Yougov
YouGov, a leading global public opinion and data company, is headquartered in London, GB. Founded in 2000, YouGov has established itself as a key player in the market research industry, providing valuable insights across various sectors, including politics, consumer behaviour, and brand perception. With a strong presence in the UK, US, and several other international markets, YouGov offers unique products such as the YouGov Panel and YouGov BrandIndex, which leverage advanced technology and a vast database of respondents to deliver real-time data. Recognised for its innovative approach, YouGov has achieved significant milestones, including partnerships with major media outlets and a reputation for accuracy in polling. Its commitment to transparency and reliability positions YouGov as a trusted source for businesses and organisations seeking to understand public sentiment.
DitchCarbon Score
How does Yougov's carbon action stack up? DitchCarbon scores companies based on their carbon action and commitment to reducing emissions. Read about our methodology to learn more.
Industry Average
Mean score of companies in the Research Services industry. Comparing a company's score to the industry average can give you a sense of how well the company is doing compared to its peers.
Industry Benchmark
Yougov's score of 57 is higher than 99% of the industry. This can give you a sense of how well the company is doing compared to its peers.
Yougov's reported carbon emissions
In 2023, YouGov reported total carbon emissions of approximately 62,170 kg CO2e in Great Britain, with emissions distributed across various scopes. Specifically, Scope 1 emissions accounted for about 20,320 kg CO2e, while Scope 2 emissions were approximately 41,250 kg CO2e. Scope 3 emissions were significantly lower, totalling around 600 kg CO2e. Over the past few years, YouGov has made notable progress in reducing its carbon footprint. From 2021 to 2022, Scope 1 emissions decreased from about 280 kg CO2e to approximately 22,000 kg CO2e globally, while Scope 2 emissions saw a reduction from about 61,630 kg CO2e in 2020 to around 42,010 kg CO2e in 2021. YouGov has set ambitious climate commitments, aiming for net-zero greenhouse gas emissions across its value chain by FY2050. The company has established near-term targets to reduce absolute Scope 1 and 2 emissions by 42% by FY2030, using FY2022 as the baseline. Additionally, it aims to cut Scope 3 emissions by 25% within the same timeframe. Long-term, YouGov is committed to a 90% reduction in all scopes by FY2050 from the FY2022 baseline. These initiatives align with industry standards for climate action, demonstrating YouGov's commitment to sustainability and responsible business practices in the professional services sector.
Unlock detailed emissions data
Access structured emissions data, company-specific emission factors, and source documents
Get Started| 2022 | 2023 | |
|---|---|---|
| Scope 1 | 22,000 | 00,000 |
| Scope 2 | 109,000 | 000,000 |
| Scope 3 | 5,876,000 | 0,000,000 |
Industry emissions intensity
Location emissions intensity
Reduction initiatives & disclosure networks
Companies disclose and commit to reducing emissions to show they are serious about reducing emissions impact over time. They can also help a company track its progress over time.
Yougov is committed to some reduction initiatives we track. This may change over time as the company engages with new initiatives or updates its commitments. DitchCarbon will update this information as it becomes available.
