Baidu
Baidu, Inc., often referred to simply as Baidu, is a leading Chinese multinational technology company headquartered in Beijing, China. Founded in 2000, Baidu has established itself as a dominant player in the internet and AI industry, primarily focusing on search engine services, online marketing solutions, and artificial intelligence technologies. With a robust presence across major operational regions in China and expanding influence in global markets, Baidu offers a range of unique products, including its flagship search engine, Baidu Search, and advanced AI-driven services like Baidu Apollo for autonomous driving. The company has achieved significant milestones, such as being the first Chinese company to be listed on the NASDAQ. Baidu's commitment to innovation and technology has solidified its position as a market leader, making it a pivotal force in shaping the future of the digital landscape in China and beyond.
DitchCarbon Score
How does Baidu's carbon action stack up? DitchCarbon scores companies based on their carbon action and commitment to reducing emissions. Read about our methodology to learn more.
Industry Average
Mean score of companies in the Computer Services industry. Comparing a company's score to the industry average can give you a sense of how well the company is doing compared to its peers.
Industry Benchmark
Baidu's score of 32 is higher than 83% of the industry. This can give you a sense of how well the company is doing compared to its peers.
Baidu's reported carbon emissions
In 2023, Baidu reported total carbon emissions of approximately 2,323,458,500 kg CO2e. This figure includes 20,039,000 kg CO2e from Scope 1 emissions, 851,017,700 kg CO2e from Scope 2 emissions (market-based), and 1,452,401,700 kg CO2e from Scope 3 emissions. In 2022, the company's total emissions were about 2,121,791,600 kg CO2e, with Scope 1 emissions at 20,320,900 kg CO2e, Scope 2 emissions at 800,000,000 kg CO2e, and Scope 3 emissions at 1,299,528,500 kg CO2e. Baidu's emissions have shown a significant increase from 2020, where total emissions were approximately 490,841,400 kg CO2e, with Scope 1 at 20,000,000 kg CO2e, Scope 2 at 800,000,000 kg CO2e, and Scope 3 at 1,300,000,000 kg CO2e. Despite the rising emissions, Baidu has not publicly disclosed specific reduction targets or initiatives as part of its climate commitments. The absence of documented reduction targets suggests a need for further transparency regarding their long-term climate strategy.
Unlock detailed emissions data
Access structured emissions data, company-specific emission factors, and source documents
Add to project| 2019 | 2020 | 2021 | 2022 | 2023 | |
|---|---|---|---|---|---|
| Scope 1 | 5,390,500 | 00,000,000 | 00,000,000 | 00,000,000 | 00,000,000 |
| Scope 2 | 300,588,900 | 000,000,000 | 000,000,000 | 000,000,000 | 000,000,000 |
| Scope 3 | 19,810,200 | 0,000,000,000 | 0,000,000,000 | 0,000,000,000 | 0,000,000,000 |
Industry emissions intensity
Location emissions intensity
Reduction initiatives & disclosure networks
Companies disclose and commit to reducing emissions to show they are serious about reducing emissions impact over time. They can also help a company track its progress over time.
Baidu is committed to some reduction initiatives we track. This may change over time as the company engages with new initiatives or updates its commitments. DitchCarbon will update this information as it becomes available.
