Sustainability Report and Carbon Intensity Rankings

Is WPP doing their part?

Their DitchCarbon score is 71

WPP has a DitchCarbon Score of 71, indicating a relatively high level of sustainability in its operations. This score reflects the company’s commitment to reducing its carbon intensity and mitigating its environmental impact. A score of 71 suggests that WPP is actively working towards lower emissions in comparison to industry peers.

This was calculated based on 30+ company specific emissions data points, the higher the score, the better. Check out our methodology.

Industry emissions intensity

Very low




Very high

WPP operates in the services industry, which has a very low carbon intensity ranking compared to other industries. Some industries are more damaging than others, this ranking gives you an indication of how carbon intensive the industry is which this company operates in.

Location emissions intensity

Very low




Very high

WPP is situated in the United Kingdom, which boasts a very low carbon intensity rating. This favorable environmental context supports the company’s sustainability efforts by reducing its carbon footprint.

...this company is doing 27.15% better in emissions than the industry average.

Founded in 1985 and headquartered in London, WPP operates as a global leader in the services sector, specifically within the communications industry. The company offers a diverse range of services including advertising, media investment management, data investment management, and public relations, among others. With a vast network of over 3,000 offices across 112 countries, WPP employs approximately 205,000 professionals worldwide.

Good news, WPP has set science-based targets for sustainability

WPP has established Science Based Targets initiative (SBTi) commitments to significantly reduce greenhouse gas emissions from their operations, aligning with the ambitious goal of limiting global warming to 1.5°C. These targets encompass direct emissions from their facilities and indirect emissions from purchased energy.

There’s always room for improvement,

DitchCarbon recommends...

WPP should undertake a detailed inventory of all Scope 2 emissions sources specific to each location, establish reduction targets for every type of purchased energy, and improve their monitoring and reporting systems to better track progress and uncover additional reduction opportunities, potentially decreasing their emissions by 25%.

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Our methodology

Read about our emission calculation methodologies, and what the DitchCarbon Score means.