Baidu Sustainability Profile
Baidu, Inc., often referred to simply as Baidu, is a leading Chinese multinational technology company headquartered in Beijing, China. Founded in 2000, Baidu has established itself as a dominant player in the internet and AI industry, primarily focusing on search engine services, online marketing solutions, and artificial intelligence technologies. With a robust presence across major operational regions in China and expanding influence in global markets, Baidu offers a range of unique products, including its flagship search engine, Baidu Search, and advanced AI-driven services like Baidu Apollo for autonomous driving. The company has achieved significant milestones, such as being the first Chinese company to be listed on the NASDAQ. Baidu's commitment to innovation and technology has solidified its position as a market leader, making it a pivotal force in shaping the future of the digital landscape in China and beyond.
DitchCarbon Score
How does Baidu's carbon action stack up? DitchCarbon scores companies based on their carbon action and commitment to reducing emissions. Read about our methodology to learn more.
Industry Average
Mean score of companies in the Computer Services industry. Comparing a company's score to the industry average can give you a sense of how well the company is doing compared to its peers.
Industry Benchmark
Baidu's score of 34 is higher than 57% of the industry. This can give you a sense of how well the company is doing compared to its peers.
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Baidu's reported carbon emissions
In 2023, Baidu's total carbon emissions amounted to approximately 2,323,458,500 kg CO2e. This figure includes 20,039,000 kg CO2e from Scope 1 emissions, 851,017,700 kg CO2e from Scope 2 emissions (market-based), and 1,452,401,700 kg CO2e from Scope 3 emissions. Comparatively, in 2022, Baidu reported total emissions of about 2,012,000,000 kg CO2e, with Scope 1 emissions at 20,320,900 kg CO2e, Scope 2 emissions (location-based) at 801,942,200 kg CO2e, and Scope 3 emissions at 1,299,528,500 kg CO2e. This indicates a significant increase in emissions year-on-year. Baidu has not disclosed any specific reduction targets or initiatives as part of its climate commitments. The company does not appear to have cascaded any emissions data from a parent organization, and its climate strategy lacks formal pledges or targets such as those from the Science Based Targets initiative (SBTi). Overall, Baidu's emissions profile reflects a substantial carbon footprint, with a notable reliance on Scope 3 emissions, which typically encompass indirect emissions from the value chain. The absence of reduction targets suggests a need for enhanced climate action and accountability in future reporting.
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| 2019 | 2020 | 2021 | 2022 | 2023 | |
|---|---|---|---|---|---|
| Scope 1 | 5,390,500 | 0,000,000 | 00,000,000 | 00,000,000 | 00,000,000 |
| Scope 2 | 300,588,900 | 000,000,000 | 000,000,000 | 000,000,000 | 000,000,000 |
| Scope 3 | 19,810,200 | 00,000,000 | 0,000,000,000 | 0,000,000,000 | 0,000,000,000 |
How Carbon Intensive is Baidu's Industry?
How Carbon Intensive is Baidu's Location?
Baidu's Climate Goals (2030 & 2050)
Climate goals typically focus on 2030 interim targets and 2050 net-zero commitments, aligned with global frameworks like the Paris Agreement and Science Based Targets initiative (SBTi) to ensure alignment with global climate goals.
Baidu has not publicly committed to specific 2030 or 2050 climate goals through the major frameworks we track. Companies often set interim 2030 targets and long-term 2050 net-zero goals to demonstrate measurable progress toward decarbonization.
