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NielsenIQ, a prominent player in the marketing research and public opinion polling industry, is headquartered in the United States. Founded in 1923, the company has evolved significantly, establishing itself as a leader in providing data-driven insights and analytics to businesses worldwide. With a strong presence in North America, Europe, and Asia, NielsenIQ offers a range of core services, including retail measurement, consumer insights, and market analytics.
What sets NielsenIQ apart is its commitment to innovation, leveraging advanced technology and data science to deliver unique solutions tailored to client needs. The company has achieved notable milestones, including its role in shaping industry standards and methodologies. As a trusted partner for brands and retailers, NielsenIQ continues to influence market trends and consumer behaviour, solidifying its position as a key resource in the marketing research landscape.
+6 vs industry average
Nielseniq’s score of 32 is higher than 84% of the industry. This can give you a sense of how well the company is doing compared to its peers.
Marketing Research and Public Opinion Polling has below-average carbon intensity
The Marketing Research and Public Opinion Polling industry has reduced its overall emissions by 26% since 2018
Scope 3 accounts for ••• of total emissions.
NielsenIQ, a US-based marketing research and public opinion polling company, reported its 2024 carbon emissions. In 2024, the company's total Scope 1 emissions were 4,616,000 kg CO2e, with Scope 2 market-based emissions at 20,236,000 kg CO2e and location-based emissions at 18,695,000 kg CO2e. Scope 3 emissions for 2024 included approximately 30,408,000 kg CO2e from business travel, about 55,451,000 kg CO2e from employee commute, approximately 32,444,000 kg CO2e from purchased goods and services, roughly 112,000 kg CO2e from waste generated in operations, and about 6,274,000 kg CO2e from fuel and energy-related activities.
For 2022, NielsenIQ's Scope 1 emissions were 4,463,000 kg CO2e. Scope 2 market-based emissions were 16,104,000 kg CO2e, and location-based emissions were 15,480,000 kg CO2e. Scope 3 emissions included 6,159,000 kg CO2e from business travel, 34,602,000 kg CO2e from employee commute, and 8,296,000 kg CO2e from waste generated in operations. Data for Scope 3 purchased goods and services was not disclosed for 2022.
In 2021, the company's Scope 1 emissions were 3,894,000 kg CO2e. Scope 2 market-based emissions were 16,483,000 kg CO2e, and location-based emissions were 15,785,000 kg CO2e. Scope 3 emissions included 930,000 kg CO2e from business travel and 1,065,000 kg CO2e from waste generated in operations. Scope 3 data for purchased goods and services and employee commute were not disclosed for 2021.
NielsenIQ is a current subsidiary of Nielsen Consumer LLC, and its performance data is sourced from Nielsen Consumer LLC. NielsenIQ has not disclosed specific reduction targets or climate pledges.
No climate goals have been disclosed for Nielseniq yet.
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