New Wave
New Wave Group, commonly referred to as New Wave, is a prominent player in the promotional products and merchandise industry, headquartered in Sweden (SE). Founded in 1990, the company has established a strong presence across Europe and beyond, focusing on the design, development, and distribution of high-quality promotional items and apparel. With a diverse portfolio that includes brands such as Craft, Seger, and Toppoint, New Wave Group stands out for its commitment to innovation and sustainability. The company has achieved significant milestones, including expanding its operations into key markets and enhancing its product offerings to meet evolving consumer demands. Recognised for its market leadership, New Wave Group continues to set industry standards with unique, customisable products that cater to a wide range of clients, from small businesses to large corporations.
DitchCarbon Score
How does New Wave's carbon action stack up? DitchCarbon scores companies based on their carbon action and commitment to reducing emissions. Read about our methodology to learn more.
Industry Average
Mean score of companies in the Textile Manufacturing industry. Comparing a company's score to the industry average can give you a sense of how well the company is doing compared to its peers.
Industry Benchmark
New Wave's score of 40 is higher than 71% of the industry. This can give you a sense of how well the company is doing compared to its peers.
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New Wave's reported carbon emissions
In 2024, New Wave reported total carbon emissions of approximately 273,863,000 kg CO2e. This figure includes 3,409,000 kg CO2e from Scope 1 emissions, which encompass direct emissions from owned or controlled sources, and 2,784,000 kg CO2e from Scope 2 emissions, primarily related to purchased electricity. The majority of their emissions, about 267,670,000 kg CO2e, fall under Scope 3, which includes indirect emissions from the value chain, such as purchased goods and services (approximately 254,037,000 kg CO2e) and business travel (about 1,893,000 kg CO2e). Comparatively, in 2023, New Wave's total emissions were approximately 359,378,000 kg CO2e, with Scope 1 emissions at 2,849,000 kg CO2e, Scope 2 emissions at 4,096,000 kg CO2e, and Scope 3 emissions reaching about 352,433,000 kg CO2e. This indicates a significant reduction in total emissions from 2023 to 2024. New Wave has set ambitious near-term climate commitments, aiming for a zero vision to minimise air freight emissions within Scope 1 and Scope 2 by 2025. These initiatives reflect their commitment to achieving net-zero emissions, although specific percentage reduction targets have not been disclosed. The emissions data is not cascaded from any parent organisation, and all figures are reported directly by New Wave Group AB (publ).
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| 2023 | 2024 | |
|---|---|---|
| Scope 1 | 2,849,000 | 0,000,000 |
| Scope 2 | 4,096,000 | 0,000,000 |
| Scope 3 | 352,433,000 | 000,000,000 |
Industry emissions intensity
Location emissions intensity
Reduction initiatives & disclosure networks
Companies disclose and commit to reducing emissions to show they are serious about reducing emissions impact over time. They can also help a company track its progress over time.
New Wave is not participating in any of the initiatives that we track. This may change over time as the company engages with new initiatives or updates its commitments. DitchCarbon will update this information as it becomes available.
