Public Profile

New Wave

New Wave Group, commonly referred to as New Wave, is a prominent player in the promotional products and merchandise industry, headquartered in Sweden (SE). Founded in 1990, the company has established a strong presence across Europe and beyond, focusing on the design, development, and distribution of high-quality promotional items and apparel. With a diverse portfolio that includes brands such as Craft, Seger, and Toppoint, New Wave Group stands out for its commitment to innovation and sustainability. The company has achieved significant milestones, including expanding its operations into key markets and enhancing its product offerings to meet evolving consumer demands. Recognised for its market leadership, New Wave Group continues to set industry standards with unique, customisable products that cater to a wide range of clients, from small businesses to large corporations.

DitchCarbon Score

How does New Wave's carbon action stack up? DitchCarbon scores companies based on their carbon action and commitment to reducing emissions. Read about our methodology to learn more.

34

Industry Average

Mean score of companies in the Textile Manufacturing industry. Comparing a company's score to the industry average can give you a sense of how well the company is doing compared to its peers.

17

Industry Benchmark

New Wave's score of 34 is higher than 96% of the industry. This can give you a sense of how well the company is doing compared to its peers.

96%

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New Wave's reported carbon emissions

In 2023, New Wave reported total carbon emissions of approximately 359,378,000 kg CO2e. This figure includes Scope 1 emissions of about 2,849,000 kg CO2e, primarily from mobile and stationary combustion, and Scope 2 emissions of approximately 4,096,000 kg CO2e, mainly from purchased electricity. The majority of their emissions, around 352,433,000 kg CO2e, fall under Scope 3, which encompasses business travel, purchased goods and services, and upstream transportation and distribution. In 2024, New Wave's total emissions decreased to about 273,863,000 kg CO2e, with Scope 1 emissions at approximately 3,409,000 kg CO2e and Scope 2 emissions at around 2,784,000 kg CO2e. Scope 3 emissions also saw a reduction to about 267,670,000 kg CO2e. Despite these reductions, New Wave has not publicly disclosed specific reduction targets or initiatives, such as those aligned with the Science Based Targets initiative (SBTi). Their commitment to addressing climate change remains unclear, as no formal climate pledges or reduction targets have been documented.

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20232024
Scope 1
2,849,000
0,000,000
Scope 2
4,096,000
0,000,000
Scope 3
352,433,000
000,000,000

Industry emissions intensity

Very low
Low
Medium
High
Very high
Some industries are more carbon intensive than others. New Wave's primary industry is Textiles (17), which is medium in terms of carbon intensity compared to other industries.

Location emissions intensity

Very low
Low
Medium
High
Very high
The carbon intensity of the energy grid powering a company's primary operations has a strong influence on its overall carbon footprint. This request for New Wave is in SE, which has a very low grid carbon intensity relative to other regions.

Reduction initiatives & disclosure networks

Companies disclose and commit to reducing emissions to show they are serious about reducing emissions impact over time. They can also help a company track its progress over time.

New Wave is not participating in any of the initiatives that we track. This may change over time as the company engages with new initiatives or updates its commitments. DitchCarbon will update this information as it becomes available.

Science Based Targets Initiative
Carbon Disclosure Project
The Climate Pledge
UN Global Compact
RE 100
Climate Action 100
Race To Net Zero
Reduction Actions

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