Yougov
YouGov, a leading global public opinion and data company, is headquartered in London, GB. Founded in 2000, YouGov has established itself as a key player in the market research industry, providing valuable insights across various sectors, including politics, consumer behaviour, and brand perception. With a strong presence in the UK, US, and several other international markets, YouGov offers unique products such as the YouGov Panel and YouGov BrandIndex, which leverage advanced technology and a vast database of respondents to deliver real-time data. Recognised for its innovative approach, YouGov has achieved significant milestones, including partnerships with major media outlets and a reputation for accuracy in polling. Its commitment to transparency and reliability positions YouGov as a trusted source for businesses and organisations seeking to understand public sentiment.
DitchCarbon Score
How does Yougov's carbon action stack up? DitchCarbon scores companies based on their carbon action and commitment to reducing emissions. Read about our methodology to learn more.
Industry Average
Mean score of companies in the Research Services industry. Comparing a company's score to the industry average can give you a sense of how well the company is doing compared to its peers.
Industry Benchmark
Yougov's score of 14 is higher than 92% of the industry. This can give you a sense of how well the company is doing compared to its peers.
Yougov's reported carbon emissions
In 2023, YouGov reported total carbon emissions of approximately 62,170 kg CO2e in Great Britain. This figure includes 20,320 kg CO2e from Scope 1 emissions, which encompass direct emissions from owned or controlled sources, and 41,250 kg CO2e from Scope 2 emissions, related to purchased electricity. Scope 3 emissions were minimal, totalling about 600 kg CO2e. Comparatively, in 2022, YouGov's emissions were around 46,040 kg CO2e, with Scope 1 emissions at 12,910 kg CO2e and Scope 2 emissions at 31,500 kg CO2e. The reduction in Scope 1 emissions from 2022 to 2023 indicates a positive trend in managing direct emissions. YouGov has not set specific reduction targets or climate pledges, which may limit their commitment to long-term sustainability goals. However, they continue to monitor and report their emissions across all three scopes, demonstrating transparency in their environmental impact.
Unlock detailed emissions data
Access structured emissions data, company-specific emission factors, and source documents
Add to project| 2022 | 2023 | |
|---|---|---|
| Scope 1 | 23,000 | 00,000 |
| Scope 2 | 109,000 | 000,000 |
| Scope 3 | 5,876,000 | 0,000,000 |
Industry emissions intensity
Location emissions intensity
Reduction initiatives & disclosure networks
Companies disclose and commit to reducing emissions to show they are serious about reducing emissions impact over time. They can also help a company track its progress over time.
Yougov is not committed to any reduction initiatives we track. This may change over time as the company engages with new initiatives or updates its commitments. DitchCarbon will update this information as it becomes available.
