IAB
The Interactive Advertising Bureau (IAB), headquartered in the United States, is a leading organisation in the digital advertising industry. Founded in 1996, IAB has played a pivotal role in shaping the online advertising landscape, advocating for the interests of its members and promoting best practices. With a strong presence across North America and significant influence in Europe and Asia, IAB focuses on key areas such as digital advertising standards, research, and policy development. IAB's core services include educational resources, industry research, and the establishment of guidelines that enhance the effectiveness of digital marketing. Its unique position as a thought leader in the industry is underscored by notable achievements, including the development of the IAB Digital Advertising Ecosystem framework. As a trusted authority, IAB continues to drive innovation and growth within the digital advertising sector, ensuring its members stay ahead in a rapidly evolving marketplace.
DitchCarbon Score
How does IAB's carbon action stack up? DitchCarbon scores companies based on their carbon action and commitment to reducing emissions. Read about our methodology to learn more.
Industry Average
Mean score of companies in the Media Production industry. Comparing a company's score to the industry average can give you a sense of how well the company is doing compared to its peers.
Industry Benchmark
IAB's score of 23 is lower than 64% of the industry. This can give you a sense of how well the company is doing compared to its peers.
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IAB's reported carbon emissions
As of the latest available data, IAB has not reported any carbon emissions figures, indicating a lack of specific emissions data for the most recent year. Consequently, there are no recorded Scope 1, 2, or 3 emissions figures to analyse. Furthermore, IAB has not established any documented reduction targets or commitments under the Science Based Targets initiative (SBTi) or other climate initiatives. This absence of targets suggests that the organisation may still be in the early stages of developing a comprehensive climate strategy. Given the current context, IAB's climate commitments and initiatives remain unspecified, and there is no inherited emissions data from a parent organisation. As such, the organisation's approach to carbon emissions and climate action is not yet defined within the available information.
Industry emissions intensity
Location emissions intensity
Reduction initiatives & disclosure networks
Companies disclose and commit to reducing emissions to show they are serious about reducing emissions impact over time. They can also help a company track its progress over time.
IAB is not participating in any of the initiatives that we track. This may change over time as the company engages with new initiatives or updates its commitments. DitchCarbon will update this information as it becomes available.
