Rakuten
Rakuten, Inc., a prominent player in the Internet Publishing and Broadcasting and Web Search Portals industry, is headquartered in Tokyo, Japan. Founded in 1997, Rakuten has evolved into a global e-commerce powerhouse, offering a diverse range of services including online retail, digital content, and financial technology.
With a strong presence in Japan and expanding operations across North America, Europe, and Asia, Rakuten is renowned for its unique loyalty programme, Rakuten Super Points, which enhances customer engagement. The company has achieved significant milestones, such as its successful IPO in 2000 and the acquisition of various international businesses, solidifying its market position. Rakuten continues to innovate, providing a comprehensive ecosystem that connects consumers and merchants, making it a leader in the digital marketplace.
+53 vs industry average
Rakuten’s score of 93 is higher than 100% of the industry. This can give you a sense of how well the company is doing compared to its peers.
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Industry Intensity
Internet Publishing and Broadcasting and Web Search Portals is among the least carbon-intensive industries
Industry performance
The Internet Publishing and Broadcasting and Web Search Portals industry has reduced its overall emissions by 17% since 2018
Emissions trajectory 2020 – 2028
Reported emissions
Scope 3 accounts for ••• of total emissions.
Rakuten's reported carbon emissions
Rakuten, a Japanese company in the Internet Publishing and Broadcasting and Web Search Portals industry, reported its carbon emissions for several years. In 2025, the company's total emissions were approximately 10.98 billion kg CO2e. This figure is comprised of Scope 1 emissions totalling about 4.01 million kg CO2e, Scope 2 emissions (market-based) at approximately 310.39 million kg CO2e, and Scope 3 emissions amounting to about 10.67 billion kg CO2e.
For 2024, Rakuten's total emissions were approximately 11.49 billion kg CO2e, with Scope 1 at about 3.64 million kg CO2e, Scope 2 (market-based) at approximately 325.38 million kg CO2e, and Scope 3 at about 11.16 billion kg CO2e. In 2023, total emissions were approximately 12.70 billion kg CO2e, including Scope 1 emissions of about 2.99 million kg CO2e and Scope 3 emissions of approximately 12.69 billion kg CO2e. Scope 2 data for 2023 was reported as 0 kg CO2e (market-based).
Rakuten has established several climate commitments. The company aims to reduce its Scope 1 and Scope 2 emissions to near zero by 2025. Furthermore, Rakuten has committed to reducing its absolute Scope 1 and 2 greenhouse gas (GHG) emissions by 99.7% by fiscal year 2032, from a fiscal year 2022 base year, aligning with a 1.5°C warming pathway. Additionally, Rakuten commits to reducing its absolute Scope 3 GHG emissions by 30% within the same timeframe. They also aim to reduce Scope 3 GHG emissions from all sold electricity by 76.8% per MWh.
Rakuten has been a signatory to the RE100 initiative since 2019, with an accelerated target to achieve 100% renewable electricity for all consolidated companies by 2023. The company has also committed to setting Science Based Targets initiative (SBTi) 1.5°C aligned near-term targets.
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Rakuten’s Climate Goals (2030 & 2050)
4 goals2032
99.7% reduction in Scope 1
Absolute emissions by 99.7% from 2022 levels by 2032
2030
62% reduction in total GHG
Vs 2019 baseline. Validated by SBTi. Includes full supply chain.
2040
50% reduction in Scope 3 intensity
Across purchased goods and services and logistics.
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Scope 3 top emissions categories
11 of 15 categories disclosedSee all scope 3 categories
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Climate initiatives

Science Based Targets Initiative

Carbon Disclosure Project
The Climate Pledge
UN Global Compact Climate Champions initiative
RE 100
Climate Action 100
Emissions comparison with industry peers
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Common questions about Rakuten’s sustainability data and climate commitments
Data year: 2025
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