WOW air hf. Sustainability Profile
WOW air hf., commonly known as WOW air, is an Icelandic low-cost airline headquartered in Reykjavík, Iceland. Founded in 2011, the airline has established itself as a key player in the aviation industry, primarily serving transatlantic routes between Europe and North America. With a focus on affordable travel, WOW air offers a unique range of services, including budget-friendly flights and a variety of add-on options that cater to diverse traveller needs. The airline's operational regions extend across major cities in Europe and North America, making it a popular choice for both leisure and business travellers. Notable for its innovative approach to low-cost air travel, WOW air has achieved significant milestones, including rapid fleet expansion and a growing customer base. With a commitment to providing value and convenience, WOW air continues to enhance its market position in the competitive airline industry.
DitchCarbon Score
How does WOW air hf.'s carbon action stack up? DitchCarbon scores companies based on their carbon action and commitment to reducing emissions. Read about our methodology to learn more.
Industry Average
Mean score of companies in the Air Transport industry. Comparing a company's score to the industry average can give you a sense of how well the company is doing compared to its peers.
Industry Benchmark
WOW air hf.'s score of 11 is lower than 69% of the industry. This can give you a sense of how well the company is doing compared to its peers.
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WOW air hf.'s reported carbon emissions
In 2023, WOW air hf. reported total carbon emissions of approximately 334,027,660 kg CO2e. This figure includes emissions across all three scopes: Scope 1 emissions totalled about 274,161,230 kg CO2e, primarily from mobile combustion, while Scope 2 emissions accounted for approximately 45,100 kg CO2e. Scope 3 emissions were significant, with business travel contributing about 354,720 kg CO2e, employee commute at approximately 816,770 kg CO2e, and purchased goods and services at around 801,660 kg CO2e. Additionally, emissions from fuel and energy-related activities reached about 57,599,510 kg CO2e. Despite the substantial emissions reported, WOW air hf. has not set specific reduction targets or climate pledges, nor do they have any initiatives cascaded from a parent organisation. The absence of defined climate commitments indicates a potential area for improvement in their sustainability strategy. As the airline industry faces increasing scrutiny regarding its environmental impact, establishing clear reduction goals could enhance WOW air hf.'s climate responsibility and align with industry standards.
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| 2023 | |
|---|---|
| Scope 1 | 274,161,230 |
| Scope 2 | 45,100 |
| Scope 3 | 59,583,060 |
How Carbon Intensive is WOW air hf.'s Industry?
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WOW air hf.'s Scope 3 Categories Breakdown
Their carbon footprint includes suppliers and value chain emissions, with Scope 3 emissions accounting for 18% of total emissions under the GHG Protocol, with "Fuel and Energy Related Activities" being the largest emissions source at 97% of Scope 3 emissions.
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WOW air hf.'s Climate Goals (2030 & 2050)
Climate goals typically focus on 2030 interim targets and 2050 net-zero commitments, aligned with global frameworks like the Paris Agreement and Science Based Targets initiative (SBTi) to ensure alignment with global climate goals.
WOW air hf. has not publicly committed to specific 2030 or 2050 climate goals through the major frameworks we track. Companies often set interim 2030 targets and long-term 2050 net-zero goals to demonstrate measurable progress toward decarbonization.
