Wpp Sustainability Profile
WPP plc, a leading global communications services group headquartered in Great Britain, has established itself as a powerhouse in the advertising and marketing industry since its founding in 1985. With a presence in over 100 countries, WPP operates across key regions including Europe, North America, and Asia, providing a diverse range of services that encompass advertising, media planning, and digital marketing. WPP's core offerings include innovative solutions in brand strategy, customer engagement, and data analytics, setting it apart through its commitment to creativity and technology integration. The company has achieved notable milestones, such as the acquisition of several prominent agencies, solidifying its market position as one of the largest advertising networks globally. With a focus on delivering measurable results, WPP continues to lead the way in shaping the future of marketing communications.
DitchCarbon Score
How does Wpp's carbon action stack up? DitchCarbon scores companies based on their carbon action and commitment to reducing emissions. Read about our methodology to learn more.
Industry Average
Mean score of companies in the Business Services industry. Comparing a company's score to the industry average can give you a sense of how well the company is doing compared to its peers.
Industry Benchmark
Wpp's score of 93 is higher than 96% of the industry. This can give you a sense of how well the company is doing compared to its peers.
Let us know if this data was useful to you
Wpp's reported carbon emissions
In 2024, WPP's total carbon emissions amounted to approximately 69,931,000 kg CO2e, comprising 9,629,000 kg CO2e from Scope 1, 6,250,000 kg CO2e from Scope 2, and a significant 91,651,000 kg CO2e from Scope 3 emissions. The company has set ambitious targets to reduce its greenhouse gas emissions, aiming for an 84% absolute reduction in Scope 1 and 2 emissions by 2025, based on a 2019 baseline. Additionally, WPP is committed to achieving a 50% reduction in Scope 3 emissions by 2030. WPP's climate commitments include reaching net zero emissions across its operations (Scope 1 and 2) by 2025 and across its supply chain (Scope 3) by 2030. These targets are validated by the Science Based Targets initiative (SBTi) and reflect the company's recognition of its significant role in its clients' carbon footprints. The organization is actively working to offset residual emissions to meet these net zero goals. WPP's emissions data is sourced directly from the company, with no cascaded data from a parent organization. The company's commitment to sustainability is further underscored by its participation in various climate initiatives, including the Climate Pledge.
Unlock detailed emissions data
Access structured emissions data, company-specific emission factors, and source documents
| 2006 | 2007 | 2008 | 2009 | 2010 | 2011 | 2012 | 2013 | 2014 | 2015 | 2016 | 2017 | 2018 | 2019 | 2020 | 2021 | 2022 | 2023 | 2024 | |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Scope 1 | 2,628,000 | 0,000,000 | 0,000,000 | 0,000,000 | 0,000,000 | 0,000,000 | 0,000,000 | 00,000,000 | 0,000,000 | - | - | - | - | - | 00,000,000 | 00,000,000 | - | 00,000,000 | 0,000,000 |
| Scope 2 | 149,728,000 | 000,000,000 | 000,000,000 | 000,000,000 | 000,000,000 | 000,000,000 | 000,000,000 | 000,000,000 | 000,000,000 | - | - | - | - | - | 00,000,000 | 00,000,000 | - | 0,000,000 | 0,000,000 |
| Scope 3 | 116,825,000 | 000,000,000 | 000,000,000 | 000,000,000 | 00,000,000 | 000,000,000 | 000,000,000 | 000,000,000 | 00,000,000 | 00,000,000 | 00,000,000 | 00,000,000 | 000,000,000 | 000,000,000 | 00,000,000 | 00,000,000 | 00,000,000 | 00,000,000 | 00,000,000 |
How Carbon Intensive is Wpp's Industry?
How Carbon Intensive is Wpp's Location?
Wpp's Scope 3 Categories Breakdown
Wpp's Scope 3 emissions, which increased by 21% last year and decreased by approximately 22% since 2006, demonstrating supply chain emissions tracking. The vast majority of their carbon footprint comes from suppliers and value chain emissions, representing the vast majority of total emissions under the GHG Protocol, with "Business Travel" representing nearly all of their reported Scope 3 footprint.
Top Scope 3 Categories
Wpp's Climate Goals (2030 & 2050)
Climate goals typically focus on 2030 interim targets and 2050 net-zero commitments, aligned with global frameworks like the Paris Agreement and Science Based Targets initiative (SBTi) to ensure alignment with global climate goals.
Wpp has established climate goals through participation in recognized frameworks and target-setting initiatives. Companies often set interim 2030 targets and long-term 2050 net-zero goals to demonstrate measurable progress toward decarbonization.
S&P Global
Frequently Asked Questions
Common questions about Wpp's sustainability data and climate commitments
Let us know if this data was useful to you
Usage Policy
You're welcome to quote or reference data from this page, but please include a visible link back to this URL.
Bulk collection, resale, or redistribution of data from multiple profiles is not permitted.
See our License Agreement for more details.