Public Profile

Direct Line

Direct Line Group, headquartered in Great Britain, is a leading player in the insurance industry, renowned for its innovative approach to personal and commercial insurance solutions. Founded in 1985, the company has established a strong presence across the UK, offering a diverse range of products including car, home, and travel insurance. What sets Direct Line apart is its commitment to direct customer engagement, eliminating intermediaries to provide tailored services. With a focus on digital transformation, the company has achieved significant milestones, including the launch of its mobile app, enhancing customer experience and accessibility. As a market leader, Direct Line Group has garnered numerous awards for its customer service and product offerings, solidifying its reputation as a trusted insurance provider in the competitive landscape.

DitchCarbon Score

How does Direct Line's carbon action stack up? DitchCarbon scores companies based on their carbon action and commitment to reducing emissions. Read about our methodology to learn more.

46

Industry Average

Mean score of companies in the Financial Intermediation industry. Comparing a company's score to the industry average can give you a sense of how well the company is doing compared to its peers.

26

Industry Benchmark

Direct Line's score of 46 is higher than 96% of the industry. This can give you a sense of how well the company is doing compared to its peers.

96%

Direct Line's reported carbon emissions

In 2023, Direct Line Insurance Group plc reported total carbon emissions of approximately 265,516,000 kg CO2e. This figure includes 3,829,000 kg CO2e from Scope 1 emissions, 2,499,000 kg CO2e from Scope 2 emissions, and 259,188,000 kg CO2e from Scope 3 emissions, which encompass various activities such as business travel and purchased goods and services. Over the years, Direct Line has made significant strides in reducing its carbon footprint. For instance, in 2020, the company reported total emissions of about 161,030,000 kg CO2e, indicating a reduction in emissions over the subsequent years. The company has set near-term targets aligned with the Science Based Targets initiative (SBTi), aiming for a 1.5°C pathway by 2027 and 2030, covering 75% of its total investment and lending activities by monetary value as of 2019. Direct Line's commitment to sustainability is evident in its focus on reducing greenhouse gas emissions from its operations (Scopes 1 and 2) and its broader investment portfolio. The company continues to work towards achieving its targets while contributing to global climate goals.

Unlock detailed emissions data

Access structured emissions data, company-specific emission factors, and source documents

20192020202120222023
Scope 1
6,506,000
0,000,000
0,000,000
0,000,000
0,000,000
Scope 2
6,609,000
0,000,000
0,000,000
0,000,000
0,000,000
Scope 3
311,225,000
00,000,000
000,000,000
000,000,000
000,000,000

Industry emissions intensity

Very low
Low
Medium
High
Very high
Some industries are more carbon intensive than others. Direct Line's primary industry is Financial intermediation services, except insurance and pension funding services (65), which is very low in terms of carbon intensity compared to other industries.

Location emissions intensity

Very low
Low
Medium
High
Very high
The carbon intensity of the energy grid powering a company's primary operations has a strong influence on its overall carbon footprint. Direct Line is headquartered in GB, which has a rank of low, indicating low grid carbon intensity.

Reduction initiatives & disclosure networks

Companies disclose and commit to reducing emissions to show they are serious about reducing emissions impact over time. They can also help a company track its progress over time.

Direct Line is committed to some reduction initiatives we track. This may change over time as the company engages with new initiatives or updates its commitments. DitchCarbon will update this information as it becomes available.

Science Based Targets Initiative
Carbon Disclosure Project
The Climate Pledge
UN Global Compact
Carbon Disclosure Project
The Climate Pledge
UN Global Compact

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Where does DitchCarbon data come from?

Discover our data-driven methodology for measuring corporate climate action and benchmarking against industry peers