Kantar IBOPE Media Ltda., a prominent player in the media measurement and analytics industry, is headquartered in Brazil. Established in 1942, the company has evolved to become a leader in audience measurement, providing critical insights across television, radio, and digital platforms. With a strong presence in major operational regions throughout Latin America, Kantar IBOPE Media offers unique services that include audience ratings, advertising effectiveness studies, and consumer behaviour analysis. Renowned for its innovative methodologies and commitment to accuracy, Kantar IBOPE Media has achieved significant milestones, including the integration of advanced technology in data collection and analysis. As part of the global Kantar Group, the company holds a notable market position, recognised for its comprehensive solutions that empower clients to make informed decisions in an ever-changing media landscape.
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