Initiative Media Inc. Sustainability Profile
Initiative Media Inc., a leading global media agency, is headquartered in the United States and operates extensively across major markets worldwide. Founded in 2003, the company has established itself within the advertising and marketing industry, specialising in media planning and buying, digital strategy, and data analytics. With a commitment to delivering innovative solutions, Initiative Media Inc. offers unique services that leverage advanced technology and consumer insights, ensuring clients achieve optimal reach and engagement. The agency has garnered recognition for its strategic approach, positioning itself as a trusted partner for brands seeking to navigate the complexities of modern media landscapes. Notable achievements include numerous industry awards and a strong reputation for driving measurable results, solidifying Initiative Media Inc.'s status as a key player in the competitive media sector.
DitchCarbon Score
How does Initiative Media Inc.'s carbon action stack up? DitchCarbon scores companies based on their carbon action and commitment to reducing emissions. Read about our methodology to learn more.
Industry Average
Mean score of companies in the Telecommunications Services industry. Comparing a company's score to the industry average can give you a sense of how well the company is doing compared to its peers.
Industry Benchmark
Initiative Media Inc.'s score of 73 is higher than 84% of the industry. This can give you a sense of how well the company is doing compared to its peers.
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Initiative Media Inc., headquartered in the US, currently does not report specific carbon emissions data, as indicated by the absence of emissions figures. The company is a current subsidiary of The Interpublic Group of Companies, Inc., which may influence its climate commitments and reporting practices. While Initiative Media Inc. has not set specific reduction targets or made public climate pledges, it is important to note that any climate initiatives or targets would likely be aligned with those of its parent company, The Interpublic Group of Companies, Inc. This relationship suggests that the company may be working towards broader sustainability goals established at the corporate level. As of now, there are no documented emissions figures or specific climate commitments available for Initiative Media Inc. However, the company is positioned within an industry increasingly focused on reducing carbon footprints and enhancing sustainability practices.
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| 2018 | 2019 | 2020 | 2021 | 2022 | 2023 | |
|---|---|---|---|---|---|---|
| Scope 1 | 7,636,000 | 0,000,000 | 0,000,000 | 0,000,000 | 00,000,000 | 0,000,000 |
| Scope 2 | 85,842,000 | 00,000,000 | 00,000,000 | 00,000,000 | 00,000,000 | 00,000,000 |
| Scope 3 | - | 000,000,000 | 000,000,000 | 000,000,000 | 000,000,000 | 000,000,000 |
How Carbon Intensive is Initiative Media Inc.'s Industry?
How Carbon Intensive is Initiative Media Inc.'s Location?
Initiative Media Inc.'s Scope 3 Categories Breakdown
Initiative Media Inc.'s Scope 3 emissions, which decreased by 12% last year and decreased by approximately 30% since 2019, demonstrating supply chain emissions tracking. The vast majority of their carbon footprint comes from suppliers and value chain emissions, representing the vast majority of total emissions under the GHG Protocol, with "Purchased Goods and Services" being the largest emissions source at 57% of Scope 3 emissions.
Top Scope 3 Categories
Initiative Media Inc.'s Climate Goals (2030 & 2050)
Climate goals typically focus on 2030 interim targets and 2050 net-zero commitments, aligned with global frameworks like the Paris Agreement and Science Based Targets initiative (SBTi) to ensure alignment with global climate goals.
Initiative Media Inc. has not publicly committed to specific 2030 or 2050 climate goals through the major frameworks we track. Companies often set interim 2030 targets and long-term 2050 net-zero goals to demonstrate measurable progress toward decarbonization.
