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OrganisationsNielseniq
Nielseniq logo

Nielseniq

Marketing Research and Public Opinion PollingUnited States
Last verified 4 days agonielseniq.com

NielsenIQ, a prominent player in the marketing research and public opinion polling industry, is headquartered in the United States. Founded in 1923, the company has evolved significantly, establishing itself as a leader in providing data-driven insights and analytics to businesses worldwide. With a strong presence in North America, Europe, and Asia, NielsenIQ offers a range of core services, including retail measurement, consumer insights, and market analytics.

What sets NielsenIQ apart is its commitment to innovation, leveraging advanced technology and data science to deliver unique solutions tailored to client needs. The company has achieved notable milestones, including its role in shaping industry standards and methodologies. As a trusted partner for brands and retailers, NielsenIQ continues to influence market trends and consumer behaviour, solidifying its position as a key resource in the marketing research landscape.

37
DitchCarbon score

+8 vs industry average

Nielseniq’s score of 37 is higher than 83% of the industry. This can give you a sense of how well the company is doing compared to its peers.

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Industry Intensity

Very Low

Marketing Research and Public Opinion Polling is among the least carbon-intensive industries

Industry performance

0.068
20192025

The Marketing Research and Public Opinion Polling industry has increased its overall emissions by 2% since 2019

Emissions trajectory 2020 – 2027

000M000M00M00M0

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20202021202220232024202520262027

Reported emissions

Scope 1
•••kg CO₂e
Scope 2
•••kg CO₂e
Scope 3
•••kg CO₂e
Total reported
•••kg CO₂e

Scope 3 accounts for ••• of total emissions.

Nielseniq's reported carbon emissions

NielsenIQ, a marketing research and public opinion polling company headquartered in the US, reported its carbon emissions for 2024. In 2024, NielsenIQ's total reported emissions were approximately 63.0 billion kg CO2e. This figure encompasses Scope 1, Scope 2, and Scope 3 emissions.

Breaking down the 2024 data:

  • Scope 1 emissions were approximately 4.6 million kg CO2e.
  • Scope 2 emissions (market-based) were approximately 20.2 million kg CO2e, with location-based Scope 2 emissions at approximately 18.7 million kg CO2e.
  • Scope 3 emissions accounted for a significant portion, with business travel contributing approximately 30.4 million kg CO2e, employee commute about 55.5 million kg CO2e, and purchased goods and services at approximately 32.4 million kg CO2e. Waste generated in operations was approximately 0.1 million kg CO2e, and fuel and energy-related activities were about 6.3 million kg CO2e.

Previous years' emissions data include:

  • In 2022, NielsenIQ reported Scope 1 emissions of approximately 4.5 million kg CO2e. Scope 2 market-based emissions were approximately 16.1 million kg CO2e (location-based Scope 2 emissions were about 15.5 million kg CO2e). Scope 3 emissions included business travel at approximately 6.2 million kg CO2e, employee commute at approximately 34.6 million kg CO2e, and waste generated in operations at approximately 8.3 million kg CO2e. Data for purchased goods and services was missing for this year.
  • In 2021, Scope 1 emissions were approximately 3.9 million kg CO2e. Scope 2 market-based emissions were about 16.5 million kg CO2e (location-based Scope 2 emissions were approximately 15.8 million kg CO2e). Scope 3 emissions included business travel at about 0.9 million kg CO2e and waste generated in operations at approximately 1.1 million kg CO2e. Data for purchased goods and services and employee commute was missing for this year.

NielsenIQ's emissions data is cascaded from its parent organisation, Nielsen Consumer LLC. NielsenIQ has disclosed its emissions across Scope 1, 2, and 3 categories. At present, no specific reduction targets or achievements have been detailed in the provided information.

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Nielseniq’s Climate Goals (2030 & 2050)

No climate goals have been disclosed for Nielseniq yet.

Scope 3 top emissions categories

5 of 15 categories disclosed
Employee Commuting44%
Purchased Goods & Services26%
Business Travel24%
Fuel & Energy Activities5%
Waste Generated in Operations0%
Employee Commuting44%
Purchased Goods & Services26%
Business Travel24%
Fuel & Energy Activities5%
Waste Generated in Operations0%

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Climate initiatives

SCIENCE BASED TARGETS

Science Based Targets Initiative

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Not active
CDP

Carbon Disclosure Project

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Active
THE CLIMATE PLEDGE

The Climate Pledge

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Not active
United Nations Global Compact

UN Global Compact Climate Champions initiative

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Not active
RE 100

RE 100

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Climate Action 100+

Climate Action 100

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Emissions comparison with industry peers

View similar organisations
CompanyCountryIndustryLast updatedScoreDetails
Nielseniq logoNielseniq
USMarketing Research and Public Opinion Polling
4 days ago
37
Ipsos logoIpsos
FRAll Other Professional, Scientific, and Technical Services
10 hours ago
99
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Deloitte & Touche LLP logoDeloitte & Touche LLP
USAll Other Professional, Scientific, and Technical Services
9 hours ago
98
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K
Kantar Health SAS
FRResearch Services
9 hours ago
90
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Market & Opinion Research International Limited logoMarket & Opinion Research International Limited
GBCommercial, Industrial, and Institutional Electric Lighting Fixture Manufacturing
9 hours ago
86
View
I
Ipsos Public Affairs, Inc.
USResearch Services
9 hours ago
83
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Adobe logoAdobe
USComputer Services
10 hours ago
82
View

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