xAd, Inc.
xAd, Inc., also known as GroundTruth, is a leading location-based marketing technology company headquartered in the United States. Founded in 2010, xAd has established itself as a key player in the digital advertising industry, specialising in location intelligence and mobile advertising solutions. With a strong presence across major operational regions, including North America and Europe, the company has achieved significant milestones, such as expanding its suite of services to include advanced geotargeting and analytics. The core offerings of xAd include location-based advertising, audience targeting, and measurement solutions, which are designed to help brands connect with consumers in meaningful ways. What sets xAd apart is its proprietary technology that leverages real-time location data, enabling businesses to optimise their marketing strategies effectively. As a recognised leader in the industry, xAd continues to innovate, solidifying its market position and driving impactful results for clients.
DitchCarbon Score
How does xAd, Inc.'s carbon action stack up? DitchCarbon scores companies based on their carbon action and commitment to reducing emissions. Read about our methodology to learn more.
Industry Average
Mean score of companies in the Business Services industry. Comparing a company's score to the industry average can give you a sense of how well the company is doing compared to its peers.
Industry Benchmark
xAd, Inc.'s score of 23 is lower than 67% of the industry. This can give you a sense of how well the company is doing compared to its peers.
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xAd, Inc.'s reported carbon emissions
xAd, Inc., headquartered in the US, currently does not report any carbon emissions data, as indicated by the absence of specific figures in kg CO2e. Furthermore, there are no documented reduction targets or climate pledges associated with the company. This lack of emissions data and commitments suggests that xAd, Inc. may not have established formal climate initiatives or targets at this time. In the context of the industry, many companies are increasingly adopting science-based targets and sustainability commitments to address climate change. However, without specific data or commitments from xAd, Inc., it is challenging to assess their environmental impact or alignment with industry standards.
Industry emissions intensity
Location emissions intensity
Reduction initiatives & disclosure networks
Companies disclose and commit to reducing emissions to show they are serious about reducing emissions impact over time. They can also help a company track its progress over time.
xAd, Inc. is not participating in any of the initiatives that we track. This may change over time as the company engages with new initiatives or updates its commitments. DitchCarbon will update this information as it becomes available.
