Hotjar
Hotjar, officially known as Hotjar Ltd., is a leading analytics and feedback platform headquartered in Spain. Founded in 2014, the company has rapidly established itself in the digital experience optimisation industry, serving clients across Europe and beyond. Hotjar's core offerings include heatmaps, session recordings, and user feedback tools, which provide invaluable insights into user behaviour and website performance. What sets Hotjar apart is its user-friendly interface and the ability to combine qualitative and quantitative data, enabling businesses to make informed decisions. With a strong market presence, Hotjar has garnered recognition for its innovative approach to understanding user interactions, helping thousands of organisations enhance their online experiences. As a trusted partner for digital marketers and product teams, Hotjar continues to shape the future of user experience analytics.
DitchCarbon Score
How does Hotjar's carbon action stack up? DitchCarbon scores companies based on their carbon action and commitment to reducing emissions. Read about our methodology to learn more.
Industry Average
Mean score of companies in the Computer Services industry. Comparing a company's score to the industry average can give you a sense of how well the company is doing compared to its peers.
Industry Benchmark
Hotjar's score of 23 is lower than 67% of the industry. This can give you a sense of how well the company is doing compared to its peers.
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Hotjar's reported carbon emissions
Hotjar, headquartered in Spain, currently does not have publicly available carbon emissions data for the most recent year, nor does it report specific reduction targets or initiatives. As of now, there are no documented commitments to the Science Based Targets initiative (SBTi) or other climate pledges. The absence of emissions data and reduction initiatives suggests that Hotjar may still be in the early stages of developing a comprehensive climate strategy. Without specific figures or targets, it is unclear how the company plans to address its carbon footprint or contribute to broader climate goals.
Industry emissions intensity
Location emissions intensity
Reduction initiatives & disclosure networks
Companies disclose and commit to reducing emissions to show they are serious about reducing emissions impact over time. They can also help a company track its progress over time.
Hotjar is not participating in any of the initiatives that we track. This may change over time as the company engages with new initiatives or updates its commitments. DitchCarbon will update this information as it becomes available.
