Direct Line Group, Ltd.
Direct Line Group, Ltd., commonly referred to as Direct Line, is a leading insurance provider headquartered in Great Britain. Founded in 1985, the company has established itself as a key player in the UK insurance market, offering a diverse range of products including car, home, and travel insurance.
With a focus on innovation, Direct Line was one of the first insurers to sell policies directly to consumers, setting a precedent in the industry. The company operates primarily in the UK, with a strong presence in Scotland and Northern Ireland, and has achieved notable milestones such as being listed on the London Stock Exchange.
Direct Line's commitment to customer service and competitive pricing has solidified its market position, making it a trusted choice for millions of policyholders. Its unique approach to insurance, combined with a robust digital platform, distinguishes Direct Line in a crowded marketplace.
+19 vs industry average
Direct Line Group, Ltd.’s score of 48 is higher than 69% of the industry. This can give you a sense of how well the company is doing compared to its peers.
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Industry Intensity
Real Estate Services has typical carbon intensity
Industry performance
The Real Estate Services industry has reduced its overall emissions by 17% since 2018
Emissions trajectory 2020 – 2027
Reported emissions
Scope 3 accounts for ••• of total emissions.
Direct Line Group, Ltd.'s reported carbon emissions
In 2024, Direct Line Group, Ltd. reported total emissions of approximately 6,810,000 kg CO2e, comprising 4,257,000 kg CO2e from Scope 1 and 2,535,000 kg CO2e from Scope 2 emissions. The company has not disclosed Scope 3 emissions data for this year.
Direct Line Group has set ambitious climate commitments, aiming to reduce emissions by 46% across its office estate and accident repair centres by 2030, using 2019 as a baseline for Scope 1 and Scope 2 emissions. Additionally, the company plans to reduce real estate loans emissions by 58% per square metre by 2030, compared to a 2019 baseline of 13,769 tCO2e.
The emissions data is cascaded from its parent organization, Direct Line Insurance Group plc, which provides a framework for the company's sustainability initiatives. Direct Line Group is committed to enhancing its environmental performance and aligning with industry standards for carbon reduction.
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Direct Line Group, Ltd.’s Climate Goals (2030 & 2050)
5 goals2030
46% reduction in Scope 2
Reduce emissions by 46% across our office estate and accident repair centres by 2030 against the 2019 baseline.
2030
62% reduction in total GHG
Vs 2019 baseline. Validated by SBTi. Includes full supply chain.
2040
50% reduction in Scope 3 intensity
Across purchased goods and services and logistics.
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Scope 3 top emissions categories
7 of 15 categories disclosedSee all scope 3 categories
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Climate initiatives

Science Based Targets Initiative
Inherited from Direct Line Insurance Group plc
Carbon Disclosure Project
Inherited from Direct Line Insurance Group plcThe Climate Pledge
Inherited from Aviva plcUN Global Compact Climate Champions initiative
Inherited from Aviva plcRE 100
Inherited from Aviva plcClimate Action 100
Emissions comparison with industry peers
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