New Wave Sustainability Profile
New Wave Group, commonly referred to as New Wave, is a prominent player in the promotional products and merchandise industry, headquartered in Sweden (SE). Founded in 1990, the company has established a strong presence across Europe and beyond, focusing on the design, development, and distribution of high-quality promotional items and apparel. With a diverse portfolio that includes brands such as Craft, Seger, and Toppoint, New Wave Group stands out for its commitment to innovation and sustainability. The company has achieved significant milestones, including expanding its operations into key markets and enhancing its product offerings to meet evolving consumer demands. Recognised for its market leadership, New Wave Group continues to set industry standards with unique, customisable products that cater to a wide range of clients, from small businesses to large corporations.
DitchCarbon Score
How does New Wave's carbon action stack up? DitchCarbon scores companies based on their carbon action and commitment to reducing emissions. Read about our methodology to learn more.
Industry Average
Mean score of companies in the Textile Manufacturing industry. Comparing a company's score to the industry average can give you a sense of how well the company is doing compared to its peers.
Industry Benchmark
New Wave's score of 28 is higher than 61% of the industry. This can give you a sense of how well the company is doing compared to its peers.
Let us know if this data was useful to you
New Wave's reported carbon emissions
In 2024, New Wave reported total carbon emissions of approximately 273,863,000 kg CO2e. This figure includes 3,409,000 kg CO2e from Scope 1 emissions, which encompass direct emissions from owned or controlled sources, and 2,784,000 kg CO2e from Scope 2 emissions, related to purchased electricity and heat. The majority of their emissions, about 267,670,000 kg CO2e, fall under Scope 3, which includes indirect emissions from the value chain, such as purchased goods and services. Comparatively, in 2023, New Wave's total emissions were approximately 359,378,000 kg CO2e, with Scope 1 emissions at 2,849,000 kg CO2e, Scope 2 emissions at 4,096,000 kg CO2e, and Scope 3 emissions reaching about 352,433,000 kg CO2e. This indicates a significant reduction in total emissions from 2023 to 2024. New Wave has set ambitious near-term climate commitments, aiming for a zero vision to minimise air freight emissions within Scope 1 and Scope 2 by 2025. These targets reflect their commitment to achieving net-zero emissions and demonstrate a proactive approach to climate action. The emissions data is sourced directly from New Wave Group AB (publ) and is not cascaded from any parent organisation.
Unlock detailed emissions data
Access structured emissions data, company-specific emission factors, and source documents
| 2023 | 2024 | |
|---|---|---|
| Scope 1 | 2,849,000 | 0,000,000 |
| Scope 2 | 4,096,000 | 0,000,000 |
| Scope 3 | 352,433,000 | 000,000,000 |
How Carbon Intensive is New Wave's Industry?
How Carbon Intensive is New Wave's Location?
New Wave's Scope 3 Categories Breakdown
New Wave's Scope 3 emissions, which decreased by 24% last year and decreased by approximately 24% since 2023, demonstrating supply chain emissions tracking. Nearly all of their carbon footprint comes from suppliers and value chain emissions, representing nearly all emissions under the GHG Protocol, with "Purchased Goods and Services" being the largest emissions source at 95% of Scope 3 emissions.
Top Scope 3 Categories
New Wave's Climate Goals (2030 & 2050)
Climate goals typically focus on 2030 interim targets and 2050 net-zero commitments, aligned with global frameworks like the Paris Agreement and Science Based Targets initiative (SBTi) to ensure alignment with global climate goals.
New Wave has not publicly committed to specific 2030 or 2050 climate goals through the major frameworks we track. Companies often set interim 2030 targets and long-term 2050 net-zero goals to demonstrate measurable progress toward decarbonization.
