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Rakuten, Inc., a prominent player in the Internet Publishing and Broadcasting and Web Search Portals industry, is headquartered in Tokyo, Japan. Founded in 1997, Rakuten has evolved into a global e-commerce powerhouse, offering a diverse range of services including online retail, digital content, and financial technology.
With a strong presence in Japan and expanding operations across North America, Europe, and Asia, Rakuten is renowned for its unique loyalty programme, Rakuten Super Points, which enhances customer engagement. The company has achieved significant milestones, such as its successful IPO in 2000 and the acquisition of various international businesses, solidifying its market position. Rakuten continues to innovate, providing a comprehensive ecosystem that connects consumers and merchants, making it a leader in the digital marketplace.
+53 vs industry average
Rakuten’s score of 88 is higher than 100% of the industry. This can give you a sense of how well the company is doing compared to its peers.
Internet Publishing and Broadcasting and Web Search Portals has below-average carbon intensity
The Internet Publishing and Broadcasting and Web Search Portals industry has reduced its overall emissions by 17% since 2018
Scope 3 accounts for ••• of total emissions.
Rakuten, a Japanese Internet Publishing and Broadcasting and Web Search Portals company, reported estimated total emissions of approximately 10.98 billion kg CO2e for 2025. This includes about 4 million kg CO2e from Scope 1, 310.39 million kg CO2e from Scope 2 (market-based), and 10.67 billion kg CO2e from Scope 3 emissions.
For 2024, their total emissions were approximately 11.49 billion kg CO2e, comprising about 3.64 million kg CO2e (Scope 1), 325.38 million kg CO2e (Scope 2 market-based), and 11.16 billion kg CO2e (Scope 3). In 2023, total emissions were approximately 12.70 billion kg CO2e, with about 2.99 million kg CO2e (Scope 1) and 12.69 billion kg CO2e (Scope 3). Scope 2 market-based data was not available for 2023, but location-based Scope 2 emissions were 337.22 million kg CO2e. Looking back to 2022, Rakuten's total emissions were approximately 9.47 billion kg CO2e, with about 1.75 million kg CO2e (Scope 1), 268.48 million kg CO2e (Scope 2 market-based), and 9.20 billion kg CO2e (Scope 3).
Rakuten has set ambitious climate commitments. The company aims to reduce absolute Scope 1 and 2 GHG emissions by 99.7% by FY2032 from a FY2022 base year. They also commit to reducing absolute Scope 3 GHG emissions by 30% within the same timeframe, and Scope 3 GHG emissions from all sold electricity by 76.8% per MWh. Rakuten has joined the RE100 initiative, aiming for 100% renewable electricity use by 2023 for all consolidated companies, which would result in zero Scope 2 emissions. Additionally, Rakuten has committed to setting Science Based Targets initiative (SBTi) 1.5°C aligned near-term targets. The company aims to reduce Scope 1 and Scope 2 emissions to near zero by 2025. As of 2021, Rakuten Group, Inc.'s renewable electricity ratio reached 100%, and 20.6% for the entire Rakuten Group, including consolidated subsidiaries.
2032
30% reduction in scope 3 total
Rakuten Group, Inc. commits to reduce absolute scope 1 and 2 GHG emissions 99.7% by FY2032 from a FY2022 base year. Rakuten Group, Inc. also…
2032
30% reduction in scope 3 total
2032
99.7% reduction in Scope 1
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Common questions about Rakuten’s sustainability data and climate commitments
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