Yougov
YouGov, a leading global public opinion and data company, is headquartered in London, GB. Founded in 2000, YouGov has established itself as a key player in the market research industry, providing valuable insights across various sectors, including politics, consumer behaviour, and brand perception. With a strong presence in the UK, US, and several other international markets, YouGov offers unique products such as the YouGov Panel and YouGov BrandIndex, which leverage advanced technology and a vast database of respondents to deliver real-time data. Recognised for its innovative approach, YouGov has achieved significant milestones, including partnerships with major media outlets and a reputation for accuracy in polling. Its commitment to transparency and reliability positions YouGov as a trusted source for businesses and organisations seeking to understand public sentiment.
DitchCarbon Score
How does Yougov's carbon action stack up? DitchCarbon scores companies based on their carbon action and commitment to reducing emissions. Read about our methodology to learn more.
Industry Average
Mean score of companies in the Research Services industry. Comparing a company's score to the industry average can give you a sense of how well the company is doing compared to its peers.
Industry Benchmark
Yougov's score of 75 is higher than 86% of the industry. This can give you a sense of how well the company is doing compared to its peers.
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Yougov's reported carbon emissions
In 2024, YouGov reported total emissions of approximately 122,000 kg CO2e for Scope 1, which includes 86,020 kg CO2e from mobile combustion and 24,770 kg CO2e from fugitive emissions. Their Scope 2 emissions from purchased electricity were about 189,000 kg CO2e. The company has not disclosed Scope 3 emissions for the UK region but reported a total of approximately 16,759,000 kg CO2e globally, with significant contributions from purchased goods and services (about 9,014,000 kg CO2e) and employee commuting (approximately 3,036,000 kg CO2e). YouGov is committed to achieving Net Zero emissions at its UK headquarters by 2026 and globally by 2050. They aim to reduce absolute Scope 1 and 2 emissions by 42% by 2030 from a FY22 baseline, and to achieve a 90% reduction in absolute emissions across all scopes by 2050. These targets are aligned with the Science Based Targets initiative (SBTi) and are designed to keep global warming below 1.5°C. In summary, YouGov's climate commitments reflect a robust strategy to significantly reduce their carbon footprint, with clear targets for both near-term and long-term emissions reductions.
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| 2022 | 2023 | 2024 | |
|---|---|---|---|
| Scope 1 | 132,000 | 000,000 | 000,000 |
| Scope 2 | 274,000 | 000,000 | 000,000 |
| Scope 3 | 11,551,000 | 00,000,000 | 00,000,000 |
Industry emissions intensity
Location emissions intensity
Reduction initiatives & disclosure networks
Companies disclose and commit to reducing emissions to show they are serious about reducing emissions impact over time. They can also help a company track its progress over time.
Yougov is participating in some of the initiatives that we track. This may change over time as the company engages with new initiatives or updates its commitments. DitchCarbon will update this information as it becomes available.
