Pure Cremation, a leading provider of direct cremation services in Great Britain, was founded to offer a compassionate and straightforward alternative to traditional funeral arrangements. Headquartered in GB, the company operates extensively across the UK, ensuring that families have access to dignified cremation options tailored to their needs. Specialising in affordable, no-fuss cremation services, Pure Cremation stands out for its commitment to transparency and customer care. The company has achieved significant milestones, including rapid growth since its inception, positioning itself as a trusted name in the bereavement industry. With a focus on simplicity and respect, Pure Cremation continues to redefine how families approach end-of-life planning, making it a notable player in the market.
How does Pure Cremation's carbon action stack up? DitchCarbon scores companies based on their carbon action and commitment to reducing emissions. Read about our methodology to learn more.
Mean score of companies in the Other Services industry. Comparing a company's score to the industry average can give you a sense of how well the company is doing compared to its peers.
Pure Cremation's score of 36 is higher than 61% of the industry. This can give you a sense of how well the company is doing compared to its peers.
In 2023, Pure Cremation reported total carbon emissions of approximately 332,000 kg CO2e. This figure includes 3,000 kg CO2e from Scope 1 emissions, 20,000 kg CO2e from Scope 2 emissions, and 309,000 kg CO2e from Scope 3 emissions. Compared to 2022, when total emissions were approximately 218,000 kg CO2e, this represents a significant increase, primarily driven by Scope 3 emissions. The company has not set specific reduction targets or initiatives, as indicated by the absence of documented reduction targets or commitments to the Science Based Targets initiative (SBTi). This lack of formal climate pledges suggests that while Pure Cremation is aware of its carbon footprint, it has yet to establish a structured approach to reducing emissions. Overall, Pure Cremation's emissions data reflects the challenges faced in the industry regarding carbon management, particularly in Scope 3 emissions, which often encompass a significant portion of total emissions for service-oriented businesses.
Access structured emissions data, company-specific emission factors, and source documents
| 2020 | 2022 | 2023 | |
|---|---|---|---|
| Scope 1 | 506,620 | 0,000 | 0,000 |
| Scope 2 | 1,240 | 00,000 | 00,000 |
| Scope 3 | 3,000 | 000,000 | 000,000 |
Climate goals typically focus on 2030 interim targets and 2050 net-zero commitments, aligned with global frameworks like the Paris Agreement and Science Based Targets initiative (SBTi) to ensure alignment with global climate goals.
Pure Cremation has not publicly committed to specific 2030 or 2050 climate goals through the major frameworks we track. Companies often set interim 2030 targets and long-term 2050 net-zero goals to demonstrate measurable progress toward decarbonization.

