New Wave Sustainability Profile
New Wave Group, commonly referred to as New Wave, is a prominent player in the promotional products and merchandise industry, headquartered in Sweden (SE). Founded in 1990, the company has established a strong presence across Europe and beyond, focusing on the design, development, and distribution of high-quality promotional items and apparel. With a diverse portfolio that includes brands such as Craft, Seger, and Toppoint, New Wave Group stands out for its commitment to innovation and sustainability. The company has achieved significant milestones, including expanding its operations into key markets and enhancing its product offerings to meet evolving consumer demands. Recognised for its market leadership, New Wave Group continues to set industry standards with unique, customisable products that cater to a wide range of clients, from small businesses to large corporations.
DitchCarbon Score
How does New Wave's carbon action stack up? DitchCarbon scores companies based on their carbon action and commitment to reducing emissions. Read about our methodology to learn more.
Industry Average
Mean score of companies in the Textile Manufacturing industry. Comparing a company's score to the industry average can give you a sense of how well the company is doing compared to its peers.
Industry Benchmark
New Wave's score of 40 is higher than 68% of the industry. This can give you a sense of how well the company is doing compared to its peers.
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New Wave's reported carbon emissions
In 2024, New Wave reported total carbon emissions of approximately 273,863,000 kg CO2e. This figure includes Scope 1 emissions of about 3,409,000 kg CO2e, primarily from mobile and stationary combustion, and Scope 2 emissions of around 2,784,000 kg CO2e, derived from purchased electricity and heat. The majority of their emissions, approximately 267,670,000 kg CO2e, fall under Scope 3, which encompasses business travel, purchased goods and services, and upstream transportation and distribution. Comparatively, in 2023, New Wave's total emissions were about 359,378,000 kg CO2e, with Scope 1 emissions at approximately 2,849,000 kg CO2e and Scope 2 emissions at around 4,096,000 kg CO2e. The Scope 3 emissions for that year were significantly higher, at about 352,433,000 kg CO2e. New Wave has set ambitious near-term climate commitments, aiming for a zero vision to minimise air freight, targeting reductions in both Scope 1 and Scope 2 emissions by 2025. These initiatives reflect their commitment to achieving net-zero emissions, although specific percentage reduction targets have not been disclosed. The emissions data is sourced directly from New Wave Group AB (publ) and is not cascaded from any parent organisation.
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| 2023 | 2024 | |
|---|---|---|
| Scope 1 | 2,849,000 | 0,000,000 |
| Scope 2 | 4,096,000 | 0,000,000 |
| Scope 3 | 352,433,000 | 000,000,000 |
How Carbon Intensive is New Wave's Industry?
How Carbon Intensive is New Wave's Location?
New Wave's Scope 3 Categories Breakdown
New Wave's Scope 3 emissions, which decreased by 24% last year and decreased by approximately 24% since 2023, demonstrating supply chain emissions tracking. Nearly all of their carbon footprint comes from suppliers and value chain emissions, representing nearly all emissions under the GHG Protocol, with "Purchased Goods and Services" being the largest emissions source at 95% of Scope 3 emissions.
Top Scope 3 Categories
New Wave's Climate Goals (2030 & 2050)
Climate goals typically focus on 2030 interim targets and 2050 net-zero commitments, aligned with global frameworks like the Paris Agreement and Science Based Targets initiative (SBTi) to ensure alignment with global climate goals.
New Wave has not publicly committed to specific 2030 or 2050 climate goals through the major frameworks we track. Companies often set interim 2030 targets and long-term 2050 net-zero goals to demonstrate measurable progress toward decarbonization.
