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Rakuten, Inc., a prominent player in the Internet Publishing and Broadcasting and Web Search Portals industry, is headquartered in Tokyo, Japan. Founded in 1997, Rakuten has evolved into a global e-commerce powerhouse, offering a diverse range of services including online retail, digital content, and financial technology.
With a strong presence in Japan and expanding operations across North America, Europe, and Asia, Rakuten is renowned for its unique loyalty programme, Rakuten Super Points, which enhances customer engagement. The company has achieved significant milestones, such as its successful IPO in 2000 and the acquisition of various international businesses, solidifying its market position. Rakuten continues to innovate, providing a comprehensive ecosystem that connects consumers and merchants, making it a leader in the digital marketplace.
+50 vs industry average
Rakuten’s score of 88 is higher than 100% of the industry. This can give you a sense of how well the company is doing compared to its peers.
Internet Publishing and Broadcasting and Web Search Portals has below-average carbon intensity
The Internet Publishing and Broadcasting and Web Search Portals industry has reduced its overall emissions by 17% since 2018
Scope 3 accounts for ••• of total emissions.
Rakuten, a Japanese Internet Publishing and Broadcasting and Web Search Portals company, reported approximately 10.98 billion kg CO2e in total emissions for 2025. This includes about 4.01 million kg CO2e from Scope 1, approximately 310.39 million kg CO2e from Scope 2 (market-based), and about 10.67 billion kg CO2e from Scope 3 emissions.
For 2024, Rakuten's total emissions were about 11.49 billion kg CO2e, with Scope 1 at approximately 3.64 million kg CO2e, Scope 2 (market-based) at about 325.38 million kg CO2e, and Scope 3 at about 11.16 billion kg CO2e. In 2023, total emissions were approximately 12.70 billion kg CO2e, comprising about 2.99 million kg CO2e from Scope 1 and around 12.69 billion kg CO2e from Scope 3. Scope 2 location-based emissions were approximately 337.22 million kg CO2e for that year.
Rakuten has set several climate commitments. The company aims to reduce absolute Scope 1 and 2 GHG emissions by 99.7% by FY2032 from a FY2022 base year. Additionally, Rakuten commits to reducing absolute Scope 3 GHG emissions by 30% within the same timeframe. The company also targets a 76.8% reduction in Scope 3 GHG emissions from all sold electricity per MWh by FY2032 from a FY2022 base year. Rakuten has joined the RE100 initiative and aims to transition major Group company operations to run on renewable electricity by 2023. They have also committed to reducing Scope 1 and Scope 2 emissions to near zero by 2025.
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2032
30% reduction in scope 3 total
Rakuten Group, Inc. commits to reduce absolute scope 1 and 2 GHG emissions 99.7% by FY2032 from a FY2022 base year. Rakuten Group, Inc. also…
2032
30% reduction in scope 3 total
2032
99.7% reduction in Scope 1
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