Rakuten, Inc., commonly known as Rakuten, is a leading Japanese e-commerce and online retail company headquartered in Tokyo, Japan. Founded in 1997, Rakuten has grown to become a significant player in the global digital marketplace, with operations spanning across Asia, Europe, and the Americas. The company is renowned for its diverse range of services, including e-commerce, digital content, and financial technology, which set it apart in the competitive landscape.
Rakuten's core offerings include its online marketplace, Rakuten Ichiba, and various digital services such as Rakuten TV and Rakuten Pay. The company has achieved notable milestones, including its expansion into international markets and strategic partnerships that enhance its service portfolio. With a strong market position, Rakuten continues to innovate, making it a prominent name in the e-commerce industry.
+33 vs industry average
Rakuten’s score of 68 is higher than 80% of the industry. This can give you a sense of how well the company is doing compared to its peers.
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Industry Intensity
Financial Intermediation is among the least carbon-intensive industries
Industry performance
The Financial Intermediation industry has increased its overall emissions by 11% since 2019
Emissions trajectory 2020 – 2027
Reported emissions
Scope 3 accounts for ••• of total emissions.
Rakuten's reported carbon emissions
In 2024, Rakuten Group, Inc. reported total greenhouse gas emissions of approximately 11.6 billion kg CO2e. This includes 3,638,000 kg CO2e from Scope 1, 325,382,000 kg CO2e from Scope 2 (market-based), and 11,160,952,000 kg CO2e from Scope 3 emissions. The company has set ambitious targets to significantly reduce its carbon footprint, committing to a 99.7% reduction in absolute Scope 1 and 2 emissions by FY2032 from a FY2022 baseline. Additionally, Rakuten aims to decrease its absolute Scope 3 emissions by 30% within the same timeframe. Rakuten has also pledged to achieve 100% renewable energy for its Scope 2 emissions by 2023, as part of its participation in the RE100 initiative. This commitment is expected to eliminate Scope 2 emissions entirely, as all of these emissions stem from purchased electricity. The company has made substantial progress, achieving a renewable electricity ratio of 100% for Rakuten Group, Inc. in 2021. Overall, Rakuten's climate commitments reflect a strong alignment with industry standards, including Science Based Targets initiative (SBTi) guidelines, aiming to limit global warming to 1.5°C.
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Rakuten’s Climate Goals (2030 & 2050)
4 goals2032
99.7% reduction in Scope 1
Absolute emissions by 99.7% from 2022 levels by 2032
2030
62% reduction in total GHG
Vs 2019 baseline. Validated by SBTi. Includes full supply chain.
2040
50% reduction in Scope 3 intensity
Across purchased goods and services and logistics.
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Scope 3 top emissions categories
No scope 3 category breakdown has been disclosed yet.
Climate initiatives
Science Based Targets Initiative
Carbon Disclosure Project
The Climate Pledge
UN Global Compact Climate Champions initiative
RE 100
Climate Action 100
Emissions comparison with industry peers
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Rakuten
Frequently asked questions
Common questions about Rakuten’s sustainability data and climate commitments
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