DoubleClick Inc., a prominent player in the digital advertising industry, is headquartered in the United States. Founded in the late 1990s, the company has established itself as a leader in online marketing solutions, specialising in ad management and analytics. With a strong presence in major operational regions across North America and Europe, DoubleClick offers innovative products that streamline the advertising process for businesses of all sizes. The company's core services include programmatic advertising, display advertising, and data-driven marketing solutions, which are distinguished by their advanced targeting capabilities and robust analytics. DoubleClick's commitment to enhancing advertising efficiency has earned it a notable position in the market, recognised for its contributions to the evolution of digital marketing strategies. As a trusted partner for advertisers and publishers alike, DoubleClick continues to shape the future of online advertising.
How does DoubleClick Inc.'s carbon action stack up? DitchCarbon scores companies based on their carbon action and commitment to reducing emissions. Read about our methodology to learn more.
Mean score of companies in the Computer Services industry. Comparing a company's score to the industry average can give you a sense of how well the company is doing compared to its peers.
DoubleClick Inc.'s score of 54 is higher than 73% of the industry. This can give you a sense of how well the company is doing compared to its peers.
DoubleClick Inc., headquartered in the US, currently does not report specific carbon emissions data, as indicated by the absence of emissions figures. The company is part of a corporate family that includes Alphabet Inc., from which it inherits climate commitments and initiatives. As a merged entity, DoubleClick Inc. aligns its climate strategies with those of Alphabet Inc., which has set ambitious targets for carbon reduction. However, specific reduction targets or achievements for DoubleClick Inc. itself are not detailed. The company is involved in various sustainability initiatives cascaded from Alphabet Inc., including participation in the Science Based Targets initiative (SBTi), the Carbon Disclosure Project (CDP), and the RE100 initiative, all at a cascade level of 2. While no direct emissions data is available, DoubleClick Inc. is committed to contributing to the broader climate goals established by its parent company, reflecting a commitment to sustainability and carbon neutrality in the digital advertising sector.
Access structured emissions data, company-specific emission factors, and source documents
| 2017 | 2018 | 2019 | 2020 | 2021 | 2022 | 2023 | 2024 | |
|---|---|---|---|---|---|---|---|---|
| Scope 1 | 66,549,000 | 00,000,000 | 00,000,000 | 00,000,000 | 00,000,000 | 00,000,000 | 00,000,000 | 00,000,000 |
| Scope 2 | 509,334,000 | 000,000,000 | 000,000,000 | 000,000,000 | 0,000,000,000 | 0,000,000,000 | 0,000,000,000 | 0,000,000,000 |
| Scope 3 | 2,719,024,000 | 00,000,000,000 | 0,000,000,000 | 0,000,000,000 | 0,000,000,000 | 0,000,000,000 | 00,000,000,000 | 00,000,000,000 |
DoubleClick Inc.'s Scope 3 emissions, which increased by 12% last year and increased by approximately 343% since 2017, demonstrating supply chain emissions tracking. Most of their carbon footprint comes from suppliers and value chain emissions, with Scope 3 emissions accounting for 79% of total emissions under the GHG Protocol, with "Purchased Goods and Services" being the largest emissions source at 30% of Scope 3 emissions.
Climate goals typically focus on 2030 interim targets and 2050 net-zero commitments, aligned with global frameworks like the Paris Agreement and Science Based Targets initiative (SBTi) to ensure alignment with global climate goals.
DoubleClick Inc. has not publicly committed to specific 2030 or 2050 climate goals through the major frameworks we track. Companies often set interim 2030 targets and long-term 2050 net-zero goals to demonstrate measurable progress toward decarbonization.