The Nielsen Company B.V., commonly known as Nielsen, is a global leader in audience measurement and analytics, headquartered in the Netherlands (NL). Founded in 1923, Nielsen has evolved to become a pivotal player in the market research industry, providing insights that drive strategic decision-making for businesses worldwide. With a strong presence in North America, Europe, and Asia, Nielsen offers a diverse range of services, including consumer insights, media measurement, and retail analytics. Their unique methodologies and advanced data analytics set them apart, enabling clients to understand consumer behaviour and market trends effectively. Nielsen's commitment to innovation has solidified its market position, making it a trusted partner for brands seeking to optimise their marketing strategies. Notable achievements include pioneering audience measurement techniques that have shaped the industry landscape.
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