Red Bull North America, Inc., a subsidiary of the globally renowned Red Bull GmbH, is headquartered in the United States and operates extensively across North America. Founded in 1984, the company has revolutionised the energy drink industry with its flagship product, Red Bull Energy Drink, known for its unique blend of caffeine, taurine, and B-vitamins. With a strong focus on extreme sports, music, and cultural events, Red Bull has established itself as a leader in lifestyle branding, consistently pushing the boundaries of marketing and sponsorship. The company’s commitment to innovation and quality has earned it a significant market position, making it one of the most recognised energy drink brands worldwide. Notable achievements include pioneering the energy drink category and maintaining a loyal customer base through strategic partnerships and engaging content.
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