HubSpot, Inc., a leading player in the inbound marketing and sales software industry, is headquartered in Cambridge, Massachusetts, USA. Founded in 2006, HubSpot has revolutionised the way businesses attract, engage, and delight customers through its innovative platform. The company offers a comprehensive suite of tools, including marketing automation, customer relationship management (CRM), and content management systems, all designed to enhance user experience and drive growth. With a strong presence in North America and expanding operations in Europe and Asia, HubSpot has established itself as a trusted partner for businesses of all sizes. Notable achievements include being recognised as a top workplace and consistently ranking high in customer satisfaction. HubSpot's unique approach to inbound marketing sets it apart, making it a preferred choice for organisations seeking to optimise their digital strategies.
How does Hubspot's carbon action stack up? DitchCarbon scores companies based on their carbon action and commitment to reducing emissions. Read about our methodology to learn more.
Mean score of companies in the Computer Services industry. Comparing a company's score to the industry average can give you a sense of how well the company is doing compared to its peers.
Hubspot's score of 79 is higher than 87% of the industry. This can give you a sense of how well the company is doing compared to its peers.
In 2023, HubSpot reported total greenhouse gas emissions of approximately 62,135,000 kg CO2e, with emissions distributed across various scopes: Scope 1 emissions were 0 kg CO2e, Scope 2 emissions totalled approximately 568,000 kg CO2e (market-based), and Scope 3 emissions accounted for approximately 61,350,000 kg CO2e. The company has set ambitious targets to significantly reduce its carbon footprint, committing to a 90% reduction in absolute Scope 1, 2, and 3 emissions by 2040 from a 2019 baseline. Additionally, HubSpot aims to reduce its absolute Scope 1 and 2 emissions by 47% by 2030, and Scope 3 emissions from business travel by 55% per employee within the same timeframe. Furthermore, the company has pledged that 70% of its suppliers, by spend on purchased goods and services and capital goods, will have science-based targets by 2027. HubSpot's climate commitments align with the Science Based Targets initiative (SBTi) and reflect its dedication to achieving net-zero emissions across its value chain by 2040.
Access structured emissions data, company-specific emission factors, and source documents
| 2019 | 2021 | 2022 | 2023 | |
|---|---|---|---|---|
| Scope 1 | - | - | - | - |
| Scope 2 | 1,430,000 | 0,000,000 | 000,000 | 000,000 |
| Scope 3 | 29,489,000 | 00,000,000 | 00,000,000 | 00,000,000 |
Hubspot's Scope 3 emissions, which increased by 21% last year and increased by approximately 111% since 2019, demonstrating supply chain emissions tracking. Nearly all of their carbon footprint comes from suppliers and value chain emissions, representing nearly all emissions under the GHG Protocol, with "Purchased Goods and Services" being the largest emissions source at 87% of Scope 3 emissions.
Climate goals typically focus on 2030 interim targets and 2050 net-zero commitments, aligned with global frameworks like the Paris Agreement and Science Based Targets initiative (SBTi) to ensure alignment with global climate goals.
Hubspot has established climate goals through participation in recognized frameworks and target-setting initiatives. Companies often set interim 2030 targets and long-term 2050 net-zero goals to demonstrate measurable progress toward decarbonization.


Common questions about Hubspot's sustainability data and climate commitments