Smaato Inc. Sustainability Profile
Smaato Inc., a leading mobile advertising technology company headquartered in the United States, has been at the forefront of the digital advertising industry since its founding in 2005. With a strong presence in key operational regions across Europe and Asia, Smaato provides a robust platform that connects publishers and advertisers, optimising mobile ad monetisation. The company’s core offerings include a programmatic advertising platform and a comprehensive supply-side platform (SSP), which are distinguished by their advanced targeting capabilities and real-time bidding features. Smaato's commitment to innovation has positioned it as a trusted partner for businesses seeking to enhance their mobile advertising strategies. Notably, Smaato has achieved significant milestones, including partnerships with major global brands, solidifying its reputation as a key player in the mobile ad ecosystem.
DitchCarbon Score
How does Smaato Inc.'s carbon action stack up? DitchCarbon scores companies based on their carbon action and commitment to reducing emissions. Read about our methodology to learn more.
Industry Average
Mean score of companies in the Business Services industry. Comparing a company's score to the industry average can give you a sense of how well the company is doing compared to its peers.
Industry Benchmark
Smaato Inc.'s score of 19 is lower than 87% of the industry. This can give you a sense of how well the company is doing compared to its peers.
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Smaato Inc., headquartered in the US, currently does not report specific carbon emissions data, as indicated by the absence of emissions figures. The company is a current subsidiary of Verve Group SE, which may influence its climate commitments and reporting practices. While Smaato Inc. has not established its own reduction targets or climate pledges, it is important to note that it inherits data and performance metrics from its parent company, Verve Group SE. This relationship may provide a framework for future climate initiatives and emissions reporting. As of now, Smaato Inc. has not publicly committed to specific science-based targets or initiatives such as the Science Based Targets initiative (SBTi) or the Carbon Disclosure Project (CDP). The lack of defined reduction targets suggests that Smaato Inc. is in the early stages of developing its climate strategy, potentially aligning with broader industry trends towards sustainability and carbon neutrality. In summary, while Smaato Inc. does not currently report emissions data or specific climate commitments, its affiliation with Verve Group SE may play a crucial role in shaping its future environmental strategies.
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| 2022 | 2023 | |
|---|---|---|
| Scope 1 | 4,400 | - |
| Scope 2 | 34,100 | 00,000 |
| Scope 3 | 20,323,000 | 00,000,000 |
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Smaato Inc.'s Scope 3 Categories Breakdown
Smaato Inc.'s Scope 3 emissions, which increased by 374% last year and increased by approximately 374% since 2022, demonstrating supply chain emissions tracking. Nearly all of their carbon footprint comes from suppliers and value chain emissions, representing nearly all emissions under the GHG Protocol, with "Use of Sold Products" being the largest emissions source at 39% of Scope 3 emissions.
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Smaato Inc.'s Climate Goals (2030 & 2050)
Climate goals typically focus on 2030 interim targets and 2050 net-zero commitments, aligned with global frameworks like the Paris Agreement and Science Based Targets initiative (SBTi) to ensure alignment with global climate goals.
Smaato Inc. has not publicly committed to specific 2030 or 2050 climate goals through the major frameworks we track. Companies often set interim 2030 targets and long-term 2050 net-zero goals to demonstrate measurable progress toward decarbonization.
