Visitscotland
VisitScotland, the national tourism organisation for Scotland, is headquartered in Edinburgh, GB. Established in 2005, it plays a pivotal role in promoting Scotland as a premier travel destination, focusing on key regions such as the Highlands, Lowlands, and the vibrant cities of Glasgow and Edinburgh. The organisation's core services include providing comprehensive travel information, marketing campaigns, and support for local businesses in the tourism sector. VisitScotland is renowned for its unique approach to showcasing Scotland's rich heritage, stunning landscapes, and cultural experiences, making it a leader in the tourism industry. With a commitment to sustainable tourism and community engagement, VisitScotland has achieved notable milestones, including the development of the "Scotland's Year of" campaigns, which celebrate various aspects of Scottish culture and history, further solidifying its market position as a trusted resource for travellers.
DitchCarbon Score
How does Visitscotland's carbon action stack up? DitchCarbon scores companies based on their carbon action and commitment to reducing emissions. Read about our methodology to learn more.
Industry Average
Mean score of companies in the Other Services industry. Comparing a company's score to the industry average can give you a sense of how well the company is doing compared to its peers.
Industry Benchmark
Visitscotland's score of 34 is higher than 60% of the industry. This can give you a sense of how well the company is doing compared to its peers.
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Visitscotland's reported carbon emissions
In 2023, VisitScotland reported significant carbon emissions, primarily from Scope 3 sources, totalling approximately 630,000 kg CO2e. This figure includes about 312,000 kg CO2e from business travel and about 318,000 kg CO2e from employee commuting. Notably, VisitScotland does not currently disclose any Scope 1 or Scope 2 emissions data. VisitScotland has set ambitious climate commitments, aiming for net zero in direct emissions (Scope 1 and Scope 2) by 2030. This commitment is part of their broader strategy to align with the Scottish Government's goal of achieving net zero emissions across all greenhouse gases by 2045, using a 2008/09 baseline. The emissions data is cascaded from VisitScotland Limited, reflecting their current subsidiary status. As they work towards these targets, VisitScotland is actively engaging in initiatives to reduce their carbon footprint and contribute to Scotland's overall climate goals.
Industry emissions intensity
Location emissions intensity
Reduction initiatives & disclosure networks
Companies disclose and commit to reducing emissions to show they are serious about reducing emissions impact over time. They can also help a company track its progress over time.
Visitscotland is not participating in any of the initiatives that we track. This may change over time as the company engages with new initiatives or updates its commitments. DitchCarbon will update this information as it becomes available.
