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S4 Capital, a leading player in the advertising agencies sector, is headquartered in Great Britain and operates across major regions including North America, Europe, and Asia. Founded in 2018 by Sir Martin Sorrell, the company has rapidly established itself as a digital-first marketing services firm, focusing on content, data, and technology.
S4 Capital's unique approach combines creativity with cutting-edge technology, offering services such as digital advertising, programmatic media buying, and data analytics. This innovative model has positioned the company as a formidable competitor in the fast-evolving advertising landscape. With a commitment to agility and efficiency, S4 Capital continues to achieve significant milestones, reinforcing its status as a transformative force in the industry.
97
DitchCarbon score
+71 vs industry average
S4 Capital’s score of 97 is higher than 94% of the industry. This can give you a sense of how well the company is doing compared to its peers.
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Industry Intensity
Very Low
Advertising Agencies is among the least carbon-intensive industries
Industry performance
0.201
20182025
The Advertising Agencies industry has reduced its overall emissions by 28% since 2018
Emissions trajectory 2020 – 2028
202020212022202320242025202620272028
Reported emissions
Scope 1
•••kg CO₂e
Scope 2
•••kg CO₂e
Scope 3
•••kg CO₂e
Total reported
•••kg CO₂e
Scope 3 accounts for ••• of total emissions.
S4 Capital's reported carbon emissions
S4 Capital, an Advertising Agencies company headquartered in GB, reported its most recent emissions for 2025. In 2025, the company's total emissions were approximately 22.0 million kg CO2e, comprising 1.2 million kg CO2e from Scope 1, 855,000 kg CO2e from Scope 2 (market-based), and 19.9 million kg CO2e from Scope 3.
Looking back, in 2024, S4 Capital's total emissions were approximately 19.2 million kg CO2e. This included 1.3 million kg CO2e for Scope 1, 1.0 million kg CO2e for Scope 2 (market-based), and 17.9 million kg CO2e for Scope 3. In 2023, the total emissions stood at approximately 25.6 million kg CO2e, with 2.8 million kg CO2e from Scope 1, 944,000 kg CO2e from Scope 2 (market-based), and 21.9 million kg CO2e from Scope 3.
S4 Capital has committed to ambitious climate targets. They aim to reduce absolute Scope 1 and 2 GHG emissions by 42% by 2030 from a 2022 base year. Additionally, they plan to reduce absolute Scope 3 GHG emissions by 25% within the same timeframe. The company has also set a long-term goal to achieve net-zero greenhouse gas emissions across its value chain by 2040, which includes a 90% reduction in absolute Scope 1, 2, and 3 emissions by 2040, from a 2022 base year. S4 Capital became carbon neutral in 2021 by offsetting its 2020 emissions. These targets are validated by the Science Based Targets initiative (SBTi). S4 Capital is also a signatory of the Climate Pledge.
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S4 Capital’s Climate Goals (2030 & 2050)
5 goals2030
42% reduction in Scope 1
S4 Capital plc commits to reduce absolute scope 1 and 2 GHG emissions 42% by 2030 from a 2022 base year.
At risk42%
2030
25% reduction in scope 3 total
S4 Capital plc also commits to reduce absolute scope 3 GHG emissions 25% during the same timeframe.
At risk25%
2040
90% reduction in all scopes
S4 Capital plc commits to reduce absolute scope 1, 2 and 3 GHG emissions 90% by 2040 from a 2022 base year.
Behind target90%
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Showing SBTi-validated targets only. Sign up or sign in to see all disclosed climate targets.
Scope 3 top emissions categories
6 of 15 categories disclosedSee all scope 3 categories
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Climate initiatives
Science Based Targets Initiative
FY2030 targetSee details
Active
Carbon Disclosure Project
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Active
The Climate Pledge
Signed 2021See details
Active
UN Global Compact Climate Champions initiative
See details
Not active
RE 100
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Not active
Climate Action 100
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Not active
Emissions comparison with industry peers
View similar organisationsCompanyCountryIndustryLast updatedScoreDetails
S4 Capital11 months ago
97
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Frequently asked questions
Common questions about S4 Capital’s sustainability data and climate commitments
S4 Capital reported total carbon emissions of approximately 1.4 million kg CO2e for 2025. This figure represents the company's overall carbon footprint for the year, encompassing emissions from all reported scopes. The company's commitment to transparency means this data is publicly available, allowing stakeholders to assess the environmental impact of its operations in the advertising agencies sector. Understanding this footprint is crucial for tracking progress towards its ambitious climate targets.
Data year: 2025
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