S4 Capital, a leading digital advertising and marketing services company, is headquartered in Great Britain. Founded in 2018 by Sir Martin Sorrell, the firm has rapidly established itself in the digital landscape, focusing on areas such as content creation, programmatic media, and data analytics. With a commitment to delivering agile and innovative solutions, S4 Capital operates across major regions including North America, Europe, and Asia. The company’s unique approach combines technology and creativity, offering services that cater to the evolving needs of brands in a digital-first world. Notable achievements include significant growth through strategic acquisitions and a strong market position as a disruptor in the advertising industry. S4 Capital continues to redefine the boundaries of digital marketing, making it a key player in the global marketplace.
How does S4 Capital's carbon action stack up? DitchCarbon scores companies based on their carbon action and commitment to reducing emissions. Read about our methodology to learn more.
Mean score of companies in the Other Services industry. Comparing a company's score to the industry average can give you a sense of how well the company is doing compared to its peers.
S4 Capital's score of 100 is higher than 100% of the industry. This can give you a sense of how well the company is doing compared to its peers.
In 2024, S4 Capital reported total carbon emissions of approximately 20,221,000 kg CO2e globally, with 1,293,000 kg CO2e from Scope 1, 1,005,000 kg CO2e from Scope 2, and a significant 17,923,000 kg CO2e from Scope 3 emissions. In the UK, emissions were about 1,235,000 kg CO2e, comprising 144,000 kg CO2e from Scope 1, 2,000 kg CO2e from Scope 2, and 1,089,000 kg CO2e from Scope 3. S4 Capital has set ambitious climate commitments, aiming for a 90% reduction in absolute Scope 1, 2, and 3 emissions by 2040 from a 2022 baseline. Additionally, the company targets a 42% reduction in Scope 1 and 2 emissions and a 25% reduction in Scope 3 emissions by 2030. These targets align with the Science Based Targets initiative (SBTi) and reflect a commitment to achieving net-zero emissions across its value chain by 2040. The company’s emissions data is sourced directly from S4 Capital plc, with no cascaded data from parent organizations. S4 Capital is actively engaged in initiatives to reduce its carbon footprint, demonstrating a proactive approach to climate responsibility within the media sector.
Access structured emissions data, company-specific emission factors, and source documents
| 2020 | 2021 | 2022 | 2023 | 2024 | |
|---|---|---|---|---|---|
| Scope 1 | 210,600 | 000,000 | 0,000,000 | 0,000,000 | 0,000,000 |
| Scope 2 | 387,920 | 000,000 | 0,000,000 | 000,000 | 0,000,000 |
| Scope 3 | - | 00,000,000 | 00,000,000 | 00,000,000 | 00,000,000 |
S4 Capital's Scope 3 emissions, which decreased by 18% last year and increased by approximately 39% since 2021, demonstrating supply chain emissions tracking. The vast majority of their carbon footprint comes from suppliers and value chain emissions, representing the vast majority of total emissions under the GHG Protocol, with "Purchased Goods and Services" being the largest emissions source at 61% of Scope 3 emissions.
Climate goals typically focus on 2030 interim targets and 2050 net-zero commitments, aligned with global frameworks like the Paris Agreement and Science Based Targets initiative (SBTi) to ensure alignment with global climate goals.
S4 Capital has established climate goals through participation in recognized frameworks and target-setting initiatives. Companies often set interim 2030 targets and long-term 2050 net-zero goals to demonstrate measurable progress toward decarbonization.

Common questions about S4 Capital's sustainability data and climate commitments