Marketo, Inc. Sustainability Profile
Marketo, Inc., a leading player in the marketing automation industry, is headquartered in the United States. Founded in 2006, the company has established itself as a pioneer in providing innovative solutions for digital marketing, particularly in lead management, email marketing, and analytics. With a strong presence in North America and expanding operations globally, Marketo serves a diverse range of industries. The company's flagship product, the Marketo Engage platform, stands out for its robust capabilities in personalisation and customer engagement, enabling businesses to create tailored marketing campaigns. Marketo's commitment to continuous innovation has earned it a prominent position in the market, recognised for its user-friendly interface and powerful integration options. As a trusted partner for thousands of organisations, Marketo continues to shape the future of marketing technology.
DitchCarbon Score
How does Marketo, Inc.'s carbon action stack up? DitchCarbon scores companies based on their carbon action and commitment to reducing emissions. Read about our methodology to learn more.
Industry Average
Mean score of companies in the Computer Services industry. Comparing a company's score to the industry average can give you a sense of how well the company is doing compared to its peers.
Industry Benchmark
Marketo, Inc.'s score of 66 is higher than 81% of the industry. This can give you a sense of how well the company is doing compared to its peers.
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Marketo, Inc., headquartered in the US, currently does not have specific carbon emissions data available for the most recent year. As a current subsidiary of Adobe Inc., Marketo's climate commitments and emissions data are cascaded from its parent company. Adobe Inc. has set ambitious targets to reduce its carbon footprint, which include commitments to the Science Based Targets initiative (SBTi) and participation in various climate initiatives such as CDP, RE100, and the Race to Zero campaign. These initiatives aim to significantly lower emissions across all scopes, although specific figures for Marketo are not disclosed. While Marketo does not report its own emissions, it aligns with Adobe's broader sustainability goals, which focus on reducing greenhouse gas emissions and promoting renewable energy usage. As part of the corporate family, Marketo is expected to contribute to these overarching climate commitments, although specific reduction targets or achievements for Marketo itself have not been detailed.
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| 2016 | 2017 | 2018 | 2019 | 2020 | 2021 | 2022 | 2023 | |
|---|---|---|---|---|---|---|---|---|
| Scope 1 | 11,082,000 | 00,000,000 | 00,000,000 | 00,000,000 | 0,000,000 | 0,000,000 | 0,000,000 | 0,000,000 |
| Scope 2 | 58,473,000 | 00,000,000 | 00,000,000 | 00,000,000 | 00,000,000 | 00,000,000 | 00,000,000 | 00,000,000 |
| Scope 3 | 36,767,000 | 00,000,000 | 000,000,000 | 000,000,000 | 000,000,000 | 000,000,000 | 000,000,000 | 000,000,000 |
How Carbon Intensive is Marketo, Inc.'s Industry?
How Carbon Intensive is Marketo, Inc.'s Location?
Marketo, Inc.'s Scope 3 Categories Breakdown
Marketo, Inc.'s Scope 3 emissions, which increased by 32% last year and increased significantly since 2016, demonstrating supply chain emissions tracking. Nearly all of their carbon footprint comes from suppliers and value chain emissions, representing nearly all emissions under the GHG Protocol, with "Purchased Goods and Services" being the largest emissions source at 84% of Scope 3 emissions.
Top Scope 3 Categories
Marketo, Inc.'s Climate Goals (2030 & 2050)
Climate goals typically focus on 2030 interim targets and 2050 net-zero commitments, aligned with global frameworks like the Paris Agreement and Science Based Targets initiative (SBTi) to ensure alignment with global climate goals.
Marketo, Inc. has not publicly committed to specific 2030 or 2050 climate goals through the major frameworks we track. Companies often set interim 2030 targets and long-term 2050 net-zero goals to demonstrate measurable progress toward decarbonization.
