Baidu, Inc., commonly referred to as Baidu, is a leading technology company headquartered in Beijing, China. Founded in 2000, Baidu has established itself as a dominant player in the computer and related services industry, particularly in the realm of internet search and artificial intelligence. The company operates extensively across China and has expanded its influence in various global markets.
Baidu's core offerings include its renowned search engine, cloud services, and AI-driven solutions, which are distinguished by their advanced algorithms and user-centric design. Notable achievements include its significant market share in China's search engine sector and ongoing innovations in autonomous driving technology. With a commitment to enhancing digital experiences, Baidu continues to shape the future of technology in the region and beyond.
-5 vs industry average
Baidu’s score of 35 is lower than 49% of the industry. This can give you a sense of how well the company is doing compared to its peers.
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Industry Intensity
Computer Services is among the least carbon-intensive industries
Industry performance
The Computer Services industry has reduced its overall emissions by 19% since 2019
Emissions trajectory 2020 – 2027
Reported emissions
Scope 3 accounts for ••• of total emissions.
Baidu's reported carbon emissions
Baidu, a Chinese technology company in the computer and related services industry (72), reported its carbon emissions with a total of approximately 2.25 billion kg CO2e for 2024. This figure encompasses Scope 1, 2, and 3 emissions. For the same year, Scope 1 emissions were around 20.6 million kg CO2e, while Scope 2 emissions, based on market-based reporting, stood at approximately 899 million kg CO2e. Scope 3 emissions contributed significantly, amounting to about 1.33 billion kg CO2e. In 2023, Baidu's total emissions were approximately 2.10 billion kg CO2e. This breakdown included Scope 1 emissions of roughly 20 million kg CO2e, Scope 2 market-based emissions of approximately 645 million kg CO2e, and Scope 3 emissions totalling around 1.45 billion kg CO2e. The previous year, 2022, saw total emissions at approximately 2.32 billion kg CO2e, with Scope 1 at about 20.3 million kg CO2e, Scope 2 market-based at approximately 851 million kg CO2e, and Scope 3 at around 1.30 billion kg CO2e. Looking back to 2021, total emissions were approximately 1.79 billion kg CO2e, including Scope 1 at around 16.4 million kg CO2e and Scope 2 at approximately 601.7 million kg CO2e. Scope 3 emissions for 2021 were about 1.17 billion kg CO2e. In 2020, Baidu reported total emissions of approximately 490.8 million kg CO2e, with Scope 1 at roughly 6 million kg CO2e, Scope 2 at around 468.2 million kg CO2e, and Scope 3 at approximately 16.6 million kg CO2e. For 2019, the total emissions were approximately 325.8 million kg CO2e, comprising Scope 1 at about 5.4 million kg CO2e, Scope 2 at around 300.6 million kg CO2e, and Scope 3 at approximately 19.8 million kg CO2e. Baidu's climate commitments are not explicitly detailed with specific reduction targets or participation in initiatives like the Science Based Targets initiative (SBTi) or the Climate Pledge based on the provided information. However, the company does disclose Scope 1, 2, and 3 emissions and reports on various emission reduction initiatives within its ESG reports, indicating an awareness of its environmental impact and a commitment to transparency. Missing data points in their reporting include Scope 3 categories such as purchased goods and services, business travel, and employee commute.
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Baidu’s Climate Goals (2030 & 2050)
No climate goals have been disclosed for Baidu yet.
Scope 3 top emissions categories
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Climate initiatives

Science Based Targets Initiative

Carbon Disclosure Project
The Climate Pledge
UN Global Compact Climate Champions initiative
RE 100
Climate Action 100
Emissions comparison with industry peers
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