Pinterest, Inc., commonly known as Pinterest, is a leading visual discovery platform headquartered in the United States. Founded in 2010, Pinterest has rapidly evolved into a significant player in the social media and technology industry, primarily focusing on image sharing and content curation. With a user base that spans across North America and Europe, the platform allows individuals and businesses to discover, save, and share ideas through visually appealing pins.
The core service of Pinterest revolves around its unique pinning system, which enables users to create boards and organise their interests. This innovative approach to content discovery sets Pinterest apart from traditional social media platforms. Notable achievements include its successful IPO in 2019 and a consistent ranking among the top social media sites, reflecting its strong market position and influence in the digital landscape.
+17 vs industry average
Pinterest’s score of 57 is higher than 74% of the industry. This can give you a sense of how well the company is doing compared to its peers.
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Industry Intensity
Computer Services is among the least carbon-intensive industries
Industry performance
The Computer Services industry has reduced its overall emissions by 19% since 2019
Emissions trajectory 2020 – 2027
Reported emissions
Scope 3 accounts for ••• of total emissions.
Pinterest's reported carbon emissions
In 2024, Pinterest reported total carbon emissions of approximately 118,469,000 kg CO2e. This figure includes Scope 1 emissions of about 570,000 kg CO2e, Scope 2 emissions of approximately 1,602,000 kg CO2e (market-based), and significant Scope 3 emissions totalling around 117,897,000 kg CO2e. The Scope 3 emissions breakdown includes categories such as purchased goods and services (approximately 90,431,000 kg CO2e) and business travel (about 17,110,000 kg CO2e). Pinterest has set ambitious climate commitments, aiming for a 50% reduction in both Scope 1 and Scope 2 emissions by 2030, using 2021 as the baseline year. Additionally, the company has committed to reducing its absolute Scope 1 and 2 greenhouse gas emissions by 39% by 2027 from a 2019 base year. Furthermore, Pinterest plans to increase its sourcing of renewable electricity from 34% in 2019 to 100% by 2023 and maintain this through 2030. For Scope 3 emissions, the company targets a 70% reduction per USD gross profit by 2027, also from a 2019 baseline. These targets align with the Science Based Targets initiative (SBTi) and reflect Pinterest's commitment to addressing climate change and reducing its carbon footprint.
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Pinterest’s Climate Goals (2030 & 2050)
No climate goals have been disclosed for Pinterest yet.
Scope 3 top emissions categories
7 of 15 categories disclosedSee all scope 3 categories
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Climate initiatives
Science Based Targets Initiative
Carbon Disclosure Project
The Climate Pledge
UN Global Compact Climate Champions initiative
RE 100
Climate Action 100
Emissions comparison with industry peers
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Pinterest
Frequently asked questions
Common questions about Pinterest’s sustainability data and climate commitments
Data year: 2024
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