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Insurance Services
US
updated 5 months ago

Root Insurance Company

Company website

Root Insurance Company, often referred to simply as Root, is a pioneering insurtech firm headquartered in the United States. Founded in 2015, the company has rapidly established itself in the auto insurance industry, leveraging technology to offer personalised coverage based on individual driving behaviour. With a focus on transparency and fairness, Root's unique approach includes a mobile app that assesses driving habits, allowing for tailored premiums that reward safe drivers. Operating primarily across major regions in the US, Root has achieved significant milestones, including its public listing in 2020. The company’s core offerings include auto insurance and, more recently, homeowners insurance, setting it apart with its innovative use of data analytics. Root's commitment to customer-centric solutions has positioned it as a notable player in the evolving insurance landscape, appealing to a tech-savvy demographic seeking more equitable insurance options.

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