Tru Fru LLC, headquartered in the United States, is a leading innovator in the snack food industry, specialising in freeze-dried fruit products. Founded in 2016, the company has quickly established itself as a go-to brand for health-conscious consumers seeking delicious and nutritious snacks. With a focus on quality, Tru Fru offers a unique range of freeze-dried fruit snacks that preserve the natural flavours and nutrients of fresh fruit, setting them apart in a competitive market.
Operating primarily in the US, Tru Fru has achieved notable milestones, including rapid growth in retail partnerships and a strong online presence. Their core products, such as freeze-dried strawberries and blueberries, are celebrated for their vibrant taste and convenient packaging, making them ideal for on-the-go snacking. As a pioneer in the freeze-dried fruit sector, Tru Fru continues to redefine healthy snacking, appealing to both consumers and retailers alike.
+76 vs industry average
Tru Fru LLC’s score of 83 is higher than 83% of the industry. This can give you a sense of how well the company is doing compared to its peers.
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Industry Intensity
Sugar Processing is among the most carbon-intensive industries
Industry performance
The Sugar Processing industry has reduced its overall emissions by 24% since 2018
Reported emissions
No reported emissions data is available for Tru Fru LLC yet.
Tru Fru LLC's reported carbon emissions
Tru Fru LLC, headquartered in the US, currently does not report specific carbon emissions data, as indicated by the absence of emissions figures. However, the company is part of a corporate family relationship with Mars, Incorporated, from which it inherits climate commitments and initiatives.
Tru Fru's climate strategy aligns with the broader sustainability goals set by Mars, Incorporated, which includes participation in various initiatives such as the Science Based Targets initiative (SBTi), CDP, and RE100. These initiatives aim to drive significant reductions in greenhouse gas emissions across their operations.
While specific reduction targets for Tru Fru are not detailed, the overarching commitments from Mars, Incorporated suggest a focus on reducing Scope 1, 2, and 3 emissions, which encompass direct emissions from owned or controlled sources, indirect emissions from the generation of purchased energy, and other indirect emissions in the value chain, respectively.
As a current subsidiary of Mars, Incorporated, Tru Fru is expected to contribute to the collective climate goals of its parent company, which are designed to enhance sustainability and reduce environmental impact across the food industry.
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Tru Fru LLC’s Climate Goals (2030 & 2050)
No climate goals have been disclosed for Tru Fru LLC yet.
Scope 3 top emissions categories
No scope 3 category breakdown has been disclosed yet.
Climate initiatives

Science Based Targets Initiative
Inherited from Mars, Incorporated
Carbon Disclosure Project
Inherited from Mars, IncorporatedThe Climate Pledge
UN Global Compact Climate Champions initiative
Inherited from Mars, IncorporatedRE 100
Inherited from Mars, IncorporatedClimate Action 100
Emissions comparison with industry peers
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