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Public Profile
Financial Intermediation
GB
updated 13 days ago

Direct Line

Company website

Direct Line Group, headquartered in Great Britain, is a leading player in the insurance industry, renowned for its innovative approach to personal and commercial insurance solutions. Founded in 1985, the company has established a strong presence across the UK, offering a diverse range of products including car, home, and travel insurance. What sets Direct Line apart is its commitment to direct customer engagement, eliminating intermediaries to provide tailored services. With a focus on digital transformation, the company has achieved significant milestones, including the launch of its mobile app, enhancing customer experience and accessibility. As a market leader, Direct Line Group has garnered numerous awards for its customer service and product offerings, solidifying its reputation as a trusted insurance provider in the competitive landscape.

DitchCarbon Score

How does Direct Line's carbon action stack up? DitchCarbon scores companies based on their carbon action and commitment to reducing emissions. Read about our methodology to learn more.

76

Industry Average

Mean score of companies in the Financial Intermediation industry. Comparing a company's score to the industry average can give you a sense of how well the company is doing compared to its peers.

30

Industry Benchmark

Direct Line's score of 76 is higher than 87% of the industry. This can give you a sense of how well the company is doing compared to its peers.

87%

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Direct Line's reported carbon emissions

In 2024, Direct Line Insurance Group plc reported total carbon emissions of approximately 154,957,000 kg CO2e. This includes Scope 1 emissions of about 5,300,000 kg CO2e, Scope 2 emissions of approximately 5,612,000 kg CO2e (market-based), and significant Scope 3 emissions totalling around 144,045,000 kg CO2e. The company has set ambitious climate commitments, aiming for net zero emissions across all scopes by 2050, with specific targets to reduce emissions by 46% from its office estate and accident repair centres by 2030, using 2019 as a baseline. In 2023, emissions data for the UK indicated a total of approximately 6,999,000 kg CO2e for Scope 1 and 2 combined. The global emissions for the same year were reported at about 149,301,000 kg CO2e, with Scope 1 at 5,233,000 kg CO2e, Scope 2 at approximately 5,606,000 kg CO2e, and Scope 3 emissions reaching around 415,383,000 kg CO2e. Direct Line's long-term strategy includes achieving net zero emissions from its investment portfolio by 2050, aligning with the Race to Zero campaign. The company is also a member of the Science Based Targets initiative (SBTi), with targets that cover 75% of its total investment and lending activities by monetary value as of 2019, consistent with the reductions required to limit global warming to 1.5°C. This data is cascaded from Direct Line Insurance Group plc, reflecting its commitment to sustainability and climate action within the financial services sector.

Unlock detailed emissions data

Access structured emissions data, company-specific emission factors, and source documents

201920202021202220232024
Scope 1
7,924,000
0,000,000
0,000,000
0,000,000
0,000,000
0,000,000
Scope 2
6,609,000
0,000,000
0,000,000
0,000,000
0,000,000
0,000,000
Scope 3
311,225,000
0,000,000
000,000,000
000,000,000
000,000,000
000,000,000

Industry emissions intensity

Very low
Low
Medium
High
Very high
Some industries are more carbon intensive than others. Direct Line's primary industry is Financial intermediation services, except insurance and pension funding services (65), which is very low in terms of carbon intensity compared to other industries.

Location emissions intensity

Very low
Low
Medium
High
Very high
The carbon intensity of the energy grid powering a company's primary operations has a strong influence on its overall carbon footprint. This request for Direct Line is in GB, which has a very high grid carbon intensity relative to other regions.

Reduction initiatives & disclosure networks

Companies disclose and commit to reducing emissions to show they are serious about reducing emissions impact over time. They can also help a company track its progress over time.

Direct Line is participating in some of the initiatives that we track. This may change over time as the company engages with new initiatives or updates its commitments. DitchCarbon will update this information as it becomes available.

Science Based Targets Initiative
Carbon Disclosure Project
The Climate Pledge
UN Global Compact
RE 100
Climate Action 100
Race To Net Zero
Reduction Actions

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Where does DitchCarbon data come from?

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