Traackr
Traackr, a leading influencer marketing platform, is headquartered in the United States and operates extensively across North America and Europe. Founded in 2007, the company has established itself as a key player in the marketing technology industry, specialising in influencer relationship management and analytics. Traackr's core offerings include influencer discovery, campaign management, and performance measurement, all designed to enhance brand engagement and drive measurable results. What sets Traackr apart is its robust data-driven approach, enabling brands to build authentic relationships with influencers and optimise their marketing strategies effectively. With a strong market position, Traackr has garnered recognition for its innovative solutions, helping brands navigate the evolving landscape of digital marketing. Its commitment to transparency and effectiveness has made it a trusted partner for businesses looking to leverage the power of influencer marketing.
DitchCarbon Score
How does Traackr's carbon action stack up? DitchCarbon scores companies based on their carbon action and commitment to reducing emissions. Read about our methodology to learn more.
Industry Average
Mean score of companies in the Machinery and Equipment industry. Comparing a company's score to the industry average can give you a sense of how well the company is doing compared to its peers.
Industry Benchmark
Traackr's score of 18 is lower than 73% of the industry. This can give you a sense of how well the company is doing compared to its peers.
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Traackr's reported carbon emissions
As of the latest available data, Traackr has not disclosed specific carbon emissions figures for the years 2018, 2019, or 2020. The company has reported emissions intensity ratios for Scope 2 and Scope 3, with values of approximately 0.007 kg CO2e per stay for Scope 2 in 2018, 0.019 kg CO2e per stay for Scope 1 and 2 in 2019, and 0.017 kg CO2e per stay for Scope 1 and 2 in 2020. However, no absolute emissions data or significant reduction targets have been provided. Traackr's climate commitments remain unclear, as there are no documented reduction initiatives or targets, including those aligned with the Science Based Targets initiative (SBTi). This lack of specific commitments may reflect a broader industry context where many companies are still developing comprehensive climate strategies. Overall, while Traackr has begun to track emissions intensity, further transparency and commitment to reduction targets will be essential for aligning with industry standards and addressing climate change effectively.
Industry emissions intensity
Location emissions intensity
Reduction initiatives & disclosure networks
Companies disclose and commit to reducing emissions to show they are serious about reducing emissions impact over time. They can also help a company track its progress over time.
Traackr is not participating in any of the initiatives that we track. This may change over time as the company engages with new initiatives or updates its commitments. DitchCarbon will update this information as it becomes available.
