IAB Sustainability Profile
The Interactive Advertising Bureau (IAB), headquartered in the United States, is a leading organisation in the digital advertising industry. Founded in 1996, IAB has played a pivotal role in shaping the online advertising landscape, advocating for the interests of its members and promoting best practices. With a strong presence across North America and significant influence in Europe and Asia, IAB focuses on key areas such as digital advertising standards, research, and policy development. IAB's core services include educational resources, industry research, and the establishment of guidelines that enhance the effectiveness of digital marketing. Its unique position as a thought leader in the industry is underscored by notable achievements, including the development of the IAB Digital Advertising Ecosystem framework. As a trusted authority, IAB continues to drive innovation and growth within the digital advertising sector, ensuring its members stay ahead in a rapidly evolving marketplace.
DitchCarbon Score
How does IAB's carbon action stack up? DitchCarbon scores companies based on their carbon action and commitment to reducing emissions. Read about our methodology to learn more.
Industry Average
Mean score of companies in the Media Production industry. Comparing a company's score to the industry average can give you a sense of how well the company is doing compared to its peers.
Industry Benchmark
IAB's score of 23 is lower than 71% of the industry. This can give you a sense of how well the company is doing compared to its peers.
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IAB's reported carbon emissions
As of the latest available data, IAB has not reported any specific carbon emissions figures, indicating a lack of disclosed emissions data. Consequently, there are no absolute emissions numbers to reference, nor are there any documented reduction targets or climate pledges. IAB's commitment to addressing climate change remains unclear, as there are no initiatives or targets outlined in their current reporting. This absence of data suggests that IAB may still be in the early stages of developing a comprehensive climate strategy or may rely on broader industry standards without specific commitments. Given the context of the industry, it is essential for organisations like IAB to establish clear emissions reduction targets and engage in climate initiatives to align with global sustainability goals. Without specific emissions data or commitments, it is challenging to assess IAB's impact on climate change or its alignment with industry best practices.
How Carbon Intensive is IAB's Industry?
How Carbon Intensive is IAB's Location?
IAB's Climate Goals (2030 & 2050)
Climate goals typically focus on 2030 interim targets and 2050 net-zero commitments, aligned with global frameworks like the Paris Agreement and Science Based Targets initiative (SBTi) to ensure alignment with global climate goals.
IAB has not publicly committed to specific 2030 or 2050 climate goals through the major frameworks we track. Companies often set interim 2030 targets and long-term 2050 net-zero goals to demonstrate measurable progress toward decarbonization.
