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Computer Services
US
updated 6 months ago

Rocket Fuel Inc.

Company website

Rocket Fuel Inc., headquartered in the United States, is a leading player in the digital advertising industry, specialising in programmatic marketing solutions. Founded in 2010, the company has established itself as a pioneer in leveraging artificial intelligence to optimise advertising campaigns across various platforms. With a strong presence in major operational regions, Rocket Fuel Inc. offers unique core services that include data-driven audience targeting and real-time bidding, setting it apart from competitors. The company has achieved significant milestones, including partnerships with top-tier brands and recognition for its innovative technology. As a trusted name in the advertising sector, Rocket Fuel Inc. continues to enhance its market position through cutting-edge solutions that drive measurable results for clients, making it a formidable force in the ever-evolving landscape of digital marketing.

DitchCarbon Score

How does Rocket Fuel Inc.'s carbon action stack up? DitchCarbon scores companies based on their carbon action and commitment to reducing emissions. Read about our methodology to learn more.

23

Industry Average

Mean score of companies in the Computer Services industry. Comparing a company's score to the industry average can give you a sense of how well the company is doing compared to its peers.

27

Industry Benchmark

Rocket Fuel Inc.'s score of 23 is lower than 67% of the industry. This can give you a sense of how well the company is doing compared to its peers.

33%

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Rocket Fuel Inc.'s reported carbon emissions

Rocket Fuel Inc., headquartered in the US, currently does not report any specific carbon emissions data, as indicated by the absence of emissions figures in kg CO2e. The company has not established any documented reduction targets or climate pledges, which suggests a lack of formal commitments to address carbon emissions at this time. As a current subsidiary, Rocket Fuel Inc. may inherit climate-related data and initiatives from its parent organisation; however, no specific details regarding such cascaded data or initiatives have been provided. This absence of information limits the ability to assess the company's climate commitments or performance in relation to industry standards. In summary, without available emissions data or defined climate initiatives, Rocket Fuel Inc. appears to have no current measurable commitments to reducing its carbon footprint.

Industry emissions intensity

Very low
Low
Medium
High
Very high
Some industries are more carbon intensive than others. Rocket Fuel Inc.'s primary industry is Computer and related services (72), which is very low in terms of carbon intensity compared to other industries.

Location emissions intensity

Very low
Low
Medium
High
Very high
The carbon intensity of the energy grid powering a company's primary operations has a strong influence on its overall carbon footprint. This request for Rocket Fuel Inc. is in US, which has a low grid carbon intensity relative to other regions.

Reduction initiatives & disclosure networks

Companies disclose and commit to reducing emissions to show they are serious about reducing emissions impact over time. They can also help a company track its progress over time.

Rocket Fuel Inc. is not participating in any of the initiatives that we track. This may change over time as the company engages with new initiatives or updates its commitments. DitchCarbon will update this information as it becomes available.

Science Based Targets Initiative
Carbon Disclosure Project
The Climate Pledge
UN Global Compact
RE 100
Climate Action 100
Race To Net Zero
Reduction Actions

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Where does DitchCarbon data come from?

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