Traackr
Traackr, a leading influencer marketing platform, is headquartered in the United States and operates extensively across North America and Europe. Founded in 2007, the company has established itself as a key player in the marketing technology industry, specialising in influencer relationship management and analytics. Traackr's core offerings include influencer discovery, campaign management, and performance measurement, all designed to enhance brand engagement and drive measurable results. What sets Traackr apart is its robust data-driven approach, enabling brands to build authentic relationships with influencers and optimise their marketing strategies effectively. With a strong market position, Traackr has garnered recognition for its innovative solutions, helping brands navigate the evolving landscape of digital marketing. Its commitment to transparency and effectiveness has made it a trusted partner for businesses looking to leverage the power of influencer marketing.
DitchCarbon Score
How does Traackr's carbon action stack up? DitchCarbon scores companies based on their carbon action and commitment to reducing emissions. Read about our methodology to learn more.
Industry Average
Mean score of companies in the Machinery and Equipment industry. Comparing a company's score to the industry average can give you a sense of how well the company is doing compared to its peers.
Industry Benchmark
Traackr's score of 10 is lower than 74% of the industry. This can give you a sense of how well the company is doing compared to its peers.
Traackr's reported carbon emissions
As of the latest available data, Traackr has not reported specific carbon emissions figures for the years 2021 to 2023. The most recent emissions data available is from 2020, where the company reported an emissions intensity ratio of approximately 0.017 kg CO2e per stay, classified under Scope 1 and 2 emissions. This indicates a focus on reducing emissions associated with direct operations and energy consumption. Traackr has not established any formal reduction targets or commitments, such as those aligned with the Science Based Targets initiative (SBTi), nor have they made any climate pledges. This lack of specific targets suggests that while Traackr may be aware of the importance of addressing climate change, they have yet to formalise a comprehensive strategy or set measurable goals for carbon reduction. In summary, Traackr's current climate commitments appear to be minimal, with no significant emissions data or reduction targets reported. The company may benefit from developing a clearer strategy to enhance its sustainability efforts and align with industry standards for carbon emissions reduction.
Industry emissions intensity
Location emissions intensity
Reduction initiatives & disclosure networks
Companies disclose and commit to reducing emissions to show they are serious about reducing emissions impact over time. They can also help a company track its progress over time.
Traackr is not committed to any reduction initiatives we track. This may change over time as the company engages with new initiatives or updates its commitments. DitchCarbon will update this information as it becomes available.
