YouGov, a leading global public opinion and data company, is headquartered in London, GB. Founded in 2000, YouGov has established itself as a key player in the market research industry, providing valuable insights across various sectors, including politics, consumer behaviour, and brand perception.
With a strong presence in the UK, US, and several other international markets, YouGov offers unique products such as the YouGov Panel and YouGov BrandIndex, which leverage advanced technology and a vast database of respondents to deliver real-time data.
Recognised for its innovative approach, YouGov has achieved significant milestones, including partnerships with major media outlets and a reputation for accuracy in polling. Its commitment to transparency and reliability positions YouGov as a trusted source for businesses and organisations seeking to understand public sentiment.
+62 vs industry average
Yougov’s score of 91 is higher than 95% of the industry. This can give you a sense of how well the company is doing compared to its peers.
Part of the Sustainability team at Yougov?
- Control how your company's emission story is told
- Respond to customers efficiently
- See who's viewing your profile
Industry Intensity
Research Services has typical carbon intensity
Industry performance
The Research Services industry has increased its overall emissions by 17% since 2019
Emissions trajectory 2020 – 2028
Reported emissions
Scope 3 accounts for ••• of total emissions.
Yougov's reported carbon emissions
In 2025, YouGov reported total carbon emissions of approximately 19,000,000 kg CO2e, comprising 122,000 kg CO2e from Scope 1, 189,000 kg CO2e from Scope 2, and 18,609,000 kg CO2e from Scope 3 emissions. The company has set ambitious climate commitments, aiming for Net Zero emissions at its UK headquarters by 2026 and globally by 2050. YouGov's near-term targets include a 42% reduction in absolute Scope 1 and 2 emissions by 2030 from a FY2022 baseline, and a 25% reduction in absolute Scope 3 emissions within the same timeframe. Long-term, the company aims to reduce absolute emissions across all scopes by 90% by 2050, also from a FY2022 baseline. These targets align with the Science Based Targets initiative (SBTi) and reflect YouGov's commitment to sustainable practices within the professional services sector. The emissions data is sourced directly from YouGov plc, with no cascading from a parent organization.
Unlock detailed emission data
Access structured emission data, company specific factors and auditable source documents
Yougov’s Climate Goals (2030 & 2050)
No climate goals have been disclosed for Yougov yet.
Scope 3 top emissions categories
8 of 15 categories disclosedSee all scope 3 categories
Already have an account? Sign in now
Climate initiatives
Science Based Targets Initiative
Carbon Disclosure Project
The Climate Pledge
UN Global Compact Climate Champions initiative
RE 100
Climate Action 100
Emissions comparison with industry peers
View similar organisations
Yougov
Frequently asked questions
Common questions about Yougov’s sustainability data and climate commitments
Data year: 2025
Usage policy
You’re welcome to quote or reference data from this page, but please include a visible link back to this URL. Bulk collection, resale, or redistribution of data from multiple profiles is not permitted.
See our License Agreement for more details.
Where does DitchCarbondata come from?
Discover our data-driven methodology for measuring corporate climate action and benchmarking against industry peers
Learn moreCurious to see your top suppliers emissions?
Book a demo for a pilot project