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Rakuten
Internet Publishing and Broadcasting and Web Search PortalsJapanJPX: 4755.T
Last verified 3 months agorakuten.com
Rakuten, Inc., a prominent player in the Internet Publishing and Broadcasting and Web Search Portals industry, is headquartered in Tokyo, Japan. Founded in 1997, Rakuten has evolved into a global e-commerce powerhouse, offering a diverse range of services including online retail, digital content, and financial technology.
With a strong presence in Japan and expanding operations across North America, Europe, and Asia, Rakuten is renowned for its unique loyalty programme, Rakuten Super Points, which enhances customer engagement. The company has achieved significant milestones, such as its successful IPO in 2000 and the acquisition of various international businesses, solidifying its market position. Rakuten continues to innovate, providing a comprehensive ecosystem that connects consumers and merchants, making it a leader in the digital marketplace.
88
DitchCarbon score
+55 vs industry average
Rakuten’s score of 88 is higher than 100% of the industry. This can give you a sense of how well the company is doing compared to its peers.
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Industry Intensity
Low
Internet Publishing and Broadcasting and Web Search Portals has below-average carbon intensity
Industry performance
0.201
20182025
The Internet Publishing and Broadcasting and Web Search Portals industry has reduced its overall emissions by 17% since 2018
Emissions trajectory 2020 – 2028
202020212022202320242025202620272028
Reported emissions
Scope 1
•••kg CO₂e
Scope 2
•••kg CO₂e
Scope 3
•••kg CO₂e
Total reported
•••kg CO₂e
Scope 3 accounts for ••• of total emissions.
Rakuten's reported carbon emissions
Rakuten, headquartered in Japan and operating in Internet Publishing and Broadcasting and Web Search Portals, reported its total carbon emissions for 2025 as approximately 10.98 billion kg CO2e. This includes Scope 1 emissions of approximately 4.01 million kg CO2e, Scope 2 market-based emissions of about 310.39 million kg CO2e, and Scope 3 emissions of approximately 10.67 billion kg CO2e.
Looking back, Rakuten's emissions for 2024 were about 11.49 billion kg CO2e, consisting of approximately 3.64 million kg CO2e for Scope 1, around 325.38 million kg CO2e for Scope 2 (market-based), and approximately 11.16 billion kg CO2e for Scope 3. In 2023, the company's total emissions were about 12.70 billion kg CO2e, with Scope 1 at approximately 2.99 million kg CO2e, Scope 2 location-based emissions at about 337.22 million kg CO2e, and Scope 3 at approximately 12.69 billion kg CO2e.
Rakuten has set ambitious climate commitments. It has a near-term Science Based Target initiative (SBTi) target to reduce absolute Scope 1 and 2 GHG emissions by 99.7% by FY2032 from a FY2022 base year. The company also aims to reduce absolute Scope 3 GHG emissions by 30% within the same timeframe and further reduce Scope 3 GHG emissions from all sold electricity by 76.8% per MWh. Additionally, Rakuten aims to reduce its Scope 1 emissions to near zero by 2025 and its Scope 2 emissions to near zero by 2025. Rakuten has been a member of the RE100 initiative since 2019, committing to 100% renewable electricity. They accelerated their target for RE100 achievement from 2025 to 2023 for all consolidated companies, which would result in zero Scope 2 emissions. As of 2021, Rakuten Group, Inc.'s renewable electricity ratio reached 100%.
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Rakuten’s Climate Goals (2030 & 2050)
4 goals2032
30% reduction in scope 3 total
Rakuten Group, Inc. commits to reduce absolute scope 3 GHG emissions 30% by FY2032 from a FY2022 base year.
At risk30%
2032
99.7% reduction in Scope 1
Rakuten Group, Inc. commits to reduce absolute scope 1 and 2 GHG emissions 99.68% by FY2032 from a FY2022 base year.
Behind target99.7%
2032
99.7% reduction in Scope 2
Rakuten Group, Inc. commits to reduce absolute scope 1 and 2 GHG emissions 99.68% by FY2032 from a FY2022 base year.
Behind target99.7%
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Showing SBTi-validated targets only. Sign up or sign in to see all disclosed climate targets.
Scope 3 top emissions categories
11 of 15 categories disclosedSee all scope 3 categories
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Climate initiatives
Science Based Targets Initiative
FY2032 targetSee details
Active
Carbon Disclosure Project
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Active
The Climate Pledge
See details
Not active
UN Global Compact Climate Champions initiative
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Not active
RE 100
2023 targetSee details
Active
Climate Action 100
See details
Not active
Emissions comparison with industry peers
View similar organisationsCompanyCountryIndustryLast updatedScoreDetails
Rakuten3 months ago
88
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Frequently asked questions
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