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OrganisationsRakuten
Rakuten logo

Rakuten

Internet Publishing and Broadcasting and Web Search PortalsJapanJPX: 4755.T
Last verified 1 month agorakuten.com

Rakuten, Inc., a prominent player in the Internet Publishing and Broadcasting and Web Search Portals industry, is headquartered in Tokyo, Japan. Founded in 1997, Rakuten has evolved into a global e-commerce powerhouse, offering a diverse range of services including online retail, digital content, and financial technology.

With a strong presence in Japan and expanding operations across North America, Europe, and Asia, Rakuten is renowned for its unique loyalty programme, Rakuten Super Points, which enhances customer engagement. The company has achieved significant milestones, such as its successful IPO in 2000 and the acquisition of various international businesses, solidifying its market position. Rakuten continues to innovate, providing a comprehensive ecosystem that connects consumers and merchants, making it a leader in the digital marketplace.

93
DitchCarbon score

+53 vs industry average

Rakuten’s score of 93 is higher than 100% of the industry. This can give you a sense of how well the company is doing compared to its peers.

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Industry Intensity

Very Low

Internet Publishing and Broadcasting and Web Search Portals is among the least carbon-intensive industries

Industry performance

0.201
20182025

The Internet Publishing and Broadcasting and Web Search Portals industry has reduced its overall emissions by 17% since 2018

Emissions trajectory 2020 – 2028

00.0B00B0.0B0.0B0

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202020212022202320242025202620272028

Reported emissions

Scope 1
•••kg CO₂e
Scope 2
•••kg CO₂e
Scope 3
•••kg CO₂e
Total reported
•••kg CO₂e

Scope 3 accounts for ••• of total emissions.

Rakuten's reported carbon emissions

Rakuten, a Japanese company in the Internet Publishing and Broadcasting and Web Search Portals industry, reported its carbon emissions for several years. In 2025, the company's total emissions were approximately 10.98 billion kg CO2e. This figure is comprised of Scope 1 emissions totalling about 4.01 million kg CO2e, Scope 2 emissions (market-based) at approximately 310.39 million kg CO2e, and Scope 3 emissions amounting to about 10.67 billion kg CO2e.

For 2024, Rakuten's total emissions were approximately 11.49 billion kg CO2e, with Scope 1 at about 3.64 million kg CO2e, Scope 2 (market-based) at approximately 325.38 million kg CO2e, and Scope 3 at about 11.16 billion kg CO2e. In 2023, total emissions were approximately 12.70 billion kg CO2e, including Scope 1 emissions of about 2.99 million kg CO2e and Scope 3 emissions of approximately 12.69 billion kg CO2e. Scope 2 data for 2023 was reported as 0 kg CO2e (market-based).

Rakuten has established several climate commitments. The company aims to reduce its Scope 1 and Scope 2 emissions to near zero by 2025. Furthermore, Rakuten has committed to reducing its absolute Scope 1 and 2 greenhouse gas (GHG) emissions by 99.7% by fiscal year 2032, from a fiscal year 2022 base year, aligning with a 1.5°C warming pathway. Additionally, Rakuten commits to reducing its absolute Scope 3 GHG emissions by 30% within the same timeframe. They also aim to reduce Scope 3 GHG emissions from all sold electricity by 76.8% per MWh.

Rakuten has been a signatory to the RE100 initiative since 2019, with an accelerated target to achieve 100% renewable electricity for all consolidated companies by 2023. The company has also committed to setting Science Based Targets initiative (SBTi) 1.5°C aligned near-term targets.

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Rakuten’s Climate Goals (2030 & 2050)

4 goals

2032

99.7% reduction in Scope 1

Absolute emissions by 99.7% from 2022 levels by 2032

Behind target99.7%

2030

62% reduction in total GHG

Vs 2019 baseline. Validated by SBTi. Includes full supply chain.

At risk48%

2040

50% reduction in Scope 3 intensity

Across purchased goods and services and logistics.

Behind target22%

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Scope 3 top emissions categories

11 of 15 categories disclosed
Investments77%
Purchased Goods & Services10%
Fuel & Energy Activities7%
Capital Goods3%
Upstream Transportation & Distribution3%
Use of Sold Products0%
Employee Commuting0%
Business Travel0%
Investments77%
Purchased Goods & Services10%
Fuel & Energy Activities7%
Capital Goods3%
Upstream Transportation & Distribution3%
Use of Sold Products0%
Employee Commuting0%
Business Travel0%

See all scope 3 categories

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Climate initiatives

SCIENCE BASED TARGETS

Science Based Targets Initiative

FY2032 targetSee details
Active
CDP

Carbon Disclosure Project

Sign in to view
Active
THE CLIMATE PLEDGE

The Climate Pledge

See details
Not active
United Nations Global Compact

UN Global Compact Climate Champions initiative

See details
Not active
RE 100

RE 100

2023 targetSee details
Active
Climate Action 100+

Climate Action 100

See details
Not active

Emissions comparison with industry peers

View similar organisations
CompanyCountryIndustryLast updatedScoreDetails
Rakuten logoRakuten
JPInternet Publishing and Broadcasting and Web Search Portals
1 month ago
93
Zalando logoZalando
DEElectronic Shopping and Mail-Order Houses
6 days ago
85
View
Softbank logoSoftbank
JPFinancial Intermediation
3 days ago
71
View
Alibaba logoAlibaba
CNComputer Services
6 days ago
68
View
Target logoTarget
USAll Other Miscellaneous Store Retailers (except Tobacco Stores)
6 days ago
68
View
Walmart logoWalmart
USRetail Trade Services
3 days ago
55
View
Mercado Libre logoMercado Libre
UYComputer Services
6 days ago
48
View

Frequently asked questions

Common questions about Rakuten’s sustainability data and climate commitments

Rakuten's estimated total carbon emissions for 2025 are approximately 11 billion kg CO₂e. This figure includes Scope 1 emissions of about 4 million kg, Scope 2 (market-based) emissions close to 310 million kg, and Scope 3 emissions roughly 10.7 billion kg. These numbers reflect the company's ongoing emissions profile within the internet services sector, with Scope 3 representing the largest share, mainly from the use of sold products and upstream activities. The data indicates a slight decrease compared to previous years, aligning with their climate commitments to reduce overall emissions.

Data year: 2025

Usage policy

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See our License Agreement for more details.

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