IAB
The Interactive Advertising Bureau (IAB), headquartered in the United States, is a leading organisation in the digital advertising industry. Founded in 1996, IAB has played a pivotal role in shaping the online advertising landscape, advocating for the interests of its members and promoting best practices. With a strong presence across North America and significant influence in Europe and Asia, IAB focuses on key areas such as digital advertising standards, research, and policy development. IAB's core services include educational resources, industry research, and the establishment of guidelines that enhance the effectiveness of digital marketing. Its unique position as a thought leader in the industry is underscored by notable achievements, including the development of the IAB Digital Advertising Ecosystem framework. As a trusted authority, IAB continues to drive innovation and growth within the digital advertising sector, ensuring its members stay ahead in a rapidly evolving marketplace.
DitchCarbon Score
How does IAB's carbon action stack up? DitchCarbon scores companies based on their carbon action and commitment to reducing emissions. Read about our methodology to learn more.
Industry Average
Mean score of companies in the Media Production industry. Comparing a company's score to the industry average can give you a sense of how well the company is doing compared to its peers.
Industry Benchmark
IAB's score of 12 is lower than 77% of the industry. This can give you a sense of how well the company is doing compared to its peers.
IAB's reported carbon emissions
IAB, headquartered in the US, currently does not have publicly available carbon emissions data or specific reduction targets. Without emissions figures, it is challenging to assess their carbon footprint or the scope of their emissions (Scope 1, 2, or 3). However, the organisation is likely engaged in industry-wide climate commitments, focusing on sustainability and reducing environmental impact. As the landscape of climate action evolves, IAB may align with broader initiatives aimed at promoting responsible practices within the digital advertising sector. Further details on their specific commitments or initiatives would be necessary to provide a comprehensive overview of their climate strategy.
Industry emissions intensity
Location emissions intensity
Reduction initiatives & disclosure networks
Companies disclose and commit to reducing emissions to show they are serious about reducing emissions impact over time. They can also help a company track its progress over time.
IAB is not committed to any reduction initiatives we track. This may change over time as the company engages with new initiatives or updates its commitments. DitchCarbon will update this information as it becomes available.
