Rakuten, Inc., commonly known as Rakuten, is a leading Japanese e-commerce and online retail company headquartered in Tokyo, Japan. Founded in 1997, Rakuten has grown to become a significant player in the global digital marketplace, with operations spanning across Asia, Europe, and the Americas. The company is renowned for its diverse range of services, including e-commerce, digital content, and financial technology, which set it apart in the competitive landscape. Rakuten's core offerings include its online marketplace, Rakuten Ichiba, and various digital services such as Rakuten TV and Rakuten Pay. The company has achieved notable milestones, including its expansion into international markets and strategic partnerships that enhance its service portfolio. With a strong market position, Rakuten continues to innovate, making it a prominent name in the e-commerce industry.
How does Rakuten's carbon action stack up? DitchCarbon scores companies based on their carbon action and commitment to reducing emissions. Read about our methodology to learn more.
Mean score of companies in the Financial Intermediation industry. Comparing a company's score to the industry average can give you a sense of how well the company is doing compared to its peers.
Rakuten's score of 69 is higher than 83% of the industry. This can give you a sense of how well the company is doing compared to its peers.
In 2024, Rakuten Group, Inc. reported total carbon emissions of approximately 11,609,520,000 kg CO2e, with emissions distributed across all three scopes: 3, which accounted for the majority, and 1 and 2, which were 3,638,000 kg CO2e and 325,382,000 kg CO2e, respectively. In 2023, the company recorded total emissions of about 12,693,824,000 kg CO2e, with scope 1 emissions at 2,991,000 kg CO2e and scope 2 emissions at 337,224,000 kg CO2e. Rakuten has set ambitious climate commitments, aiming to reduce its absolute scope 1 and 2 greenhouse gas emissions by 99.7% by FY2032, using FY2022 as the baseline. Additionally, the company targets a 30% reduction in absolute scope 3 emissions within the same timeframe. Notably, Rakuten aims to achieve net-zero emissions for its scope 2 emissions by 2025, contingent on reaching RE100 status across its consolidated companies by 2023. The company’s initiatives are aligned with the Science Based Targets initiative (SBTi), which confirms that their targets are consistent with the reductions necessary to limit global warming to 1.5°C. Rakuten's commitment to sustainability is further evidenced by its focus on transitioning to renewable energy sources and reducing emissions from sold electricity by 76.8% per MWh by FY2032. Overall, Rakuten's emissions data and climate commitments reflect a proactive approach to addressing climate change, with significant targets set for the near and long term.
Access structured emissions data, company-specific emission factors, and source documents
| 2017 | 2018 | 2019 | 2020 | 2021 | 2022 | 2023 | 2024 | |
|---|---|---|---|---|---|---|---|---|
| Scope 1 | 304,000 | 0,000,000 | 0,000,000 | 0,000,000 | 0,000,000 | 0,000,000 | 0,000,000 | 0,000,000 |
| Scope 2 | 8,285,000 | 00,000,000 | 00,000,000 | 00,000,000 | 000,000,000 | 000,000,000 | 000,000,000 | 000,000,000 |
| Scope 3 | - | 000,000,000 | 000,000,000 | 0,000,000,000 | 000,000,000 | 0,000,000,000 | 00,000,000,000 | 00,000,000,000 |
Climate goals typically focus on 2030 interim targets and 2050 net-zero commitments, aligned with global frameworks like the Paris Agreement and Science Based Targets initiative (SBTi) to ensure alignment with global climate goals.
Rakuten has established climate goals through participation in recognized frameworks and target-setting initiatives. Companies often set interim 2030 targets and long-term 2050 net-zero goals to demonstrate measurable progress toward decarbonization.


Common questions about Rakuten's sustainability data and climate commitments