The Nielsen Company (Luxembourg) S.à R.L., a prominent subsidiary of the global NielsenIQ brand, is headquartered in Luxembourg (LU) and operates extensively across Europe and beyond. Founded in 1923, Nielsen has established itself as a leader in the market research and data analytics industry, providing invaluable insights into consumer behaviour and market trends. Nielsen's core offerings include audience measurement, retail measurement, and analytics services, which are distinguished by their innovative methodologies and comprehensive data solutions. The company’s unique ability to integrate data from various sources allows clients to make informed decisions that drive growth and enhance customer engagement. With a strong market position, Nielsen has achieved notable milestones, including pioneering advancements in digital measurement and consumer insights. As a trusted partner for businesses worldwide, Nielsen continues to shape the future of market research through its commitment to accuracy and innovation.
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