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Public Profile
Business Services
US
updated 21 days ago

Specific Media LLC Sustainability Profile

Company website

Specific Media LLC, headquartered in the United States, is a prominent player in the digital advertising industry, specialising in innovative online marketing solutions. Founded in 2003, the company has established itself as a leader in programmatic advertising, leveraging advanced technology to optimise ad placements across various platforms. With a focus on data-driven strategies, Specific Media offers unique services such as audience targeting and real-time bidding, ensuring clients achieve maximum engagement and return on investment. The company has made significant strides in enhancing user experience while delivering measurable results for advertisers. Recognised for its commitment to transparency and effectiveness, Specific Media has garnered a strong market position, serving a diverse range of clients across major operational regions in North America and beyond. Its dedication to innovation continues to set it apart in the competitive landscape of digital marketing.

DitchCarbon Score

How does Specific Media LLC's carbon action stack up? DitchCarbon scores companies based on their carbon action and commitment to reducing emissions. Read about our methodology to learn more.

37

Industry Average

Mean score of companies in the Business Services industry. Comparing a company's score to the industry average can give you a sense of how well the company is doing compared to its peers.

26

Industry Benchmark

Specific Media LLC's score of 37 is higher than 62% of the industry. This can give you a sense of how well the company is doing compared to its peers.

62%

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Specific Media LLC's reported carbon emissions

Inherited from Viant Technology Inc.

Specific Media LLC, headquartered in the US, currently does not report any carbon emissions data, as indicated by the absence of specific figures in kg CO2e. The company is a current subsidiary of Viant Technology Inc., which may influence its climate commitments and emissions reporting. While Specific Media LLC has not established its own reduction targets or climate pledges, it is important to note that any potential initiatives or commitments may be inherited from its parent company, Viant Technology Inc. However, specific details regarding these initiatives or targets are not provided in the available data. As a subsidiary, Specific Media LLC's climate strategy may align with broader industry standards and practices, but without concrete emissions data or defined reduction targets, the company's individual climate commitments remain unclear.

Unlock detailed emissions data

Access structured emissions data, company-specific emission factors, and source documents

20222023
Scope 1
152,000
00,000
Scope 2
409,000
000,000
Scope 3
1,707,000
0,000,000

How Carbon Intensive is Specific Media LLC's Industry?

Very low
Low
Medium
High
Very high
Some industries are more carbon intensive than others. Specific Media LLC's primary industry is Other business services (74), which is very low in terms of carbon intensity compared to other industries.

How Carbon Intensive is Specific Media LLC's Location?

Very low
Low
Medium
High
Very high
The carbon intensity of the energy grid powering a company's primary operations has a strong influence on its overall carbon footprint. This request for Specific Media LLC is in US, which has a low grid carbon intensity relative to other regions.

Specific Media LLC's Scope 3 Categories Breakdown

Specific Media LLC's Scope 3 emissions, which increased by 149% last year and increased by approximately 149% since 2022, demonstrating supply chain emissions tracking. The vast majority of their carbon footprint comes from suppliers and value chain emissions, representing the vast majority of total emissions under the GHG Protocol, with "Purchased Goods and Services" being the largest emissions source at 66% of Scope 3 emissions.

Top Scope 3 Categories

2023
Purchased Goods and Services
66%
Business Travel
25%
Employee Commuting
9%
Upstream Leased Assets
<1%
Waste Generated in Operations
<1%

Specific Media LLC's Climate Goals (2030 & 2050)

Climate goals typically focus on 2030 interim targets and 2050 net-zero commitments, aligned with global frameworks like the Paris Agreement and Science Based Targets initiative (SBTi) to ensure alignment with global climate goals.

Specific Media LLC has not publicly committed to specific 2030 or 2050 climate goals through the major frameworks we track. Companies often set interim 2030 targets and long-term 2050 net-zero goals to demonstrate measurable progress toward decarbonization.

Science Based Targets Initiative
Carbon Disclosure Project
The Climate Pledge
UN Global Compact
RE 100
Climate Action 100
Race To Net Zero
Reduction Actions

Compare Specific Media LLC's Emissions with Industry Peers

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LiveRail, Inc.

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Updated about 1 month ago

Colortv Limited

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•
Other business services (74)
Updated 4 days ago

Google LLC

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•
Computer and related services (72)
Updated 10 days ago

SpotX, Inc.

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•
Other business services (74)
Updated about 1 month ago

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Where does DitchCarbon data come from?

Discover our data-driven methodology for measuring corporate climate action and benchmarking against industry peers

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