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About You GmbH, headquartered in Hamburg, Germany, is a leading player in the online fashion retail industry. Founded in 2014, the company has rapidly expanded its operations across Europe, serving customers in multiple countries with a focus on personalised shopping experiences.
Specialising in a wide range of apparel and accessories, About You distinguishes itself through its innovative approach to e-commerce, offering a unique blend of curated collections and tailored recommendations. The platform's user-friendly interface and extensive product range have garnered significant market attention, positioning it as a prominent competitor in the fashion sector.
With a commitment to sustainability and inclusivity, About You continues to achieve notable milestones, solidifying its reputation as a forward-thinking brand in the dynamic world of online retail.
87
DitchCarbon score
+51 vs industry average
About You’s score of 87 is higher than 94% of the industry. This can give you a sense of how well the company is doing compared to its peers.
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Industry Intensity
Low
Retail Trade Services has below-average carbon intensity
Industry performance
0.181
20182025
The Retail Trade Services industry has reduced its overall emissions by 31% since 2018
Emissions trajectory 2020 – 2028
202020212022202320242025202620272028
Reported emissions
Scope 1
•••kg CO₂e
Scope 2
•••kg CO₂e
Scope 3
•••kg CO₂e
Total reported
•••kg CO₂e
Scope 3 accounts for ••• of total emissions.
About You's reported carbon emissions
In 2025, About You reported total carbon emissions of approximately 378.7 million kg CO2e. This figure includes Scope 1 emissions of about 6,400 kg CO2e, Scope 2 emissions of approximately 64,800 kg CO2e (market-based), and a significant Scope 3 total of around 378.7 million kg CO2e. The Scope 3 emissions are primarily driven by purchased goods and services, which account for about 282.9 million kg CO2e.
About You has set ambitious climate commitments, aiming to reduce absolute Scope 1 and 2 greenhouse gas emissions by 80% by 2025 from a 2019 base year. Additionally, the company is committed to increasing its annual sourcing of renewable electricity from 40% in 2019 to 100% by 2025. For Scope 3 emissions, specifically from private label products, About You targets a reduction of 35% per unit of value added by 2025.
These targets are part of a broader strategy aligned with the Science Based Targets initiative (SBTi), which also includes a commitment that 90% of its suppliers, covering purchased goods and services as well as transportation and distribution, will have science-based targets by 2025. The emissions data and targets are cascaded from the parent company, About You Holding SE, ensuring a cohesive approach to sustainability across the corporate family.
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About You’s Climate Goals (2030 & 2050)
2 goals2025
80% reduction in Scope 2
ABOUT YOU commits to reduce absolute scope 1 and 2 GHG emissions 80% by 2025 from a 2019 base year. ABOUT YOU commits to increase annual sou…
Behind target80%
2025
80% reduction in Scope 1
ABOUT YOU commits to reduce absolute scope 1 and 2 GHG emissions 80% by 2025 from a 2019 base year. ABOUT YOU commits to increase annual sou…
Insufficient data80%
Showing SBTi-validated targets only. Sign up or sign in to see all disclosed climate targets.
Scope 3 top emissions categories
7 of 15 categories disclosedSee all scope 3 categories
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Climate initiatives
Science Based Targets Initiative
2025 targetSee details
Active
Carbon Disclosure Project
2025 disclosureSee details
Not active
The Climate Pledge
See details
Not active
UN Global Compact Climate Champions initiative
See details
Not active
RE 100
Inherited from Zalando SESee details
Not active
Climate Action 100
See details
Not active
Emissions comparison with industry peers
View similar organisationsCompanyCountryIndustryLast updatedScoreDetails
About You9 months ago
87
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Frequently asked questions
Common questions about About You’s sustainability data and climate commitments
Usage policy
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