xAd, Inc. Sustainability Profile
xAd, Inc., also known as GroundTruth, is a leading location-based marketing technology company headquartered in the United States. Founded in 2010, xAd has established itself as a key player in the digital advertising industry, specialising in location intelligence and mobile advertising solutions. With a strong presence across major operational regions, including North America and Europe, the company has achieved significant milestones, such as expanding its suite of services to include advanced geotargeting and analytics. The core offerings of xAd include location-based advertising, audience targeting, and measurement solutions, which are designed to help brands connect with consumers in meaningful ways. What sets xAd apart is its proprietary technology that leverages real-time location data, enabling businesses to optimise their marketing strategies effectively. As a recognised leader in the industry, xAd continues to innovate, solidifying its market position and driving impactful results for clients.
DitchCarbon Score
How does xAd, Inc.'s carbon action stack up? DitchCarbon scores companies based on their carbon action and commitment to reducing emissions. Read about our methodology to learn more.
Industry Average
Mean score of companies in the Business Services industry. Comparing a company's score to the industry average can give you a sense of how well the company is doing compared to its peers.
Industry Benchmark
xAd, Inc.'s score of 23 is lower than 63% of the industry. This can give you a sense of how well the company is doing compared to its peers.
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xAd, Inc.'s reported carbon emissions
xAd, Inc., headquartered in the US, currently does not report any carbon emissions data, as indicated by the absence of specific figures in kg CO2e. Furthermore, there are no documented reduction targets or climate pledges associated with the company. This lack of emissions data and commitments suggests that xAd, Inc. may not have established formal climate initiatives or targets at this time. As the industry increasingly prioritises sustainability, it will be essential for xAd, Inc. to consider developing and communicating its climate commitments to align with broader environmental goals.
How Carbon Intensive is xAd, Inc.'s Industry?
How Carbon Intensive is xAd, Inc.'s Location?
xAd, Inc.'s Climate Goals (2030 & 2050)
Climate goals typically focus on 2030 interim targets and 2050 net-zero commitments, aligned with global frameworks like the Paris Agreement and Science Based Targets initiative (SBTi) to ensure alignment with global climate goals.
xAd, Inc. has not publicly committed to specific 2030 or 2050 climate goals through the major frameworks we track. Companies often set interim 2030 targets and long-term 2050 net-zero goals to demonstrate measurable progress toward decarbonization.
