Wpp
WPP plc, a leading global communications services group headquartered in Great Britain, has established itself as a powerhouse in the advertising and marketing industry since its founding in 1985. With a presence in over 100 countries, WPP operates across key regions including Europe, North America, and Asia, providing a diverse range of services that encompass advertising, media planning, and digital marketing. WPP's core offerings include innovative solutions in brand strategy, customer engagement, and data analytics, setting it apart through its commitment to creativity and technology integration. The company has achieved notable milestones, such as the acquisition of several prominent agencies, solidifying its market position as one of the largest advertising networks globally. With a focus on delivering measurable results, WPP continues to lead the way in shaping the future of marketing communications.
DitchCarbon Score
How does Wpp's carbon action stack up? DitchCarbon scores companies based on their carbon action and commitment to reducing emissions. Read about our methodology to learn more.
Industry Average
Mean score of companies in the Business Services industry. Comparing a company's score to the industry average can give you a sense of how well the company is doing compared to its peers.
Industry Benchmark
Wpp's score of 96 is higher than 98% of the industry. This can give you a sense of how well the company is doing compared to its peers.
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Wpp's reported carbon emissions
In 2024, WPP's carbon emissions in Great Britain totalled approximately 5,178,000 kg CO2e, comprising 1,552,000 kg CO2e from Scope 1 and 3,626,000 kg CO2e from Scope 2 emissions. The company has set ambitious targets to reduce its greenhouse gas emissions, aiming for an 84% reduction in absolute Scope 1 and 2 emissions by 2025, using 2019 as the baseline year. Additionally, WPP is committed to achieving net zero emissions across its operations (Scope 1 and 2) by 2025 and across its supply chain (Scope 3) by 2030, which includes emissions from media buying—an industry first. WPP's global emissions for 2024 were reported at approximately 64,931,000 kg CO2e, with significant contributions from Scope 3 emissions, particularly from business travel, which accounted for about 91,651,000 kg CO2e. The company has also inherited its emissions data from its parent organization, WPP plc, and has aligned its targets with the Science Based Targets initiative (SBTi). WPP's commitment to sustainability is further demonstrated through its participation in the Amazon Climate Pledge, reinforcing its dedication to urgent climate action. The company is on track to meet its near-term targets, which are validated by the SBTi, ensuring that its emissions reduction strategies are consistent with the global goal of limiting warming to 1.5°C.
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| 2006 | 2007 | 2008 | 2009 | 2010 | 2011 | 2012 | 2013 | 2014 | 2015 | 2016 | 2017 | 2018 | 2019 | 2020 | 2021 | 2022 | 2023 | 2024 | |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Scope 1 | 2,628,000 | 0,000,000 | 0,000,000 | 0,000,000 | 0,000,000 | 0,000,000 | 0,000,000 | 00,000,000 | 0,000,000 | - | - | - | - | 00,000,000 | - | 00,000 | 00,000,000 | 00,000,000 | 0,000,000 |
| Scope 2 | 149,728,000 | 000,000,000 | 000,000,000 | 000,000,000 | 000,000,000 | 000,000,000 | 000,000,000 | 000,000,000 | 000,000,000 | - | - | - | - | 00,000,000 | - | 000,000,000 | 00,000,000 | 0,000,000 | 0,000,000 |
| Scope 3 | 116,825,000 | 000,000,000 | 000,000,000 | 000,000,000 | 00,000,000 | 000,000,000 | 000,000,000 | 000,000,000 | 000,000,000 | 00,000,000 | 00,000,000 | 00,000,000 | - | 000,000,000 | 00,000,000 | 000,000 | 00,000,000 | 00,000,000 | 00,000,000 |
Industry emissions intensity
Location emissions intensity
Reduction initiatives & disclosure networks
Companies disclose and commit to reducing emissions to show they are serious about reducing emissions impact over time. They can also help a company track its progress over time.
Wpp is participating in some of the initiatives that we track. This may change over time as the company engages with new initiatives or updates its commitments. DitchCarbon will update this information as it becomes available.
