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Puma SE, commonly known as Puma, is a leading global brand in the wearing apparel and furs industry, headquartered in Herzogenaurach, Germany. Founded in 1948, Puma has established itself as a pioneer in sports and lifestyle footwear, apparel, and accessories, catering to athletes and fashion enthusiasts alike.
With a strong presence in Europe, North America, and Asia, Puma is renowned for its innovative designs and commitment to sustainability. The brand's core products include performance sportswear, casual clothing, and stylish footwear, distinguished by their cutting-edge technology and unique aesthetic.
Puma's market position is bolstered by notable collaborations and endorsements with high-profile athletes and celebrities, solidifying its reputation as a trendsetter in the competitive apparel landscape.
+49 vs industry average
Puma’s score of 83 is higher than 88% of the industry. This can give you a sense of how well the company is doing compared to its peers.
Apparel Production has below-average carbon intensity
The Apparel Production industry has reduced its overall emissions by 24% since 2018
Scope 3 accounts for ••• of total emissions.
Puma, headquartered in Germany and operating in the wearing apparel and furs industry, reported total carbon emissions of approximately 1.52 billion kg CO2e in 2025. This included Scope 1 emissions of 4.69 million kg CO2e, Scope 2 market-based emissions of 747,000 kg CO2e, and Scope 3 emissions of approximately 1.515 billion kg CO2e. Key contributors to Scope 3 emissions were purchased goods and services (approximately 1.21 billion kg CO2e) and end-of-life treatment of sold products (152.08 million kg CO2e).
In 2024, Puma's total emissions were approximately 1.75 billion kg CO2e, comprising Scope 1 emissions of 5.95 million kg CO2e, Scope 2 market-based emissions of 624,000 kg CO2e, and Scope 3 emissions of approximately 1.747 billion kg CO2e. In 2023, total emissions were approximately 1.334 billion kg CO2e, with Scope 1 at 6.71 million kg CO2e, Scope 2 market-based at 586,000 kg CO2e, and Scope 3 at approximately 1.327 billion kg CO2e.
Puma has set ambitious climate commitments. The company aims to achieve net-zero emissions by 2030 for Scope 1 and Scope 2. More specifically, Puma has a Science-Based Target to reduce absolute Scope 1 and Scope 2 greenhouse gas emissions by 90% by 2030 from a 2017 base year. This target also includes a commitment to continue active annual sourcing of 100% renewable electricity through 2030. Furthermore, Puma aims to reduce absolute Scope 3 greenhouse gas emissions from purchased goods and services and upstream transportation and distribution by 33% by 2030 from a 2017 base year. Puma has also committed to achieving net-zero GHG emissions by 2050 as part of its Fashion Industry Charter for Climate Action engagement.
2030
90% reduction in Scope 2
PUMA commits to reduce absolute scope 1 and scope 2 GHG emissions 90% by 2030 from a 2017 base year.
2030
90% reduction in Scope 1
PUMA commits to reduce absolute scope 1 and scope 2 GHG emissions 90% by 2030 from a 2017 base year.
2030
33% reduction in scope 3 total
PUMA further commits to reduce absolute scope 3 GHG emissions from purchased goods and services and upstream transportation and distribution…
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Common questions about Puma’s sustainability data and climate commitments
Data year: 2025
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