Hotjar Sustainability Profile
Hotjar, officially known as Hotjar Ltd., is a leading analytics and feedback platform headquartered in Spain. Founded in 2014, the company has rapidly established itself in the digital experience optimisation industry, serving clients across Europe and beyond. Hotjar's core offerings include heatmaps, session recordings, and user feedback tools, which provide invaluable insights into user behaviour and website performance. What sets Hotjar apart is its user-friendly interface and the ability to combine qualitative and quantitative data, enabling businesses to make informed decisions. With a strong market presence, Hotjar has garnered recognition for its innovative approach to understanding user interactions, helping thousands of organisations enhance their online experiences. As a trusted partner for digital marketers and product teams, Hotjar continues to shape the future of user experience analytics.
DitchCarbon Score
How does Hotjar's carbon action stack up? DitchCarbon scores companies based on their carbon action and commitment to reducing emissions. Read about our methodology to learn more.
Industry Average
Mean score of companies in the Computer Services industry. Comparing a company's score to the industry average can give you a sense of how well the company is doing compared to its peers.
Industry Benchmark
Hotjar's score of 23 is lower than 73% of the industry. This can give you a sense of how well the company is doing compared to its peers.
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Hotjar's reported carbon emissions
Hotjar, headquartered in Spain, currently does not report any specific carbon emissions data, as there are no available figures for emissions in kg CO2e. Additionally, there are no documented reduction targets or climate pledges outlined in their sustainability initiatives. This lack of data suggests that Hotjar may still be in the early stages of formalising its climate commitments or reporting practices. In the context of industry standards, many organisations are increasingly adopting Science-Based Targets Initiative (SBTi) frameworks and other climate commitments to reduce their carbon footprints. However, without specific emissions data or targets, it is unclear how Hotjar aligns with these industry practices. As the climate landscape evolves, it will be important for Hotjar to establish measurable goals and transparent reporting to contribute effectively to global climate efforts.
How Carbon Intensive is Hotjar's Industry?
How Carbon Intensive is Hotjar's Location?
Hotjar's Climate Goals (2030 & 2050)
Climate goals typically focus on 2030 interim targets and 2050 net-zero commitments, aligned with global frameworks like the Paris Agreement and Science Based Targets initiative (SBTi) to ensure alignment with global climate goals.
Hotjar has not publicly committed to specific 2030 or 2050 climate goals through the major frameworks we track. Companies often set interim 2030 targets and long-term 2050 net-zero goals to demonstrate measurable progress toward decarbonization.
