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NielsenIQ, a prominent player in the marketing research and public opinion polling industry, is headquartered in the United States. Founded in 1923, the company has evolved significantly, establishing itself as a leader in providing data-driven insights and analytics to businesses worldwide. With a strong presence in North America, Europe, and Asia, NielsenIQ offers a range of core services, including retail measurement, consumer insights, and market analytics.
What sets NielsenIQ apart is its commitment to innovation, leveraging advanced technology and data science to deliver unique solutions tailored to client needs. The company has achieved notable milestones, including its role in shaping industry standards and methodologies. As a trusted partner for brands and retailers, NielsenIQ continues to influence market trends and consumer behaviour, solidifying its position as a key resource in the marketing research landscape.
+5 vs industry average
Nielseniq’s score of 32 is higher than 67% of the industry. This can give you a sense of how well the company is doing compared to its peers.
Marketing Research and Public Opinion Polling has below-average carbon intensity
The Marketing Research and Public Opinion Polling industry has reduced its overall emissions by 26% since 2018
Scope 3 accounts for ••• of total emissions.
NielsenIQ, a marketing research and public opinion polling company headquartered in the US, has reported its carbon emissions for several years. For 2024, NielsenIQ's total emissions were approximately 61.3 million kg CO2e. This figure encompasses Scope 1 (direct emissions), Scope 2 (indirect emissions from purchased electricity, steam, heat, or cooling), and Scope 3 (other indirect emissions across the value chain).
In 2024, NielsenIQ reported Scope 1 emissions of about 4.6 million kg CO2e and Scope 2 emissions of approximately 20.2 million kg CO2e (market-based). Scope 3 emissions for the same year were substantial, with business travel accounting for around 30.4 million kg CO2e, employee commutes for approximately 55.5 million kg CO2e, and purchased goods and services for about 32.4 million kg CO2e. Waste generated in operations was reported at roughly 112,000 kg CO2e, and fuel and energy-related activities contributed about 6.3 million kg CO2e.
Prior to this, for 2022, NielsenIQ's total emissions were not explicitly calculated and provided in the data. However, specific scope emissions were reported: Scope 1 was approximately 4.5 million kg CO2e, and Scope 2 (market-based) was about 16.1 million kg CO2e. Scope 3 emissions in 2022 included business travel at approximately 6.2 million kg CO2e and employee commutes at about 34.6 million kg CO2e, with waste generated in operations at roughly 8.3 million kg CO2e. Data for purchased goods and services was missing for this year.
For 2021, NielsenIQ's total emissions were also not explicitly calculated and provided. Reported Scope 1 emissions were about 3.9 million kg CO2e, with Scope 2 (market-based) at approximately 16.5 million kg CO2e. Scope 3 emissions for 2021 included business travel at around 930,000 kg CO2e and waste generated in operations at approximately 1.1 million kg CO2e. Purchased goods and services, and employee commute emissions were not reported for 2021.
NielsenIQ's climate commitments are cascaded from its parent organisation, Nielsen Consumer LLC. The company's sustainability reporting is conducted through Nielsen Consumer LLC, with NielsenIQ inheriting data from this corporate family relationship at cascade level 3. While specific reduction targets for NielsenIQ are not detailed, the company participates in corporate-level climate initiatives through Nielsen Consumer LLC. Further details on reduction initiatives and targets are available through Nielsen Consumer LLC's reporting.
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No climate goals have been disclosed for Nielseniq yet.
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