Advertising Association
The Advertising Association, headquartered in Great Britain, is a leading voice in the UK advertising industry, representing a diverse range of stakeholders from brands to agencies. Founded in 1900, the association has played a pivotal role in shaping advertising standards and practices, advocating for the industry's interests across various platforms. With a focus on promoting responsible advertising, the Advertising Association offers a suite of services, including research, training, and policy advocacy. Its unique position allows it to influence key industry developments and foster collaboration among members. Notable achievements include initiatives aimed at enhancing the industry's reputation and driving innovation in advertising practices. As a cornerstone of the UK advertising landscape, the Advertising Association continues to champion the value of advertising in driving economic growth and societal progress.
DitchCarbon Score
How does Advertising Association's carbon action stack up? DitchCarbon scores companies based on their carbon action and commitment to reducing emissions. Read about our methodology to learn more.
Industry Average
Mean score of companies in the Membership Services industry. Comparing a company's score to the industry average can give you a sense of how well the company is doing compared to its peers.
Industry Benchmark
Advertising Association's score of 11 is lower than 100% of the industry. This can give you a sense of how well the company is doing compared to its peers.
Advertising Association's reported carbon emissions
In 2023, the Advertising Association reported operational and attendee travel emissions for the Axis Awards event, totalling approximately 27,090 kg CO2e. This figure reflects the carbon footprint associated with the entire event, with each attendee contributing about 47 kg CO2e. For 2020, the average annual operational carbon footprint of a full-time employee in a UK advertising agency was estimated at about 3,400 kg CO2e. Additionally, the mean impact of producing a television advertisement using Ad Green’s measurement tools was approximately 4,700 kg CO2e. Currently, the Advertising Association has not disclosed specific reduction targets or commitments under the Science Based Targets initiative (SBTi) or other climate pledges. However, the organisation is actively engaged in initiatives aimed at understanding and mitigating carbon emissions within the advertising industry.
Industry emissions intensity
Location emissions intensity
Reduction initiatives & disclosure networks
Companies disclose and commit to reducing emissions to show they are serious about reducing emissions impact over time. They can also help a company track its progress over time.
Advertising Association is not committed to any reduction initiatives we track. This may change over time as the company engages with new initiatives or updates its commitments. DitchCarbon will update this information as it becomes available.
