VisitScotland, the national tourism organisation for Scotland, is headquartered in Edinburgh, GB. Established in 2005, it plays a pivotal role in promoting Scotland as a premier travel destination, focusing on key regions such as the Highlands, Lowlands, and the vibrant cities of Glasgow and Edinburgh.
The organisation's core services include providing comprehensive travel information, marketing campaigns, and support for local businesses in the tourism sector. VisitScotland is renowned for its unique approach to showcasing Scotland's rich heritage, stunning landscapes, and cultural experiences, making it a leader in the tourism industry.
With a commitment to sustainable tourism and community engagement, VisitScotland has achieved notable milestones, including the development of the "Scotland's Year of" campaigns, which celebrate various aspects of Scottish culture and history, further solidifying its market position as a trusted resource for travellers.
+7 vs industry average
Visitscotland’s score of 32 is higher than 58% of the industry. This can give you a sense of how well the company is doing compared to its peers.
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Industry Intensity
Other Services has below-average carbon intensity
Industry performance
The Other Services industry has reduced its overall emissions by 5% since 2019
Reported emissions
No reported emissions data is available for Visitscotland yet.
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Visitscotland’s Climate Goals (2030 & 2050)
3 goals2030
VisitScotland’s ambition is to be net zero in direct emissio…
VisitScotland’s ambition is to be net zero in direct emissions by 2030.
2030
62% reduction in total GHG
Vs 2019 baseline. Validated by SBTi. Includes full supply chain.
2040
50% reduction in Scope 3 intensity
Across purchased goods and services and logistics.
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Scope 3 top emissions categories
No scope 3 category breakdown has been disclosed yet.
Emissions comparison with industry peers
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Visitscotland
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