Yougov

YouGov Carbon Emissions and Climate Commitments

In its 2025 reporting year, YouGov reported total global emissions of approximately 20.96 billion kg CO2e. This figure comprises Scope 1 emissions of approximately 122,000 kg CO2e, Scope 2 emissions of approximately 189,000 kg CO2e (market-based), and Scope 3 emissions totalling approximately 20.61 billion kg CO2e. Key contributors to YouGov's Scope 3 emissions include purchased goods and services (approximately 10.96 billion kg CO2e) and employee commute (approximately 3.04 billion kg CO2e).

For the 2024 reporting year, YouGov's total global emissions were approximately 21.89 billion kg CO2e. Scope 1 emissions were approximately 192,000 kg CO2e, Scope 2 emissions (market-based) were approximately 194,000 kg CO2e, and Scope 3 emissions reached approximately 21.52 billion kg CO2e. Within Scope 3, purchased goods and services accounted for approximately 12.70 billion kg CO2e, and upstream leased assets for approximately 3.35 billion kg CO2e.

In the 2023 reporting year, YouGov's global emissions totalled approximately 11.90 billion kg CO2e. This included Scope 1 emissions of approximately 144,000 kg CO2e, Scope 2 emissions (market-based) of approximately 220,000 kg CO2e, and Scope 3 emissions of approximately 11.72 billion kg CO2e. The largest contributor to Scope 3 emissions was employee commute at approximately 2.57 billion kg CO2e, followed by purchased goods and services at approximately 5.45 billion kg CO2e.

For the 2022 reporting year, YouGov's global emissions were approximately 11.93 billion kg CO2e. This consisted of Scope 1 emissions of approximately 132,000 kg CO2e, Scope 2 emissions (market-based) of approximately 274,000 kg CO2e, and Scope 3 emissions of approximately 11.55 billion kg CO2e. Purchased goods and services were the primary driver of Scope 3 emissions, at approximately 5.86 billion kg CO2e, with employee commute a significant contributor at approximately 2.67 billion kg CO2e.

Climate Commitments and Targets:

YouGov is committed to achieving Net Zero emissions globally by 2050, with an interim target to reduce absolute Scope 1 and 2 (market-based) emissions by 42% by 2030 from a 2022 financial year baseline. Additionally, the company aims to reduce absolute Scope 3 emissions by 25% within the same timeframe. They also have a long-term goal to reduce absolute Scope 1, 2, and 3 greenhouse gas emissions by 90% by 2050 from the FY2022 baseline. YouGov also has a commitment to achieve Net Zero emissions for its UK headquarters by 2026. These targets are aligned with a 1.5°C pathway as recognised by the Science Based Targets initiative (SBTi).