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Rakuten, Inc., a prominent player in the Internet Publishing and Broadcasting and Web Search Portals industry, is headquartered in Tokyo, Japan. Founded in 1997, Rakuten has evolved into a global e-commerce powerhouse, offering a diverse range of services including online retail, digital content, and financial technology.
With a strong presence in Japan and expanding operations across North America, Europe, and Asia, Rakuten is renowned for its unique loyalty programme, Rakuten Super Points, which enhances customer engagement. The company has achieved significant milestones, such as its successful IPO in 2000 and the acquisition of various international businesses, solidifying its market position. Rakuten continues to innovate, providing a comprehensive ecosystem that connects consumers and merchants, making it a leader in the digital marketplace.
+50 vs industry average
Rakuten’s score of 88 is higher than 100% of the industry. This can give you a sense of how well the company is doing compared to its peers.
Internet Publishing and Broadcasting and Web Search Portals has below-average carbon intensity
The Internet Publishing and Broadcasting and Web Search Portals industry has reduced its overall emissions by 17% since 2018
Scope 3 accounts for ••• of total emissions.
Rakuten's total carbon emissions in 2025 were approximately 10.98 billion kg CO2e, comprising about 4.01 million kg CO2e for Scope 1, approximately 310.39 million kg CO2e for Scope 2 (market-based), and approximately 10.67 billion kg CO2e for Scope 3. In 2024, their total emissions were around 11.49 billion kg CO2e, with Scope 1 at approximately 3.64 million kg CO2e, Scope 2 at roughly 325.38 million kg CO2e (market-based), and Scope 3 at about 11.16 billion kg CO2e. For 2023, Rakuten reported total emissions of approximately 12.70 billion kg CO2e, with Scope 1 at about 2.99 million kg CO2e and Scope 3 at approximately 12.69 billion kg CO2e. Scope 2 data for 2023 was not provided.
Rakuten has set ambitious climate commitments. They aim to reduce Scope 1 and Scope 2 greenhouse gas emissions by 99.7% by FY2032, using FY2022 as the base year. This commitment is aligned with the Science Based Targets initiative (SBTi) for a 1.5°C warming scenario. Furthermore, Rakuten commits to reducing absolute Scope 3 greenhouse gas emissions by 30% within the same timeframe. They also aim to reduce Scope 3 emissions from all sold electricity by 76.8% per MWh by FY2032.
Additionally, Rakuten has set near-term targets, aiming to reduce Scope 1 and Scope 2 emissions to near zero by 2025. They are also committed to the RE100 initiative, with a target to achieve 100% renewable electricity for all consolidated companies by 2023. In 2021, Rakuten Group, Inc. reached a 100% renewable electricity ratio, and 20.6% for consolidated subsidiaries.
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2032
30% reduction in scope 3 total
Rakuten Group, Inc. commits to reduce absolute scope 1 and 2 GHG emissions 99.7% by FY2032 from a FY2022 base year. Rakuten Group, Inc. also…
2032
30% reduction in scope 3 total
2032
99.7% reduction in Scope 1
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Common questions about Rakuten’s sustainability data and climate commitments
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