Public Profile

Direct Line

Direct Line Group, headquartered in Great Britain, is a leading player in the insurance industry, renowned for its innovative approach to personal and commercial insurance solutions. Founded in 1985, the company has established a strong presence across the UK, offering a diverse range of products including car, home, and travel insurance. What sets Direct Line apart is its commitment to direct customer engagement, eliminating intermediaries to provide tailored services. With a focus on digital transformation, the company has achieved significant milestones, including the launch of its mobile app, enhancing customer experience and accessibility. As a market leader, Direct Line Group has garnered numerous awards for its customer service and product offerings, solidifying its reputation as a trusted insurance provider in the competitive landscape.

DitchCarbon Score

How does Direct Line's carbon action stack up? DitchCarbon scores companies based on their carbon action and commitment to reducing emissions. Read about our methodology to learn more.

68

Industry Average

Mean score of companies in the Financial Intermediation industry. Comparing a company's score to the industry average can give you a sense of how well the company is doing compared to its peers.

26

Industry Benchmark

Direct Line's score of 68 is higher than 99% of the industry. This can give you a sense of how well the company is doing compared to its peers.

99%

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Direct Line's reported carbon emissions

In 2024, Direct Line Insurance Group, headquartered in Great Britain, reported total carbon emissions of approximately 4257000 kg CO2e for Scope 1, 2535000 kg CO2e for Scope 2, and a significant 333876000 kg CO2e for Scope 3 emissions, primarily from purchased goods and services. The combined Scope 1 and 2 emissions totalled about 6792000 kg CO2e. Comparatively, in 2023, the company recorded Scope 1 emissions of about 4500000 kg CO2e, Scope 2 emissions of approximately 2499000 kg CO2e, and Scope 3 emissions of around 253844000 kg CO2e, leading to a total of about 6999000 kg CO2e for Scope 1 and 2 combined. Direct Line has set ambitious climate commitments, aiming for net zero emissions across all scopes by 2050. This includes a target to reduce emissions by 46% across its offices and accident repair centres by 2030, using 2019 as a baseline. Additionally, the company plans to achieve a 58% reduction in emissions from its real estate loans portfolio per square metre by 2030. The company is also committed to aligning its operations with the Science Based Targets initiative (SBTi), ensuring that its targets are consistent with the reductions required to limit global warming to 1.5°C. Overall, Direct Line is actively working towards significant emissions reductions while maintaining transparency in its climate impact reporting.

Unlock detailed emissions data

Access structured emissions data, company-specific emission factors, and source documents

2018201920202021202220232024
Scope 1
-
0,000,000
0,000,000
0,000,000
0,000,000
0,000,000
0,000,000
Scope 2
7,915,000
0,000,000
0,000,000
0,000,000
0,000,000
0,000,000
0,000,000
Scope 3
18,484,000
000,000,000
000,000,000
000,000,000
000,000,000
000,000,000
000,000,000

Industry emissions intensity

Very low
Low
Medium
High
Very high
Some industries are more carbon intensive than others. Direct Line's primary industry is Financial intermediation services, except insurance and pension funding services (65), which is very low in terms of carbon intensity compared to other industries.

Location emissions intensity

Very low
Low
Medium
High
Very high
The carbon intensity of the energy grid powering a company's primary operations has a strong influence on its overall carbon footprint. This request for Direct Line is in GB, which has a low grid carbon intensity relative to other regions.

Reduction initiatives & disclosure networks

Companies disclose and commit to reducing emissions to show they are serious about reducing emissions impact over time. They can also help a company track its progress over time.

Direct Line is participating in some of the initiatives that we track. This may change over time as the company engages with new initiatives or updates its commitments. DitchCarbon will update this information as it becomes available.

Science Based Targets Initiative
Carbon Disclosure Project
The Climate Pledge
UN Global Compact
RE 100
Climate Action 100
Race To Net Zero
Reduction Actions

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