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TikTok Inc.

TikTok Inc., a subsidiary of ByteDance, is a leading player in the social media industry, headquartered in the United States. Founded in 2016, TikTok has rapidly evolved into a global phenomenon, particularly popular among younger audiences, with significant operational regions across North America, Europe, and Asia. The platform is renowned for its short-form video content, allowing users to create, share, and discover engaging clips that often feature music, dance, and creative challenges. TikTok's unique algorithm personalises user experiences, setting it apart from competitors and driving its explosive growth. With over a billion active users worldwide, TikTok has established itself as a dominant force in digital marketing and entertainment, achieving notable milestones such as being the most downloaded app in 2020. Its innovative approach continues to reshape the landscape of social media, making it a key player in the industry.

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