Public Profile

Pure Cremation

Pure Cremation, a leading provider of direct cremation services in Great Britain, was founded to offer a compassionate and straightforward alternative to traditional funeral arrangements. Headquartered in GB, the company operates extensively across the UK, ensuring that families have access to dignified cremation options tailored to their needs. Specialising in affordable, no-fuss cremation services, Pure Cremation stands out for its commitment to transparency and customer care. The company has achieved significant milestones, including rapid growth since its inception, positioning itself as a trusted name in the bereavement industry. With a focus on simplicity and respect, Pure Cremation continues to redefine how families approach end-of-life planning, making it a notable player in the market.

DitchCarbon Score

How does Pure Cremation's carbon action stack up? DitchCarbon scores companies based on their carbon action and commitment to reducing emissions. Read about our methodology to learn more.

23

Industry Average

Mean score of companies in the Other Services industry. Comparing a company's score to the industry average can give you a sense of how well the company is doing compared to its peers.

27

Industry Benchmark

Pure Cremation's score of 23 is lower than 55% of the industry. This can give you a sense of how well the company is doing compared to its peers.

45%

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Pure Cremation's reported carbon emissions

In 2020, Pure Cremation reported total carbon emissions of approximately 510,860 kg CO2e. The breakdown of these emissions includes about 506,620 kg CO2e from Scope 1, which encompasses direct emissions from mobile and stationary combustion, with mobile combustion contributing about 277,860 kg CO2e and stationary combustion about 172,430 kg CO2e. Scope 2 emissions, which relate to indirect emissions from purchased electricity, were reported at approximately 1,240 kg CO2e (market-based) and 69,820 kg CO2e (location-based). Additionally, Scope 3 emissions totalled around 3,000 kg CO2e, primarily from business travel (1,810 kg CO2e) and employee commuting (1,120 kg CO2e). Currently, Pure Cremation has not set specific reduction targets or initiatives, nor have they made any formal climate pledges. Their emissions data reflects a comprehensive approach to tracking carbon outputs across all relevant scopes, indicating a commitment to transparency in their environmental impact.

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2020
Scope 1
506,620
Scope 2
1,240
Scope 3
3,000

Industry emissions intensity

Very low
Low
Medium
High
Very high
Some industries are more carbon intensive than others. Pure Cremation's primary industry is Other services (93), which is very low in terms of carbon intensity compared to other industries.

Location emissions intensity

Very low
Low
Medium
High
Very high
The carbon intensity of the energy grid powering a company's primary operations has a strong influence on its overall carbon footprint. This request for Pure Cremation is in GB, which has a low grid carbon intensity relative to other regions.

Reduction initiatives & disclosure networks

Companies disclose and commit to reducing emissions to show they are serious about reducing emissions impact over time. They can also help a company track its progress over time.

Pure Cremation is not participating in any of the initiatives that we track. This may change over time as the company engages with new initiatives or updates its commitments. DitchCarbon will update this information as it becomes available.

Science Based Targets Initiative
Carbon Disclosure Project
The Climate Pledge
UN Global Compact
RE 100
Climate Action 100
Race To Net Zero
Reduction Actions

Where does DitchCarbon data come from?

Discover our data-driven methodology for measuring corporate climate action and benchmarking against industry peers