The Interactive Advertising Bureau (IAB), headquartered in the United States, is a leading organisation in the printed matter and recorded media industry. Founded in 1996, IAB has played a pivotal role in shaping the digital advertising landscape, advocating for the interests of its members and promoting best practices across the sector.
With a focus on digital advertising, IAB provides essential resources, research, and training to enhance the effectiveness of advertising strategies. Its core services include industry standards development, educational initiatives, and data-driven insights, which set it apart in a competitive market.
Recognised for its influential position, IAB has achieved significant milestones, including the establishment of key industry guidelines that have fostered growth and innovation. As a trusted authority, IAB continues to drive the evolution of digital advertising, ensuring its members remain at the forefront of the industry.
-11 vs industry average
IAB’s score of 18 is lower than 28% of the industry. This can give you a sense of how well the company is doing compared to its peers.
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Industry Intensity
Media Production has below-average carbon intensity
Industry performance
The Media Production industry has reduced its overall emissions by 27% since 2019
Reported emissions
No reported emissions data is available for IAB yet.
IAB's reported carbon emissions
IAB, headquartered in the US and operating in the printed matter and recorded media industry, has not publicly disclosed specific carbon emissions data for its operations. Consequently, detailed information regarding Scope 1, Scope 2, or Scope 3 emissions for the most recent reporting year is unavailable.
While direct emissions figures are not provided, IAB's commitment to climate action and sustainability would typically align with industry-wide efforts and best practices. Businesses within the printed matter and recorded media sector are increasingly focusing on reducing their environmental footprint through various initiatives, such as improving energy efficiency, optimising supply chains, and transitioning to more sustainable materials.
In the absence of specific data, IAB's approach to climate change would likely involve setting reduction targets and implementing strategies to mitigate its greenhouse gas emissions. Further information on their specific commitments and progress would be available through their official sustainability reports or disclosures.
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IAB’s Climate Goals (2030 & 2050)
No climate goals have been disclosed for IAB yet.
Scope 3 top emissions categories
No scope 3 category breakdown has been disclosed yet.
Emissions comparison with industry peers
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IAB
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