Stroer
Stroer SE & Co. KGaA, commonly referred to as Stroer, is a leading player in the out-of-home (OOH) advertising industry, headquartered in Germany. Established in 1990, the company has significantly expanded its operations across major regions, including Germany, Austria, and Turkey, solidifying its presence in the European market. Stroer offers a diverse range of advertising solutions, including digital and classic billboards, street furniture, and transport advertising. What sets Stroer apart is its innovative approach to integrating digital technology with traditional advertising formats, enhancing audience engagement and measurement capabilities. With a strong market position, Stroer has achieved notable milestones, such as being listed on the Frankfurt Stock Exchange and consistently ranking among the top OOH advertising companies in Europe. The company’s commitment to quality and innovation continues to drive its success in the dynamic advertising landscape.
DitchCarbon Score
How does Stroer's carbon action stack up? DitchCarbon scores companies based on their carbon action and commitment to reducing emissions. Read about our methodology to learn more.
Industry Average
Mean score of companies in the Business Services industry. Comparing a company's score to the industry average can give you a sense of how well the company is doing compared to its peers.
Industry Benchmark
Stroer's score of 55 is higher than 76% of the industry. This can give you a sense of how well the company is doing compared to its peers.
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Stroer's reported carbon emissions
In 2024, Ströer's total carbon emissions amounted to approximately 38,598,360 kg CO2e, with Scope 1 emissions at about 6,854,970 kg CO2e and Scope 2 emissions at approximately 31,704,390 kg CO2e. The company has set ambitious climate commitments, aiming for a 65% absolute reduction in Scope 1 and 2 emissions by 2030, compared to 2019 levels. This target aligns with their long-term goal of achieving net-zero emissions by 2050, in accordance with the United Nations' 1.5-degree target. In 2023, Ströer reported total emissions of about 35,342,000 kg CO2e, with Scope 1 emissions at approximately 6,849,000 kg CO2e and Scope 2 emissions at around 30,656,000 kg CO2e. The company has consistently disclosed emissions data across all relevant scopes, demonstrating transparency in its sustainability efforts. Ströer's commitment to reducing its carbon footprint reflects a proactive approach to climate change, positioning the company as a responsible player in the industry.
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| 2019 | 2020 | 2021 | 2022 | 2023 | 2024 | |
|---|---|---|---|---|---|---|
| Scope 1 | 6,241,000 | 0,000,000 | 0,000,000 | 0,000,000 | 0,000,000 | 0,000,000 |
| Scope 2 | 40,988,000 | 00,000,000 | 00,000,000 | 00,000,000 | 00,000,000 | 00,000,000 |
| Scope 3 | 23,884,000 | 00,000,000 | 00,000,000 | 00,000,000 | 00,000,000 | - |
Industry emissions intensity
Location emissions intensity
Reduction initiatives & disclosure networks
Companies disclose and commit to reducing emissions to show they are serious about reducing emissions impact over time. They can also help a company track its progress over time.
Stroer is not participating in any of the initiatives that we track. This may change over time as the company engages with new initiatives or updates its commitments. DitchCarbon will update this information as it becomes available.
