WPP-Scangroup Sustainability Profile
WPP-Scangroup, a leading marketing and communications agency, is headquartered in Kenya (KE) and operates extensively across East Africa. Founded in 2001, the company has established itself as a key player in the advertising and marketing industry, offering a diverse range of services including digital marketing, media planning, and brand strategy. With a commitment to innovation, WPP-Scangroup leverages cutting-edge technology and data-driven insights to deliver unique solutions tailored to client needs. The agency has garnered numerous accolades, solidifying its market position as a trusted partner for both local and international brands. Notable achievements include successful campaigns that have significantly enhanced brand visibility and engagement across various sectors.
DitchCarbon Score
How does WPP-Scangroup's carbon action stack up? DitchCarbon scores companies based on their carbon action and commitment to reducing emissions. Read about our methodology to learn more.
Industry Average
Mean score of companies in the Business Services industry. Comparing a company's score to the industry average can give you a sense of how well the company is doing compared to its peers.
Industry Benchmark
WPP-Scangroup's score of 24 is lower than 66% of the industry. This can give you a sense of how well the company is doing compared to its peers.
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WPP-Scangroup's reported carbon emissions
In 2024, WPP-Scangroup reported total carbon emissions of approximately 231,000 kg CO2e, based on a market-based approach for Scope 1 and 2 emissions. This figure represents a decrease from 2023, where emissions were about 282,000 kg CO2e. The company has shown a commitment to reducing its carbon footprint, although specific reduction targets or initiatives have not been disclosed. In 2022, WPP-Scangroup's emissions were approximately 231,000 kg CO2e, indicating a consistent level of emissions over the years. In 2021, the company reported about 367,000 kg CO2e, while in 2020, emissions were approximately 482,000 kg CO2e. This trend suggests a potential stabilisation in emissions, but without specific reduction targets or commitments, the long-term trajectory remains uncertain. WPP-Scangroup's emissions data is not cascaded from a parent company, and the organisation operates independently in its climate reporting. The absence of disclosed Scope 3 emissions indicates a potential area for future focus, as these often represent a significant portion of total corporate emissions. Overall, while WPP-Scangroup has made strides in managing its carbon emissions, further transparency regarding reduction strategies and commitments would enhance its climate accountability.
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| 2020 | 2021 | 2022 | 2023 | 2024 | |
|---|---|---|---|---|---|
| Scope 1 | - | - | - | - | - |
| Scope 2 | - | - | - | - | - |
| Scope 3 | - | - | - | - | - |
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WPP-Scangroup's Climate Goals (2030 & 2050)
Climate goals typically focus on 2030 interim targets and 2050 net-zero commitments, aligned with global frameworks like the Paris Agreement and Science Based Targets initiative (SBTi) to ensure alignment with global climate goals.
WPP-Scangroup has not publicly committed to specific 2030 or 2050 climate goals through the major frameworks we track. Companies often set interim 2030 targets and long-term 2050 net-zero goals to demonstrate measurable progress toward decarbonization.
