Red Bull North America, Inc. Sustainability Profile
Red Bull North America, Inc., a subsidiary of the globally renowned Red Bull GmbH, is headquartered in the United States and operates extensively across North America. Founded in 1984, the company has revolutionised the energy drink industry with its flagship product, Red Bull Energy Drink, known for its unique blend of caffeine, taurine, and B-vitamins. With a strong focus on extreme sports, music, and cultural events, Red Bull has established itself as a leader in lifestyle branding, consistently pushing the boundaries of marketing and sponsorship. The company’s commitment to innovation and quality has earned it a significant market position, making it one of the most recognised energy drink brands worldwide. Notable achievements include pioneering the energy drink category and maintaining a loyal customer base through strategic partnerships and engaging content.
DitchCarbon Score
How does Red Bull North America, Inc.'s carbon action stack up? DitchCarbon scores companies based on their carbon action and commitment to reducing emissions. Read about our methodology to learn more.
Industry Average
Mean score of companies in the Beverage Manufacturing industry. Comparing a company's score to the industry average can give you a sense of how well the company is doing compared to its peers.
Industry Benchmark
Red Bull North America, Inc.'s score of 41 is higher than 67% of the industry. This can give you a sense of how well the company is doing compared to its peers.
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Red Bull North America, Inc.'s reported carbon emissions
Red Bull North America, Inc., headquartered in the US, currently does not have specific carbon emissions data available for the most recent year. The company is a current subsidiary of Red Bull GmbH, which may influence its climate commitments and emissions data. As of now, Red Bull North America has not publicly outlined any specific reduction targets or initiatives. However, it is important to note that emissions data and climate commitments may be cascaded from its parent company, Red Bull GmbH. This relationship suggests that any climate strategies or targets set by Red Bull GmbH could potentially apply to Red Bull North America. In the absence of specific emissions figures or reduction initiatives, Red Bull North America’s climate commitments remain unclear. The company may benefit from aligning with industry standards and best practices in sustainability, particularly those established by its parent organisation.
How Carbon Intensive is Red Bull North America, Inc.'s Industry?
How Carbon Intensive is Red Bull North America, Inc.'s Location?
Red Bull North America, Inc.'s Climate Goals (2030 & 2050)
Climate goals typically focus on 2030 interim targets and 2050 net-zero commitments, aligned with global frameworks like the Paris Agreement and Science Based Targets initiative (SBTi) to ensure alignment with global climate goals.
Red Bull North America, Inc. has not publicly committed to specific 2030 or 2050 climate goals through the major frameworks we track. Companies often set interim 2030 targets and long-term 2050 net-zero goals to demonstrate measurable progress toward decarbonization.
