Advertising Association Sustainability Profile
The Advertising Association, headquartered in Great Britain, is a leading voice in the UK advertising industry, representing a diverse range of stakeholders from brands to agencies. Founded in 1900, the association has played a pivotal role in shaping advertising standards and practices, advocating for the industry's interests across various platforms. With a focus on promoting responsible advertising, the Advertising Association offers a suite of services, including research, training, and policy advocacy. Its unique position allows it to influence key industry developments and foster collaboration among members. Notable achievements include initiatives aimed at enhancing the industry's reputation and driving innovation in advertising practices. As a cornerstone of the UK advertising landscape, the Advertising Association continues to champion the value of advertising in driving economic growth and societal progress.
DitchCarbon Score
How does Advertising Association's carbon action stack up? DitchCarbon scores companies based on their carbon action and commitment to reducing emissions. Read about our methodology to learn more.
Industry Average
Mean score of companies in the Membership Services industry. Comparing a company's score to the industry average can give you a sense of how well the company is doing compared to its peers.
Industry Benchmark
Advertising Association's score of 23 is lower than 66% of the industry. This can give you a sense of how well the company is doing compared to its peers.
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Advertising Association's reported carbon emissions
In 2023, the Advertising Association, headquartered in Great Britain, reported operational and attendee travel emissions of approximately 27,090 kg CO2e for the Axis Awards event. This figure reflects the total emissions associated with the event, although specific scopes (Scope 1, 2, or 3) were not disclosed. For context, in 2020, the average annual operational carbon footprint of a full-time employee in a UK advertising agency was about 3,400 kg CO2e, while the mean impact of producing a television advertisement was approximately 4,700 kg CO2e. In 2019, emissions related to UK location production steps were reported at about 7.09 kg CO2e per location. Currently, the Advertising Association has not set specific reduction targets or disclosed any climate pledges. Their emissions data is not cascaded from a parent organization, indicating that they operate independently in their climate reporting. The association is actively engaged in industry initiatives aimed at reducing carbon footprints, as outlined in their Ad Net Zero Industry Roadmap.
How Carbon Intensive is Advertising Association's Industry?
How Carbon Intensive is Advertising Association's Location?
Advertising Association's Climate Goals (2030 & 2050)
Climate goals typically focus on 2030 interim targets and 2050 net-zero commitments, aligned with global frameworks like the Paris Agreement and Science Based Targets initiative (SBTi) to ensure alignment with global climate goals.
Advertising Association has not publicly committed to specific 2030 or 2050 climate goals through the major frameworks we track. Companies often set interim 2030 targets and long-term 2050 net-zero goals to demonstrate measurable progress toward decarbonization.
