Yougov Sustainability Profile
YouGov, a leading global public opinion and data company, is headquartered in London, GB. Founded in 2000, YouGov has established itself as a key player in the market research industry, providing valuable insights across various sectors, including politics, consumer behaviour, and brand perception. With a strong presence in the UK, US, and several other international markets, YouGov offers unique products such as the YouGov Panel and YouGov BrandIndex, which leverage advanced technology and a vast database of respondents to deliver real-time data. Recognised for its innovative approach, YouGov has achieved significant milestones, including partnerships with major media outlets and a reputation for accuracy in polling. Its commitment to transparency and reliability positions YouGov as a trusted source for businesses and organisations seeking to understand public sentiment.
DitchCarbon Score
How does Yougov's carbon action stack up? DitchCarbon scores companies based on their carbon action and commitment to reducing emissions. Read about our methodology to learn more.
Industry Average
Mean score of companies in the Research Services industry. Comparing a company's score to the industry average can give you a sense of how well the company is doing compared to its peers.
Industry Benchmark
Yougov's score of 87 is higher than 93% of the industry. This can give you a sense of how well the company is doing compared to its peers.
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Yougov's reported carbon emissions
In 2024, YouGov reported total emissions of approximately 122,000 kg CO2e for Scope 1, which includes 86,020 kg CO2e from mobile combustion and 24,770 kg CO2e from fugitive emissions. Their Scope 2 emissions from purchased electricity were about 189,000 kg CO2e. The company has not disclosed Scope 3 emissions for the UK region but reported a total of approximately 16,759,000 kg CO2e globally, with significant contributions from purchased goods and services (about 9,014,000 kg CO2e) and employee commuting (approximately 3,036,000 kg CO2e). YouGov is committed to achieving Net Zero emissions at its UK headquarters by 2026 and globally by 2050. They aim to reduce absolute Scope 1 and 2 emissions by 42% by 2030 from a FY22 baseline, and to achieve a 90% reduction in absolute emissions across all scopes by 2050. These targets are aligned with the Science Based Targets initiative (SBTi) and are designed to keep global warming below 1.5°C. In summary, YouGov's climate commitments reflect a robust strategy to significantly reduce their carbon footprint, with clear targets for both near-term and long-term emissions reductions.
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| 2022 | 2023 | 2024 | |
|---|---|---|---|
| Scope 1 | 132,000 | 000,000 | 000,000 |
| Scope 2 | 274,000 | 000,000 | 000,000 |
| Scope 3 | 11,551,000 | 00,000,000 | 00,000,000 |
How Carbon Intensive is Yougov's Industry?
How Carbon Intensive is Yougov's Location?
Yougov's Scope 3 Categories Breakdown
Yougov's Scope 3 emissions, which increased by 43% last year and increased by approximately 45% since 2022, demonstrating supply chain emissions tracking. Nearly all of their carbon footprint comes from suppliers and value chain emissions, representing nearly all emissions under the GHG Protocol, with "Purchased Goods and Services" being the largest emissions source at 54% of Scope 3 emissions.
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Yougov's Climate Goals (2030 & 2050)
Climate goals typically focus on 2030 interim targets and 2050 net-zero commitments, aligned with global frameworks like the Paris Agreement and Science Based Targets initiative (SBTi) to ensure alignment with global climate goals.
Yougov has established climate goals through participation in recognized frameworks and target-setting initiatives. Companies often set interim 2030 targets and long-term 2050 net-zero goals to demonstrate measurable progress toward decarbonization.
Frequently Asked Questions
Common questions about Yougov's sustainability data and climate commitments