VisitScotland Sustainability Profile
VisitScotland, the national tourism organisation for Scotland, is headquartered in Edinburgh, GB. Established in 2005, it plays a pivotal role in promoting Scotland as a premier travel destination, focusing on key operational regions such as the Highlands, Lowlands, and major cities like Glasgow and Edinburgh. The organisation is dedicated to enhancing the visitor experience through a range of services, including destination marketing, visitor information, and support for local businesses. Its unique approach combines rich cultural heritage with stunning landscapes, making Scotland a must-visit for travellers. Recognised for its significant contributions to the tourism industry, VisitScotland has achieved notable milestones, including the development of the "Scotland is Now" campaign, which has successfully elevated Scotland's profile on the global stage.
DitchCarbon Score
How does VisitScotland's carbon action stack up? DitchCarbon scores companies based on their carbon action and commitment to reducing emissions. Read about our methodology to learn more.
Industry Average
Mean score of companies in the Recreation and Sports Services industry. Comparing a company's score to the industry average can give you a sense of how well the company is doing compared to its peers.
Industry Benchmark
VisitScotland's score of 26 is higher than 51% of the industry. This can give you a sense of how well the company is doing compared to its peers.
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VisitScotland's reported carbon emissions
VisitScotland currently does not have available carbon emissions data, as indicated by the absence of specific figures in kg CO2e. Additionally, there are no documented reduction targets or climate pledges outlined in their initiatives. This suggests that VisitScotland may be in the early stages of developing a comprehensive climate strategy or reporting framework. As a responsible entity within the tourism sector, VisitScotland is likely aware of the growing importance of sustainability and climate action. The organisation may be exploring various initiatives to address climate change and reduce its environmental impact, aligning with industry standards and best practices. In the absence of specific emissions data or targets, it is essential for VisitScotland to establish clear commitments and measurable goals to enhance its sustainability efforts and contribute positively to the climate agenda.
How Carbon Intensive is VisitScotland's Industry?
How Carbon Intensive is VisitScotland's Location?
VisitScotland's Climate Goals (2030 & 2050)
Climate goals typically focus on 2030 interim targets and 2050 net-zero commitments, aligned with global frameworks like the Paris Agreement and Science Based Targets initiative (SBTi) to ensure alignment with global climate goals.
VisitScotland has not publicly committed to specific 2030 or 2050 climate goals through the major frameworks we track. Companies often set interim 2030 targets and long-term 2050 net-zero goals to demonstrate measurable progress toward decarbonization.
