HubSpot, Inc., a leading player in the inbound marketing and sales software industry, is headquartered in Cambridge, Massachusetts, USA. Founded in 2006, HubSpot has revolutionised the way businesses attract, engage, and delight customers through its innovative platform. The company offers a comprehensive suite of tools, including marketing automation, customer relationship management (CRM), and content management systems, all designed to enhance user experience and drive growth. With a strong presence in North America and expanding operations in Europe and Asia, HubSpot has established itself as a trusted partner for businesses of all sizes. Notable achievements include being recognised as a top workplace and consistently ranking high in customer satisfaction. HubSpot's unique approach to inbound marketing sets it apart, making it a preferred choice for organisations seeking to optimise their digital strategies.
How does Hubspot's carbon action stack up? DitchCarbon scores companies based on their carbon action and commitment to reducing emissions. Read about our methodology to learn more.
Mean score of companies in the Computer Services industry. Comparing a company's score to the industry average can give you a sense of how well the company is doing compared to its peers.
Hubspot's score of 76 is higher than 85% of the industry. This can give you a sense of how well the company is doing compared to its peers.
In 2023, HubSpot, Inc. reported total carbon emissions of approximately 62,135,000 kg CO2e, with no emissions recorded under Scope 1. The company’s Scope 2 emissions amounted to about 568,000 kg CO2e (market-based) and approximately 1,928,000 kg CO2e (location-based). The majority of emissions were from Scope 3, which totalled about 62,135,000 kg CO2e, primarily driven by purchased goods and services (about 54,273,000 kg CO2e) and business travel (approximately 2,676,000 kg CO2e). HubSpot has set ambitious climate commitments, aiming to achieve net-zero greenhouse gas emissions across its value chain by 2040. The company has established near-term targets to reduce absolute Scope 1 and 2 emissions by 47% by 2030 from a 2019 baseline. Additionally, it aims to cut Scope 3 emissions from business travel by 55% per employee within the same timeframe. Long-term, HubSpot commits to a 90% reduction in absolute emissions across all scopes by 2040. These targets are aligned with the Science Based Targets initiative (SBTi) and reflect HubSpot's commitment to sustainability and climate action. The company also plans to ensure that 70% of its suppliers, by spend, covering purchased goods and services and capital goods, will have science-based targets by 2027.
Access structured emissions data, company-specific emission factors, and source documents
| 2019 | 2021 | 2022 | 2023 | |
|---|---|---|---|---|
| Scope 1 | - | - | - | - |
| Scope 2 | 1,430,000 | 0,000,000 | 000,000 | 000,000 |
| Scope 3 | 29,489,000 | 00,000,000 | 00,000,000 | 00,000,000 |
Hubspot's Scope 3 emissions, which increased by 21% last year and increased by approximately 111% since 2019, demonstrating supply chain emissions tracking. Nearly all of their carbon footprint comes from suppliers and value chain emissions, representing nearly all emissions under the GHG Protocol, with "Purchased Goods and Services" being the largest emissions source at 87% of Scope 3 emissions.
Climate goals typically focus on 2030 interim targets and 2050 net-zero commitments, aligned with global frameworks like the Paris Agreement and Science Based Targets initiative (SBTi) to ensure alignment with global climate goals.
Hubspot has established climate goals through participation in recognized frameworks and target-setting initiatives. Companies often set interim 2030 targets and long-term 2050 net-zero goals to demonstrate measurable progress toward decarbonization.

Common questions about Hubspot's sustainability data and climate commitments