Rakuten
Rakuten, Inc., commonly known as Rakuten, is a leading Japanese e-commerce and online retail company headquartered in Tokyo, Japan. Founded in 1997, Rakuten has grown to become a significant player in the global digital marketplace, with operations spanning across Asia, Europe, and the Americas. The company is renowned for its diverse range of services, including e-commerce, digital content, and financial technology, which set it apart in the competitive landscape. Rakuten's core offerings include its online marketplace, Rakuten Ichiba, and various digital services such as Rakuten TV and Rakuten Pay. The company has achieved notable milestones, including its expansion into international markets and strategic partnerships that enhance its service portfolio. With a strong market position, Rakuten continues to innovate, making it a prominent name in the e-commerce industry.
DitchCarbon Score
How does Rakuten's carbon action stack up? DitchCarbon scores companies based on their carbon action and commitment to reducing emissions. Read about our methodology to learn more.
Industry Average
Mean score of companies in the Financial Intermediation industry. Comparing a company's score to the industry average can give you a sense of how well the company is doing compared to its peers.
Industry Benchmark
Rakuten's score of 69 is higher than 83% of the industry. This can give you a sense of how well the company is doing compared to its peers.
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Rakuten's reported carbon emissions
In 2024, Rakuten Group, Inc. reported total carbon emissions of approximately 11,609,520,000 kg CO2e, with Scope 1 emissions at about 3,638,000 kg CO2e and Scope 2 emissions at approximately 325,382,000 kg CO2e (market-based). The previous year, 2023, saw total emissions of about 12,693,824,000 kg CO2e, with Scope 1 at approximately 2,991,000 kg CO2e and Scope 2 at about 337,224,000 kg CO2e (location-based). Rakuten has set ambitious climate commitments, aiming for a 99.7% reduction in absolute Scope 1 and 2 emissions by 2032 from 2022 levels. Additionally, they target a 30% reduction in absolute Scope 3 emissions within the same timeframe. Notably, they plan to achieve near-zero Scope 1 and 2 emissions by 2025, contingent on reaching RE100 for all consolidated companies by 2023, which would eliminate Scope 2 emissions as they are entirely derived from purchased electricity. The company’s targets are aligned with the Science Based Targets initiative (SBTi), which confirms their commitment to significant emissions reductions consistent with limiting global warming to 1.5°C. The SBTi has classified their near-term targets as ambitious, with a focus on reducing Scope 3 emissions from sold electricity by 76.8% per MWh by 2032. Overall, Rakuten's climate strategy reflects a strong commitment to sustainability and significant reductions in greenhouse gas emissions across all scopes.
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| 2017 | 2018 | 2019 | 2020 | 2021 | 2022 | 2023 | 2024 | |
|---|---|---|---|---|---|---|---|---|
| Scope 1 | 304,000 | 0,000,000 | 0,000,000 | 0,000,000 | 0,000,000 | 0,000,000 | 0,000,000 | 0,000,000 |
| Scope 2 | 8,285,000 | 00,000,000 | 00,000,000 | 00,000,000 | 000,000,000 | 000,000,000 | 000,000,000 | 000,000,000 |
| Scope 3 | - | 000,000,000 | 000,000,000 | 0,000,000,000 | 0,000,000,000 | 0,000,000,000 | 00,000,000,000 | 00,000,000,000 |
Industry emissions intensity
Location emissions intensity
Reduction initiatives & disclosure networks
Companies disclose and commit to reducing emissions to show they are serious about reducing emissions impact over time. They can also help a company track its progress over time.
Rakuten is participating in some of the initiatives that we track. This may change over time as the company engages with new initiatives or updates its commitments. DitchCarbon will update this information as it becomes available.
