Yougov
YouGov, a leading global public opinion and data company, is headquartered in London, GB. Founded in 2000, YouGov has established itself as a key player in the market research industry, providing valuable insights across various sectors, including politics, consumer behaviour, and brand perception. With a strong presence in the UK, US, and several other international markets, YouGov offers unique products such as the YouGov Panel and YouGov BrandIndex, which leverage advanced technology and a vast database of respondents to deliver real-time data. Recognised for its innovative approach, YouGov has achieved significant milestones, including partnerships with major media outlets and a reputation for accuracy in polling. Its commitment to transparency and reliability positions YouGov as a trusted source for businesses and organisations seeking to understand public sentiment.
DitchCarbon Score
How does Yougov's carbon action stack up? DitchCarbon scores companies based on their carbon action and commitment to reducing emissions. Read about our methodology to learn more.
Industry Average
Mean score of companies in the Research Services industry. Comparing a company's score to the industry average can give you a sense of how well the company is doing compared to its peers.
Industry Benchmark
Yougov's score of 75 is higher than 91% of the industry. This can give you a sense of how well the company is doing compared to its peers.
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Yougov's reported carbon emissions
In 2024, YouGov reported total emissions of approximately 122,000 kg CO2e for Scope 1, which includes 24,770 kg CO2e from fugitive emissions and 120 kg CO2e from stationary combustion. Their Scope 2 emissions from purchased electricity were about 41,240 kg CO2e. The company has set ambitious climate commitments, aiming for Net Zero emissions at their UK headquarters by 2026 and globally by 2050. For the global operations in 2024, YouGov's emissions included approximately 132,000 kg CO2e for Scope 1, 189,000 kg CO2e for Scope 2, and a significant 16,759,000 kg CO2e for Scope 3 emissions, which encompass a wide range of indirect emissions from their value chain. YouGov has established a near-term target to reduce absolute Scope 1 and 2 emissions by 42% by 2030 from a 2022 baseline. Additionally, they aim to cut Scope 3 emissions by 25% within the same timeframe. Long-term, the company is committed to reducing total emissions across all scopes by 90% by 2050, also from the 2022 baseline. These targets align with the Science Based Targets initiative (SBTi) and reflect YouGov's commitment to sustainable practices within the professional services sector. The data reported is not cascaded from any parent organization, indicating that these figures and commitments are specific to YouGov plc.
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| 2022 | 2023 | 2024 | |
|---|---|---|---|
| Scope 1 | 132,000 | 000,000 | 000,000 |
| Scope 2 | 274,000 | 000,000 | 000,000 |
| Scope 3 | 11,551,000 | 00,000,000 | 00,000,000 |
Industry emissions intensity
Location emissions intensity
Reduction initiatives & disclosure networks
Companies disclose and commit to reducing emissions to show they are serious about reducing emissions impact over time. They can also help a company track its progress over time.
Yougov is participating in some of the initiatives that we track. This may change over time as the company engages with new initiatives or updates its commitments. DitchCarbon will update this information as it becomes available.
