Direct Line
Direct Line Group, commonly known as Direct Line, is a leading UK-based insurance provider headquartered in London. Established in 1985, the company has made significant strides in the insurance industry, particularly in motor, home, and commercial insurance sectors. Direct Line is renowned for its direct-to-consumer model, which eliminates intermediaries, allowing for competitive pricing and personalised service. The company’s innovative approach includes a range of unique products, such as its comprehensive car insurance policies and home insurance offerings that cater to diverse customer needs. With a strong market position, Direct Line has consistently been recognised for its customer service excellence and claims handling efficiency. As a pioneer in the insurance landscape, Direct Line continues to set benchmarks for quality and reliability in the UK insurance market.
DitchCarbon Score
How does Direct Line's carbon action stack up? DitchCarbon scores companies based on their carbon action and commitment to reducing emissions. Read about our methodology to learn more.
Industry Average
Mean score of companies in the Financial Intermediation industry. Comparing a company's score to the industry average can give you a sense of how well the company is doing compared to its peers.
Industry Benchmark
Direct Line's score of 46 is higher than 91% of the industry. This can give you a sense of how well the company is doing compared to its peers.
Direct Line's reported carbon emissions
In 2023, Direct Line Insurance Group reported total carbon emissions of approximately 265,516 tonnes CO2e. This figure includes 3,829 tonnes from Scope 1 emissions, 2,499 tonnes from Scope 2 emissions, and a significant 259,188 tonnes from Scope 3 emissions, which encompass various activities such as employee commuting and purchased goods and services. Over recent years, Direct Line has made notable progress in reducing its carbon footprint. For instance, emissions decreased from about 291,241 tonnes CO2e in 2021 to the current figure, reflecting a commitment to sustainability. The company has set near-term targets aligned with the Science Based Targets initiative (SBTi), aiming for a 1.5°C pathway by 2030, covering 75% of its total investment and lending activities by monetary value. Direct Line's emissions intensity has also improved, with GHG emissions per £ million of net earned premium decreasing from 0.0095 tCO2e in 2013 to 0.0054 tCO2e in 2019. This trend indicates a commitment to enhancing operational efficiency while reducing environmental impact. Overall, Direct Line's climate commitments and ongoing reduction initiatives demonstrate a proactive approach to addressing climate change and minimising its carbon emissions across all scopes.
Unlock detailed emissions data
Access structured emissions data, company-specific emission factors, and source documents
Add to project2019 | 2020 | 2021 | 2022 | 2023 | |
|---|---|---|---|---|---|
| Scope 1 | 6,506,000 | 0,000,000 | 0,000,000 | 0,000,000 | 0,000,000 |
| Scope 2 | 6,609,000 | 0,000,000 | 0,000,000 | 0,000,000 | 0,000,000 |
| Scope 3 | 311,225,000 | 00,000,000 | 000,000,000 | 000,000,000 | 000,000,000 |
Industry emissions intensity
Location emissions intensity
Reduction initiatives & disclosure networks
Companies disclose and commit to reducing emissions to show they are serious about reducing emissions impact over time. They can also help a company track its progress over time.
Direct Line is committed to some reduction initiatives we track. This may change over time as the company engages with new initiatives or updates its commitments. DitchCarbon will update this information as it becomes available.
