Rakuten, Inc., commonly known as Rakuten, is a leading Japanese e-commerce and online retail company headquartered in Tokyo, Japan. Founded in 1997, Rakuten has grown to become a significant player in the global digital marketplace, with operations spanning across Asia, Europe, and the Americas. The company is renowned for its diverse range of services, including e-commerce, digital content, and financial technology, which set it apart in the competitive landscape. Rakuten's core offerings include its online marketplace, Rakuten Ichiba, and various digital services such as Rakuten TV and Rakuten Pay. The company has achieved notable milestones, including its expansion into international markets and strategic partnerships that enhance its service portfolio. With a strong market position, Rakuten continues to innovate, making it a prominent name in the e-commerce industry.
How does Rakuten's carbon action stack up? DitchCarbon scores companies based on their carbon action and commitment to reducing emissions. Read about our methodology to learn more.
Mean score of companies in the Financial Intermediation industry. Comparing a company's score to the industry average can give you a sense of how well the company is doing compared to its peers.
Rakuten's score of 69 is higher than 82% of the industry. This can give you a sense of how well the company is doing compared to its peers.
In 2024, Rakuten Group, Inc. reported total carbon emissions of approximately 11,609,520,000 kg CO2e, with emissions distributed across all three scopes: 3, which accounted for the majority, and 1 and 2 contributing 3,638,000 kg CO2e and 325,382,000 kg CO2e, respectively. In 2023, the company recorded total emissions of about 12,693,824,000 kg CO2e, with scope 3 emissions at 12,693,824,000 kg CO2e, scope 1 at 2,991,000 kg CO2e, and scope 2 at 337,224,000 kg CO2e. Rakuten has set ambitious climate commitments, aiming for a 99.7% reduction in absolute scope 1 and 2 greenhouse gas emissions by FY2032 from a FY2022 baseline. Additionally, the company targets a 30% reduction in absolute scope 3 emissions within the same timeframe. Notably, Rakuten aims to achieve net-zero emissions for scope 2 by 2023 through its RE100 initiative, which focuses on sourcing 100% renewable energy for its operations. The company has also committed to reducing its scope 1 emissions to near zero by 2025. These targets align with the Science Based Targets initiative (SBTi) and reflect Rakuten's commitment to addressing climate change and reducing its carbon footprint significantly.
Access structured emissions data, company-specific emission factors, and source documents
| 2017 | 2018 | 2019 | 2020 | 2021 | 2022 | 2023 | 2024 | |
|---|---|---|---|---|---|---|---|---|
| Scope 1 | 304,000 | 0,000,000 | 0,000,000 | 0,000,000 | 0,000,000 | 0,000,000 | 0,000,000 | 0,000,000 |
| Scope 2 | 8,285,000 | 00,000,000 | 00,000,000 | 00,000,000 | 000,000,000 | 000,000,000 | 000,000,000 | 000,000,000 |
| Scope 3 | - | 000,000,000 | 000,000,000 | 0,000,000,000 | 0,000,000,000 | 0,000,000,000 | 00,000,000,000 | 00,000,000,000 |
Climate goals typically focus on 2030 interim targets and 2050 net-zero commitments, aligned with global frameworks like the Paris Agreement and Science Based Targets initiative (SBTi) to ensure alignment with global climate goals.
Rakuten has established climate goals through participation in recognized frameworks and target-setting initiatives. Companies often set interim 2030 targets and long-term 2050 net-zero goals to demonstrate measurable progress toward decarbonization.

Common questions about Rakuten's sustainability data and climate commitments