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YouGov, a leading name in the research and development services sector, is headquartered in Great Britain. Founded in 2000, the company has established itself as a pioneer in online market research, providing valuable insights across various industries. With a strong presence in Europe, North America, and Asia, YouGov offers a unique blend of data analytics and opinion polling, enabling businesses to make informed decisions.
The company’s core services include brand tracking, customer satisfaction surveys, and political polling, distinguished by their innovative use of technology and a vast panel of respondents. YouGov's commitment to accuracy and transparency has earned it a prominent market position, making it a trusted partner for organisations seeking to understand consumer behaviour and trends.
+65 vs industry average
Yougov’s score of 97 is higher than 97% of the industry. This can give you a sense of how well the company is doing compared to its peers.
Research Services has typical carbon intensity
The Research Services industry has reduced its overall emissions by 19% since 2018
Scope 3 accounts for ••• of total emissions.
YouGov, a GB-based Research and Development Services company, reported estimated total emissions of about 19.0 million kg CO2e in 2025. This includes approximately 122,000 kg CO2e from Scope 1 emissions, about 189,000 kg CO2e from Scope 2 (market-based) emissions, and roughly 18.6 million kg CO2e from Scope 3 emissions.
In 2024, their estimated total emissions were around 22.1 million kg CO2e, comprising approximately 192,000 kg CO2e for Scope 1, 194,000 kg CO2e for Scope 2 (market-based), and 21.7 million kg CO2e for Scope 3.
Looking back to 2023, YouGov's estimated total emissions were about 12.1 million kg CO2e, with Scope 1 at roughly 144,000 kg CO2e, Scope 2 (market-based) at about 220,000 kg CO2e, and Scope 3 at around 11.7 million kg CO2e.
Their earliest reported emissions in 2022 showed estimated total emissions of roughly 11.9 million kg CO2e. This included approximately 132,000 kg CO2e for Scope 1, 274,000 kg CO2e for Scope 2 (market-based), and 11.6 million kg CO2e for Scope 3.
YouGov plc has set Science Based Targets initiative (SBTi) approved targets. They commit to reaching net-zero greenhouse gas emissions across their value chain by FY2050. Near-term, YouGov plc aims to reduce absolute Scope 1 and 2 GHG emissions by 42.00% by FY2030 from a FY2022 base year. They also commit to reducing absolute Scope 3 GHG emissions by 25.00% within the same timeframe. For the long-term, YouGov plc targets a 90.00% reduction in absolute Scope 1, 2, and 3 GHG emissions by FY2050 from a FY2022 base year. Additionally, YouGov plc is committed to achieving Net Zero emissions in their UK headquarters by 2026 and globally by 2050.
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2030
42% reduction in Scope 2
YouGov plc commits to reduce absolute scope 2 GHG emissions 42.00% by FY2030 from FY2022 base year.
2050
90% reduction in scope 3 total
YouGov plc commits to reduce absolute scope 3 GHG emissions 90.00% by FY2050 from FY2022 base year.
2030
42% reduction in Scope 1
YouGov plc commits to reduce absolute scope 1 GHG emissions 42.00% by FY2030 from FY2022 base year.
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Common questions about Yougov’s sustainability data and climate commitments
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