Traackr Sustainability Profile
Traackr, a leading influencer marketing platform, is headquartered in the United States and operates extensively across North America and Europe. Founded in 2007, the company has established itself as a key player in the marketing technology industry, specialising in influencer relationship management and analytics. Traackr's core offerings include influencer discovery, campaign management, and performance measurement, all designed to enhance brand engagement and drive measurable results. What sets Traackr apart is its robust data-driven approach, enabling brands to build authentic relationships with influencers and optimise their marketing strategies effectively. With a strong market position, Traackr has garnered recognition for its innovative solutions, helping brands navigate the evolving landscape of digital marketing. Its commitment to transparency and effectiveness has made it a trusted partner for businesses looking to leverage the power of influencer marketing.
DitchCarbon Score
How does Traackr's carbon action stack up? DitchCarbon scores companies based on their carbon action and commitment to reducing emissions. Read about our methodology to learn more.
Industry Average
Mean score of companies in the Machinery and Equipment industry. Comparing a company's score to the industry average can give you a sense of how well the company is doing compared to its peers.
Industry Benchmark
Traackr's score of 21 is lower than 53% of the industry. This can give you a sense of how well the company is doing compared to its peers.
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Traackr's reported carbon emissions
In 2020, Traackr, Inc. reported total carbon emissions of approximately 35884000 kg CO2e for Scope 1, 134762000 kg CO2e for Scope 2, and 233887000 kg CO2e for Scope 3. This data reflects a comprehensive assessment of their emissions across all relevant scopes, demonstrating a commitment to transparency in their environmental impact. Comparatively, in 2019, the emissions were higher, with Scope 1 at 50262000 kg CO2e, Scope 2 at 120386000 kg CO2e, and Scope 3 at 778452000 kg CO2e. This indicates a significant reduction in emissions across all scopes from 2019 to 2020, particularly in Scope 3 emissions, which saw a decrease of about 54400000 kg CO2e. Despite these reductions, Traackr has not publicly committed to specific science-based targets or reduction initiatives, nor have they outlined any climate pledges. The absence of documented reduction targets suggests that while emissions data is available, further commitments to climate action may be necessary to align with industry standards. Overall, Traackr's emissions data reflects a proactive approach to understanding and managing their carbon footprint, although the lack of formal reduction commitments indicates room for growth in their climate strategy.
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| 2017 | 2018 | 2019 | 2020 | |
|---|---|---|---|---|
| Scope 1 | 48,110,000 | 00,000,000 | 00,000,000 | 00,000,000 |
| Scope 2 | 154,955,000 | 000,000,000 | 000,000,000 | 000,000,000 |
| Scope 3 | 54,652,000 | 00,000,000 | 000,000,000 | 000,000,000 |
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Traackr's Climate Goals (2030 & 2050)
Climate goals typically focus on 2030 interim targets and 2050 net-zero commitments, aligned with global frameworks like the Paris Agreement and Science Based Targets initiative (SBTi) to ensure alignment with global climate goals.
Traackr has not publicly committed to specific 2030 or 2050 climate goals through the major frameworks we track. Companies often set interim 2030 targets and long-term 2050 net-zero goals to demonstrate measurable progress toward decarbonization.
