New Guards Group Holding S.p.A., often referred to simply as New Guards Group, is a prominent player in the luxury fashion industry, headquartered in Italy. Founded in 2015, the company has rapidly established itself as a key innovator in the sector, focusing on the design, production, and distribution of high-end streetwear and contemporary fashion brands. With a strong operational presence in major fashion capitals, New Guards Group is renowned for its unique portfolio of brands, including Off-White and Palm Angels, which blend artistic vision with commercial appeal. The company has achieved significant milestones, including strategic partnerships and collaborations that have solidified its market position. By prioritising creativity and craftsmanship, New Guards Group continues to redefine luxury fashion, making it a notable force in the global marketplace.
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