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YouGov, a leading name in the research and development services sector, is headquartered in Great Britain. Founded in 2000, the company has established itself as a pioneer in online market research, providing valuable insights across various industries. With a strong presence in Europe, North America, and Asia, YouGov offers a unique blend of data analytics and opinion polling, enabling businesses to make informed decisions.
The company’s core services include brand tracking, customer satisfaction surveys, and political polling, distinguished by their innovative use of technology and a vast panel of respondents. YouGov's commitment to accuracy and transparency has earned it a prominent market position, making it a trusted partner for organisations seeking to understand consumer behaviour and trends.
+57 vs industry average
Yougov’s score of 90 is higher than 92% of the industry. This can give you a sense of how well the company is doing compared to its peers.
Research Services has typical carbon intensity
The Research Services industry has reduced its overall emissions by 19% since 2018
Scope 3 accounts for ••• of total emissions.
YouGov, a GB-based research and development services company, reported its total carbon emissions for 2025 as approximately 19.5 million kg CO2e. This includes Scope 1 emissions of 122,000 kg CO2e, Scope 2 emissions of 3,000 kg CO2e, and Scope 3 emissions of 18,609,000 kg CO2e. For 2024, their total emissions were about 21.9 million kg CO2e, comprising 192,000 kg CO2e from Scope 1, 5,000 kg CO2e from Scope 2, and 21,701,000 kg CO2e from Scope 3. In 2023, YouGov's total emissions were approximately 11.9 million kg CO2e, with 144,000 kg CO2e from Scope 1 and 11,724,000 kg CO2e from Scope 3 (Scope 2 data was only available as a market-based total of 220,000 kg CO2e). For 2022, their total emissions stood at around 11.9 million kg CO2e, including 132,000 kg CO2e from Scope 1 and 11,551,000 kg CO2e from Scope 3 (Scope 2 data was only available as a market-based total of 274,000 kg CO2e).
YouGov plc is committed to ambitious climate action. The company has set Science Based Targets initiative (SBTi) approved targets, aiming to reach net-zero greenhouse gas emissions across its value chain by FY2050. Specifically, YouGov commits to reducing absolute Scope 1 and 2 GHG emissions by 42% by FY2030 from a FY2022 base year. Concurrently, they aim to reduce absolute Scope 3 GHG emissions by 25% within the same timeframe. Long-term targets include a 90% reduction in absolute Scope 1, 2, and 3 GHG emissions by FY2050 from the FY2022 base year. The company also states a commitment to achieving Net Zero emissions in its UK headquarters by 2026 and globally by 2050 for Scope 1 and 2 emissions. These targets are consistent with keeping global warming to 1.5°C.
2030
42% reduction in Scope 2
YouGov plc commits to reduce absolute scope 1 and 2 GHG emissions 42.00% by FY2030 from FY2022 base year.
2050
90% reduction in all scopes
YouGov plc commits to reduce absolute scope 1, 2 and 3 GHG emissions 90.00% by FY2050 from FY2022 base year.
2030
42% reduction in Scope 1
YouGov plc commits to reduce absolute scope 1 and 2 GHG emissions 42.00% by FY2030 from FY2022 base year.
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PCAF scored Scope 1, 2 and 3 for 2M+ organizations, including private ones.
Common questions about Yougov’s sustainability data and climate commitments
Data year: 2025
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