office estate and accident repair centres by 2030 against the 2019 baseline.
2030
62% reduction in total GHG
Vs 2019 baseline. Validated by SBTi. Includes full supply chain.
2040
50% reduction in Scope 3 intensity
Across purchased goods and services and logistics.
See all 7 climate goals
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Scope 3 top emissions categories
1 of 15 categories disclosedSee all scope 3 categories
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Climate initiatives

Science Based Targets Initiative

Carbon Disclosure Project
The Climate Pledge
Inherited from Aviva plcUN Global Compact Climate Champions initiative
Inherited from Aviva plcRE 100
Inherited from Aviva plcClimate Action 100
Emissions comparison with industry peers
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Common questions about Direct Line’s sustainability data and climate commitments
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