Pure Cremation, a leading provider of direct cremation services in Great Britain, was founded to offer a compassionate and straightforward alternative to traditional funeral arrangements. Headquartered in GB, the company operates extensively across the UK, ensuring that families have access to dignified cremation options tailored to their needs. Specialising in affordable, no-fuss cremation services, Pure Cremation stands out for its commitment to transparency and customer care. The company has achieved significant milestones, including rapid growth since its inception, positioning itself as a trusted name in the bereavement industry. With a focus on simplicity and respect, Pure Cremation continues to redefine how families approach end-of-life planning, making it a notable player in the market.
How does Pure Cremation's carbon action stack up? DitchCarbon scores companies based on their carbon action and commitment to reducing emissions. Read about our methodology to learn more.
Mean score of companies in the Other Services industry. Comparing a company's score to the industry average can give you a sense of how well the company is doing compared to its peers.
Pure Cremation's score of 36 is higher than 61% of the industry. This can give you a sense of how well the company is doing compared to its peers.
In 2023, Pure Cremation reported total carbon emissions of approximately 332,000 kg CO2e. This figure includes 3,000 kg CO2e from Scope 1 emissions, which primarily arise from direct operations, and 20,000 kg CO2e from Scope 2 emissions, related to energy consumption. The majority of their emissions, about 309,000 kg CO2e, fall under Scope 3, which encompasses indirect emissions from the value chain. Comparatively, in 2022, the total emissions were about 218,000 kg CO2e, with Scope 1 emissions remaining constant at 3,000 kg CO2e, while Scope 2 emissions increased to 28,000 kg CO2e, and Scope 3 emissions accounted for approximately 194,000 kg CO2e. This indicates a significant rise in total emissions from 2022 to 2023. In 2020, Pure Cremation's emissions were notably higher at approximately 510,860 kg CO2e, with Scope 1 emissions at 506,620 kg CO2e, indicating a substantial reduction in emissions over the following years. Despite these figures, Pure Cremation has not set specific reduction targets or climate pledges, nor do they have any initiatives reported under the Science Based Targets initiative (SBTi). Their emissions data is not cascaded from a parent organization, indicating that these figures are independently reported. Overall, while Pure Cremation has made strides in reducing their emissions over the past few years, the absence of formal reduction targets suggests an opportunity for further commitment to climate action.
Access structured emissions data, company-specific emission factors, and source documents
| 2020 | 2022 | 2023 | |
|---|---|---|---|
| Scope 1 | 506,620 | 0,000 | 0,000 |
| Scope 2 | 1,240 | 00,000 | 00,000 |
| Scope 3 | 3,000 | 000,000 | 000,000 |
Climate goals typically focus on 2030 interim targets and 2050 net-zero commitments, aligned with global frameworks like the Paris Agreement and Science Based Targets initiative (SBTi) to ensure alignment with global climate goals.
Pure Cremation has not publicly committed to specific 2030 or 2050 climate goals through the major frameworks we track. Companies often set interim 2030 targets and long-term 2050 net-zero goals to demonstrate measurable progress toward decarbonization.

