Yougov
YouGov, a leading global public opinion and data company, is headquartered in London, GB. Founded in 2000, YouGov has established itself as a key player in the market research industry, providing valuable insights across various sectors, including politics, consumer behaviour, and brand perception. With a strong presence in the UK, US, and several other international markets, YouGov offers unique products such as the YouGov Panel and YouGov BrandIndex, which leverage advanced technology and a vast database of respondents to deliver real-time data. Recognised for its innovative approach, YouGov has achieved significant milestones, including partnerships with major media outlets and a reputation for accuracy in polling. Its commitment to transparency and reliability positions YouGov as a trusted source for businesses and organisations seeking to understand public sentiment.
DitchCarbon Score
How does Yougov's carbon action stack up? DitchCarbon scores companies based on their carbon action and commitment to reducing emissions. Read about our methodology to learn more.
Industry Average
Mean score of companies in the Research Services industry. Comparing a company's score to the industry average can give you a sense of how well the company is doing compared to its peers.
Industry Benchmark
Yougov's score of 75 is higher than 99% of the industry. This can give you a sense of how well the company is doing compared to its peers.
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Yougov's reported carbon emissions
In 2024, YouGov reported total carbon emissions of approximately 66,010 kg CO2e in Great Britain, comprising 24,770 kg CO2e from Scope 1 emissions (including 24,770 kg CO2e from fugitive emissions and 120 kg CO2e from stationary combustion) and 41,240 kg CO2e from Scope 2 emissions (purchased electricity). The company has set ambitious climate commitments, aiming to reduce absolute Scope 1 and 2 emissions by 42% by 2030 from a fiscal year 2022 baseline. Additionally, YouGov is committed to achieving net-zero emissions for Scope 1 and 2 by 2050. For Scope 3 emissions, which include indirect emissions from business travel and upstream transportation, YouGov has pledged to reduce these by 25% by 2030, with a long-term goal of a 90% reduction by 2050 from the same baseline year. This comprehensive approach aligns with industry standards and reflects YouGov's commitment to addressing climate change effectively.
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| 2022 | 2023 | 2024 | |
|---|---|---|---|
| Scope 1 | 132,000 | 000,000 | 000,000 |
| Scope 2 | 274,000 | 000,000 | 000,000 |
| Scope 3 | 11,551,000 | 00,000,000 | 00,000,000 |
Industry emissions intensity
Location emissions intensity
Reduction initiatives & disclosure networks
Companies disclose and commit to reducing emissions to show they are serious about reducing emissions impact over time. They can also help a company track its progress over time.
Yougov is participating in some of the initiatives that we track. This may change over time as the company engages with new initiatives or updates its commitments. DitchCarbon will update this information as it becomes available.
