Hootsuite, officially known as Hootsuite Media Inc., is a leading social media management platform headquartered in Vancouver, Canada. Founded in 2008, the company has established itself as a key player in the digital marketing industry, providing businesses with tools to manage their social media presence effectively. With a focus on social media scheduling, analytics, and engagement, Hootsuite offers unique features that streamline the management of multiple accounts across various platforms. Its user-friendly interface and robust analytics capabilities set it apart from competitors, making it a preferred choice for businesses of all sizes. Hootsuite has achieved significant milestones, including partnerships with major social networks and a vast user base that spans over 175 countries. As a pioneer in the social media management space, Hootsuite continues to innovate, helping brands enhance their online presence and drive engagement.
How does Hootsuite's carbon action stack up? DitchCarbon scores companies based on their carbon action and commitment to reducing emissions. Read about our methodology to learn more.
Mean score of companies in the Computer Services industry. Comparing a company's score to the industry average can give you a sense of how well the company is doing compared to its peers.
Hootsuite's score of 26 is lower than 57% of the industry. This can give you a sense of how well the company is doing compared to its peers.
Hootsuite, headquartered in Canada, currently does not report any specific carbon emissions data, as there are no available figures for their carbon footprint in kg CO2e. Additionally, there are no documented reduction targets or climate pledges outlined in their sustainability initiatives. As of now, Hootsuite has not cascaded any emissions data from a parent or related organization, indicating that their climate commitments and performance metrics are independently managed. Without specific emissions data or reduction initiatives, it is unclear how Hootsuite is addressing its environmental impact or aligning with industry standards for climate action.
Climate goals typically focus on 2030 interim targets and 2050 net-zero commitments, aligned with global frameworks like the Paris Agreement and Science Based Targets initiative (SBTi) to ensure alignment with global climate goals.
Hootsuite has not publicly committed to specific 2030 or 2050 climate goals through the major frameworks we track. Companies often set interim 2030 targets and long-term 2050 net-zero goals to demonstrate measurable progress toward decarbonization.

