Public Profile

Baidu

Baidu, Inc., often referred to simply as Baidu, is a leading Chinese multinational technology company headquartered in Beijing, China. Founded in 2000, Baidu has established itself as a dominant player in the internet and AI industry, primarily focusing on search engine services, online marketing solutions, and artificial intelligence technologies. With a robust presence across major operational regions in China and expanding influence in global markets, Baidu offers a range of unique products, including its flagship search engine, Baidu Search, and advanced AI-driven services like Baidu Apollo for autonomous driving. The company has achieved significant milestones, such as being the first Chinese company to be listed on the NASDAQ. Baidu's commitment to innovation and technology has solidified its position as a market leader, making it a pivotal force in shaping the future of the digital landscape in China and beyond.

DitchCarbon Score

How does Baidu's carbon action stack up? DitchCarbon scores companies based on their carbon action and commitment to reducing emissions. Read about our methodology to learn more.

34

Industry Average

Mean score of companies in the Computer Services industry. Comparing a company's score to the industry average can give you a sense of how well the company is doing compared to its peers.

26

Industry Benchmark

Baidu's score of 34 is higher than 89% of the industry. This can give you a sense of how well the company is doing compared to its peers.

89%

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Baidu's reported carbon emissions

In 2023, Baidu reported total carbon emissions of approximately 2,323,458,500 kg CO2e. This figure includes Scope 1 emissions of about 20,039,000 kg CO2e, Scope 2 emissions of approximately 851,017,700 kg CO2e (market-based), and Scope 3 emissions of around 1,452,401,700 kg CO2e. Comparatively, in 2022, Baidu's total emissions were about 2,099,999,400 kg CO2e, with Scope 1 at approximately 20,320,900 kg CO2e, Scope 2 at around 801,942,200 kg CO2e, and Scope 3 at about 1,299,528,500 kg CO2e. This indicates a significant increase in emissions year-on-year. Baidu has not disclosed specific reduction targets or initiatives as part of its climate commitments. However, the company continues to report on its emissions across all three scopes, demonstrating a commitment to transparency in its environmental impact. The absence of defined reduction targets suggests that Baidu may be in the early stages of developing a comprehensive climate strategy.

Unlock detailed emissions data

Access structured emissions data, company-specific emission factors, and source documents

20192020202120222023
Scope 1
5,390,500
0,000,000
00,000,000
00,000,000
00,000,000
Scope 2
300,588,900
000,000,000
000,000,000
000,000,000
000,000,000
Scope 3
19,810,200
00,000,000
0,000,000,000
0,000,000,000
0,000,000,000

Industry emissions intensity

Very low
Low
Medium
High
Very high
Some industries are more carbon intensive than others. Baidu's primary industry is Computer and related services (72), which is very low in terms of carbon intensity compared to other industries.

Location emissions intensity

Very low
Low
Medium
High
Very high
The carbon intensity of the energy grid powering a company's primary operations has a strong influence on its overall carbon footprint. This request for Baidu is in CN, which we do not have grid emissions data for.

Reduction initiatives & disclosure networks

Companies disclose and commit to reducing emissions to show they are serious about reducing emissions impact over time. They can also help a company track its progress over time.

Baidu is not participating in any of the initiatives that we track. This may change over time as the company engages with new initiatives or updates its commitments. DitchCarbon will update this information as it becomes available.

Science Based Targets Initiative
Carbon Disclosure Project
The Climate Pledge
UN Global Compact
RE 100
Climate Action 100
Race To Net Zero
Reduction Actions

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Where does DitchCarbon data come from?

Discover our data-driven methodology for measuring corporate climate action and benchmarking against industry peers