The Nielsen Company (US), LLC, commonly referred to as Nielsen, is a leading global measurement and data analytics firm headquartered in the United States. Founded in 1923, Nielsen has established itself as a pivotal player in the media and consumer insights industry, with major operational regions spanning North America, Europe, and Asia. Nielsen's core offerings include audience measurement, data analytics, and market research, providing clients with unique insights into consumer behaviour and media consumption. Renowned for its Nielsen Ratings, the company has set industry standards in television viewership metrics, making it an indispensable resource for broadcasters and advertisers alike. With a strong market position and a commitment to innovation, Nielsen continues to shape the landscape of audience measurement and consumer analytics.
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