Equativ, formerly known as Smart, is a leading player in the ad tech industry, headquartered in France. Founded in 2013, the company has rapidly evolved, establishing a strong presence across Europe, North America, and Asia. Equativ specialises in providing innovative solutions for digital advertising, focusing on programmatic technology and data-driven insights that empower publishers and advertisers alike. With a suite of core products, including its unified advertising platform, Equativ stands out for its commitment to transparency and efficiency in ad operations. The company has achieved significant milestones, such as expanding its global footprint and enhancing its product offerings through strategic partnerships. Recognised for its market leadership, Equativ continues to shape the future of digital advertising, driving growth and delivering exceptional value to its clients.
How does Equativ's carbon action stack up? DitchCarbon scores companies based on their carbon action and commitment to reducing emissions. Read about our methodology to learn more.
Mean score of companies in the Beverage Manufacturing industry. Comparing a company's score to the industry average can give you a sense of how well the company is doing compared to its peers.
Equativ's score of 29 is higher than 56% of the industry. This can give you a sense of how well the company is doing compared to its peers.
In 2023, Equativ reported total carbon emissions of approximately 43,000 kg CO2e for Scope 1 and about 86,000 kg CO2e for Scope 2, totalling around 129,000 kg CO2e. This marks a significant increase from 2022, where emissions were approximately 25,000 kg CO2e for Scope 1 and about 112,000 kg CO2e for Scope 2, resulting in a total of around 137,000 kg CO2e. Equativ is committed to reducing its greenhouse gas (GHG) emissions in line with the 2015 Paris Agreement. The company aims for a 50% reduction in GHG emissions by 2030, with specific near-term targets of a 5.9% reduction in both Scope 1 and Scope 2 emissions by 2023, equating to a decrease of approximately 395 kg CO2e. Additionally, Equativ has set ambitious Science Based Targets Initiative (SBTi) commitments, targeting a 42% reduction in absolute Scope 1 and 2 emissions by 2030 from a 2023 baseline. Furthermore, the company aims to reduce Scope 3 emissions from purchased goods and services by 51.6% per EUR value added within the same timeframe. These targets reflect Equativ's dedication to sustainability and its proactive approach to addressing climate change within the software and services sector.
Access structured emissions data, company-specific emission factors, and source documents
| 2022 | 2023 | |
|---|---|---|
| Scope 1 | 25,000 | 00,000 |
| Scope 2 | 112,000 | 00,000 |
| Scope 3 | - | - |
Climate goals typically focus on 2030 interim targets and 2050 net-zero commitments, aligned with global frameworks like the Paris Agreement and Science Based Targets initiative (SBTi) to ensure alignment with global climate goals.
Equativ has established climate goals through participation in recognized frameworks and target-setting initiatives. Companies often set interim 2030 targets and long-term 2050 net-zero goals to demonstrate measurable progress toward decarbonization.

Common questions about Equativ's sustainability data and climate commitments