HubSpot, Inc., a leading player in the inbound marketing and sales software industry, is headquartered in Cambridge, Massachusetts, USA. Founded in 2006, HubSpot has revolutionised the way businesses attract, engage, and delight customers through its innovative platform. The company offers a comprehensive suite of tools, including marketing automation, customer relationship management (CRM), and content management systems, all designed to enhance user experience and drive growth.
With a strong presence in North America and expanding operations in Europe and Asia, HubSpot has established itself as a trusted partner for businesses of all sizes. Notable achievements include being recognised as a top workplace and consistently ranking high in customer satisfaction. HubSpot's unique approach to inbound marketing sets it apart, making it a preferred choice for organisations seeking to optimise their digital strategies.
+46 vs industry average
Hubspot’s score of 86 is higher than 92% of the industry. This can give you a sense of how well the company is doing compared to its peers.
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Industry Intensity
Computer Services is among the least carbon-intensive industries
Industry performance
The Computer Services industry has reduced its overall emissions by 19% since 2019
Emissions trajectory 2020 – 2027
Reported emissions
Scope 3 accounts for ••• of total emissions.
Hubspot's reported carbon emissions
In 2024, HubSpot reported total greenhouse gas emissions of approximately 61,619,000 kg CO2e, with no emissions from Scope 1 and Scope 2 emissions amounting to 561,000 kg CO2e (market-based) and 1,926,000 kg CO2e (location-based). The majority of their emissions, approximately 61.6 million kg CO2e, stemmed from Scope 3, which includes categories such as purchased goods and services (43,846,000 kg CO2e) and business travel (7,449,000 kg CO2e). HubSpot has set ambitious climate commitments, aiming to reduce absolute Scope 1 and 2 GHG emissions by 47% by 2030 from a 2019 baseline. Additionally, they plan to reduce Scope 3 emissions from business travel by 55% per employee within the same timeframe. By 2040, HubSpot aims for a 90% reduction in absolute GHG emissions across all scopes from the same baseline year. Furthermore, they commit that 70% of their suppliers, by spend on purchased goods and services and capital goods, will have science-based targets by 2027. These targets align with the Science Based Targets initiative (SBTi) and reflect HubSpot's commitment to achieving net-zero emissions across their value chain by 2040.
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Hubspot’s Climate Goals (2030 & 2050)
1 goal2030
47% reduction in all scopes
HubSpot Inc. commits to reduce absolute scope 1 and 2 GHG emissions by 47% by 2030 from a 2019 base year.
2030
62% reduction in total GHG
Vs 2019 baseline. Validated by SBTi. Includes full supply chain.
2040
50% reduction in Scope 3 intensity
Across purchased goods and services and logistics.
See all 1 climate goals
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Scope 3 top emissions categories
8 of 15 categories disclosedSee all scope 3 categories
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Climate initiatives

Science Based Targets Initiative

Carbon Disclosure Project
The Climate Pledge
UN Global Compact Climate Champions initiative
RE 100
Climate Action 100
Emissions comparison with industry peers
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Common questions about Hubspot’s sustainability data and climate commitments
Data year: 2024
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